Agile Computing Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Rene Buest, William Schmarzo

News Feed Item

"Tostitos® Homecoming Party Bowl" Video to Debut Nationally Tomorrow During the Tostitos Fiesta Bowl Broadcast on ESPN

Exciting highlights video puts viewers front and center as the Tostitos brand's surprise party for U.S. veterans unfolded last month; features Owen Wilson, Eric Stonestreet, Marcus Allen, Bobby Bowden and more

PLANO, Texas, Jan. 2, 2013 /PRNewswire/ -- The roar of 12,000 screaming fans, two squads of cheerleaders, two full-fledge marching bands, and even a parachuting flag bearer delivering the game ball. What sounds like a typical college football bowl game was actually the surprise party of a lifetime for a group of U.S. military veterans. On Dec. 13, 2012, 27 veterans who had previously served overseas were surprised to find out that what they thought was going to be a casual flag football game to support Got Your 6 and the Pat Tillman Foundation was actually a football party and star-studded event being hosted in their honor by Tostitos, the brand known for making anytime party time. Highlights from the "Tostitos Homecoming Party Bowl" were captured on film and will be televised nationally for the first time during tomorrow's Tostitos Fiesta Bowl broadcast on ESPN. The highlights will also be available on the Tostitos Facebook Page at www.Facebook.com/Tostitos following the Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the Bowl Championship Series, for the past 18 years.

Party Details Revealed

The U.S. military veterans, including 11 Tillman Military Scholars, arrived onsite at Cerritos College just south of Los Angeles ready to play a seemingly ordinary game of flag football to support Got Your 6 and the Pat Tillman Foundation. It was not long before they realized they were in for something much bigger. The "Tostitos Homecoming Party Bowl" surprises started to unfold as legendary coaches and players like Bobby Bowden, Urban Meyer, Kurt Warner and Marcus Allen entered the locker room to greet the unsuspecting veterans. As the veterans walked on to the field, ESPN broadcasters announced their names over the loud speakers, and actor/screenwriter Owen Wilson ran onto the field to play alongside them. Then it was announced that actor Eric Stonestreet would be reporting on the game from the sidelines. The game was action-packed, kept fans on the edge of their seats and ultimately saw Coach Urban Meyer's Team Freedom achieve victory with a score of 26-20. The once-in-a-lifetime surprise party was capped off by a performance from chart-topping musical guest, Gym Class Heroes.

"With the Tostitos brand, a party can happen anytime and anywhere," said Tony Matta, vice president, marketing, Frito-Lay. "This past December we pulled off a spectacular surprise party for an incredibly deserving group of military veterans. We can't wait to share the highlights tomorrow night as part of the Fiesta Bowl broadcast."

Fans are invited to tune in to the Tostitos Fiesta Bowl broadcast on Jan. 3, 2013 on ESPN, or visit www.Facebook.com/Tostitos to re-live the surprises from the "Tostitos Homecoming Party Bowl."

The Party Doesn't Stop There

The "Tostitos Homecoming Party Bowl" may be over, but Tostitos is still bringing the party to life for consumers across the country. The brand recently launched Tostitos Cantina tortilla chips and salsas, an entirely new line of tortilla chip and salsa pairings that recreate the Mexican restaurant experience for consumers at home. New television spots highlighting the Tostitos Cantina line will debut for a nationwide audience during the Tostitos Fiesta Bowl and other Bowl Championship Series broadcasts. The spots include:

Grand Opening

  • In "Grand Opening," two 20-something guys are throwing the best party of their lives. But when an older "foodie" couple shows up to sample the Tostitos Cantina chips and salsas, they mistake the guys' apartment and party for the hippest new restaurant in town. The unsuspecting "waiters" don't know what to do with their enthusiastic patrons.

Dinner Rush

  • In "Dinner Rush" the 20-something guys have embraced the fact that Tostitos Cantina have the power to transform their apartment into a restaurant. In fact, the two guys are running a full Mexican Cantina from their apartment. They serve chips and salsas as families and couples happily eat on tables, ottomans, laundry machines, and every dining spot they can find. Everything is going great, until the girlfriend of one of the guys shows up with no warning about the guys' scheme.

Completely reimagined, party-centric packaging is also being introduced across the Tostitos portfolio of snacks. Tostitos brand chip bags and salsa jars now incorporate vibrant, more festive colors, a bold new logo treatment and party-themed messaging. This includes colorful "chipfetti" and vibrant rays bursting from the clear window on each package, further illustrating the look and feel of a "party in the bag." The clear window also represents the shape of the chip variety, helping consumers more easily differentiate between products. The new look and feel is designed to encourage sharing and signal "party upon sight." It even offers consumers on-pack suggestions for chip-and-dip pairings, making it easier than ever to be ready for a party whenever and wherever it happens.

For more information, please visit the Tostitos Facebook Page at www.Facebook.com/Tostitos.

About Tostitos®
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Follow PepsiCo:

About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community.  The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Got Your 6 also enjoys the support of organizations such as Goodwill Industries.  Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life.  For more information, visit www.gotyour6.org.  Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal agent for Got Your 6.

About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's death in 2004 while serving with the 75th Ranger Regiment in Afghanistan. Created to honor Pat's legacy and pay tribute to his commitment to leadership and service, the Pat Tillman Foundation is a national leader in providing educational support and resources to veterans, active service members and their spouses. Inspired by Pat's attributes of leadership, passion for education and spirit of service, the Foundation annually awards educational scholarships through the Tillman Military Scholars program. Since the Foundation's inception, over $5 million in educational support has been invested in individuals committed to a life of service both in an out of uniform, including over $3.2 million awarded to 230 Tillman Military Scholars nationwide. For more information, visit www.pattillmanfoundation.org. For more information on the Tillman Military Scholars program, please visit www.pattillmanfoundation.org/tillman-military-scholars/.

SOURCE Frito-Lay

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.