COSTA MESA, Calif., Dec. 21, 2012 /PRNewswire/ -- freecreditscore.com™ today announces the launch its patented Score Planner, a new online tool designed to help consumers better understand what impacts a credit score. Starting on Dec. 26, four new creative ads will support the launch, and one stars rock icon, businessman and philanthropist Bret Michaels.  

The ad campaign showcases Score Planner "sliders" and how they illustrate the impact different actions — opening new lines of credit, changing credit limits, forgetting to pay a bill — have on credit scores. Each ad features a young couple seated on the couch, using the sliders to project different scenarios. Eventually, the couple is confronted with a "mystery slider." Moving it results in several rather unexpected experiences, ranging from a private rock concert (enter Bret Michaels) to an unusual encounter with guacamole. 

"The new Score Planner is an easy-to-use online tool that helps people visualize what impacts their credit scores," said Ken Chaplin, senior vice president of marketing for freecreditscore.com. "We think it will improve people's understanding of credit scores, and the ads are a humorous take on that. Bret Michaels' fame lends itself well to the ads and underscores the message that, ultimately, managing one's financial profile makes many life experiences more accessible." 

In addition to the commercials, fans can follow freecreditscore.com in social media, such as Facebook, Twitter and YouTube.

Additional information about credit and credit scores is available at http://www.freecreditscore.com.

About freecreditscore.com
freecreditscore.com is part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian company. ConsumerInfo.com, Inc. was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo.com, Inc. provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand and manage their credit.

About Experian
Experian^® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contacts:

Corie Jackson
Edelman PR
1 323 202 1075 (office)
1 818 259 0631 (cell)
Corie.Jackson@edelman.com

Becky Frost
freecreditscore.com
1 949 202 7296 (cell)
becky.frost@experianinteractive.com

SOURCE freecreditscore.com