Welcome!

Agile Computing Authors: Prince Kumar, Kevin Jackson, Chris Boorman, Pat Romanski, Jason Bloomberg

News Feed Item

IWS 2013: Coca-Cola and Water Footprint Reduction

Global beverage manufacturer to participate in region's inaugural International Water Summit

Abu Dhabi, Dec 30, 2012 - (ACN Newswire) - The Coca-Cola Company will discuss global and regional methods of water footprint reduction during the International Water Summit (IWS) taking place in Abu Dhabi from 15-17 January 2013.

Coca-Cola will also discuss the various social initiatives it has launched in the Middle East as a response to the serious water challenge the region faces, according to Antoine Tayyar, Public Affairs and Communications Director, Coca-Cola Middle East.

"Coca Cola's global water stewardship goal is to safely return to nature and to communities an amount of water equivalent to what is uses in all its beverages and their production by 2020," Tayyar said.

The Coca-Cola system has a series of water targets it hopes to achieve said Tayyar, including "reducing its water-use ratio to improve water efficiency [and] recycling water used in its manufacturing processes at all plants by ensuring water is treated and returned to the environment at a level that supports aquatic life".

Since 2005, Coca-Cola has been involved with 386 community water projects across 94 countries. In the last five years, the company has invested almost $250m in community water partnerships with 532 global organisations, including WWF, USAID, The Nature Conservancy, CARE, UNDP.

Examples of some of the community initiatives are: watershed protection, expanding community drinking water and sanitation access, water for productive use, agricultural water efficiency as well as education and awareness programmes.

Coca-Cola improved its water efficiency by 19.4% between 2004 and 2011. Based on 2010 unit-case volume, Coca-Cola estimates that 35%, or 53.3 billion litres, of the water used in its finished beverages has been replenished through the 386 community water projects.

According to the Washington-based World Bank, the Middle East and North Africa region is the most water-scarce region in the world. Home to 6.3% of the world's population yet it has just 1.4% of the world's renewable fresh water. With rapid urbanisation taking place across the Middle East and huge investments being made in infrastructure together with a parallel growth in population, water security has been boosted up the agenda. Based on current estimates, water availability in the region is expected to fall by half by 2050 and will have reached absolute water scarcity by 2025.

About two-thirds of the Middle East and North Africa's water requirements are currently supplied through desalination. This is not an option that can be sustained in the long-term due to a lack of rivers in the region and no existing technologies which meet the region's rising demand for fresh water. The GCC has become the global leader in desalination; a title that evolved out of necessity due to the region's desert landscape.

To address the issue, the GCC is planning to develop about $100-120bn-worth of water infrastructure projects, predominantly in Saudi Arabia and the UAE. The amount of investment reflects the importance the region's authorities have placed on the issue. These projects are aimed at increasing desalination capacity by 71% by 2016.

"Water resources face serious challenges around the world. By 2025, two-thirds of the world's population may live in areas with moderate to severe water shortages. Working collaboratively with other businesses, governments and civil society organisations, we believe we can make a positive difference on the world's water challenges. We hope the International Water Summit will bring to light both the necessity and the solutions to water conservation," Tayyar concluded.

The IWS will focus on promoting water sustainability in arid regions. Held alongside the 6th annual World Future Energy Summit, the IWS will bring together global leaders, municipalities, utilities and consultants from the public and private sector to hold discussions on the challenges, trends and solutions to water sustainability on an international platform.

Abu Dhabi Sustainability Week will be hosted by Masdar, Abu Dhabi's multi-faceted renewable energy company. For more information, visit http://iwsabudhabi.com

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

For more infomation, please contact:

Mina Kiwan
Media Relations Executive
ASDA'A Burson-Marsteller
P.O.Box 28063, Dubai, UAE
T:+971 4 4507600 | M:+971 50 3469143 | F:+971 4 4358040


Source: International Water Summit 2013

Copyright 2012 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, discussed how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees learned how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He also looked at what good leadership must entail in order to accomplish this, and how IT managers can be the ...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.