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LiveWire Ergogenics Expands Retail Markets Throughout Northeastern United States With Garber Bros., Inc. and Progressive Food Products, Inc.

ANAHEIM, CA -- (Marketwire) -- 12/27/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) has expanded the retail markets for its LiveWire Energy™ chews in the northeastern United States with food wholesaler and distributer Garber Bros., Inc. and with food broker, Progressive Food Products, Inc., both of Stoughton, MA.

Garber Bros., Inc. is a highly specialized distributor of products, programs and services designed for the convenience retailing industry in the North East. In business for over 60 years, Garber Bros. delivers products in ME, NH, VT, MA, RI, CT, NY NJ, MD, PA and is ranked in the top 15 of the largest convenience distributors in the United States. Garber Brothers has introduced LiveWire Energy™ chews to more than 100 of its convenience store clients.

Progressive Food Products, Inc. is a fast growing food broker in the six New England states. As a food broker, Progressive Food Products presents LiveWire Energy™ chews to its growing list of food distributers and directly to its retail clients. Progressive's Director of Retail Sales, Scott Weiner, is also a LiveWire Energy™ Brand Ambassador and has personally helped to develop the LiveWire Energy™ markets in New England.

LiveWire CEO Bill Hodson commented, "LiveWire is very pleased with the expanding retail presence that we're seeing in the North East. Garber Brothers has a huge convenience store client base with both convenience store chains and independent retailers. We've been working for a while with Scott Weiner at Progressive Food Products. He and Progressive are doing a great job of presenting our products to both retail and wholesale clients throughout New England. With both Garber Bros. and Progressive Food Products, we believe we have an excellent start in the development of our retail presence in the North East."

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

CONTACT:
John Davenport
IR
vox Communications
877-678-7169
Email: Email Contact


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