Welcome!

Agile Computing Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Ed Featherston

News Feed Item

New National Ad Campaign Highlights Sprint Drive First to Help Avoid Distracted Driving

As parents and teens across the country juggle shopping, parties and numerous trips in the car during the busy holiday season, Sprint (NYSE:S) will be releasing a new advertising campaign titled “Swarm,” informing wireless users how they can avoid the distraction of texting while driving.

The 30-second ad, created by Sprint and its agency, Team Sprint – Digitas and Leo Burnett – will begin airing Dec. 24 and features the Sprint Drive First™ mobile application, which can block and send automatic replies to text messages while you drive. The overarching message is we can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.

To convey that message, a teenager is featured along with imagery of text messages buzzing around her like a swarm of bees as she prepares to go out. The swarm grows larger and larger, but once she enters the car and begins to drive away, Sprint Drive First engages and the swarm of text immediately fall to the ground.

“With drivers 23 times more likely to crash if they’re texting while driving,* the issue of distracted driving continues to be of great concern to Sprint,” said Bill White, senior vice president-Corporate Communications and Corporate Social Responsibility. “During this holiday season, Sprint is especially pleased to release a new ad campaign that will help drivers focus on driving, further educate consumers about responsible driving behavior, and hopefully save lives.”

“Swarm” will appear across several outlets on network and cable television.

"There is nothing wrong with texting and there is nothing wrong with driving,” said Michael Boychuk, senior vice president and executive creative director, Leo Burnett. “It is texting and driving that is not safe. Sprint's new campaign, which kicks off with the TV commercial, showcases the Sprint Drive First mobile app that blocks texts while a car is in motion, effectively stopping the dreaded '&' while encouraging people to focus on driving, not texting."

Sprint Drive First

The Sprint Drive First application locks an Android mobile phone when the phone’s GPS detects motion above 10 miles per hour. Sprint Drive First can direct incoming calls to voice mail and silences distracting alerts. A customizable auto-response can be sent to all text messages, which are held until the driver comes to a stop.

Sprint Drive First is available on Sprint Android™-powered smartphones for $2 per month per phone (excluding surcharges and taxes). Sprint customers can sign up and receive a 15-day free trial by downloading the app from Google Play or visiting sprint.com/drive. Sprint Drive First is also part of Sprint Guardian, a bundle of safety- and security-oriented services for families. Sprint Guardian also includes Sprint Mobile Controls, Sprint Family Locator and Lookout Family Mobile Security.

Sprint’s commitment to combat distracted driving behavior

Since 2005, Sprint has worked on behalf of its customers and employees on the issue of distracted driving by partnering with schools, nonprofit organizations and product developers on various programs to help combat texting while driving and promote responsible driving, including:

  • Sprint’s Don’t Drive Distracted Pledge: Sprint asks that its employees and customers make a commitment to driving responsibly by signing the Sprint Don’t Drive Distracted pledge.
  • Thumb Wars: Sprint supports DoSomething.org’s Thumb Wars campaign, which provides thumb socks as a visual reminder to help stop teens from texting while driving. In addition to providing thumb socks, the campaign educates teens on the dangers of texting while driving, asks them to pledge to stop texting while driving, and encourages them to be ambassadors of this initiative by sharing it with their family and friends.
  • DriveCam: Sprint also works with companies that develop wireless embedded communication solutions to reduce distracted driving. DriveCam offers a driving safety program based on a video event recorder wirelessly enabled by Sprint. When g-forces indicate distracted driving, it sends a video to DriveCam, which then provides a professional safety analysis that fleet managers or parents of teens can use in coaching their driver. American Family Insurance makes it available as its Teen Safe Driver ProgramSM at no charge for its customers.
  • FleetSafer: Sprint is working with Aegis Mobility to help commercial fleet operators promote safe, legal and responsible use of smartphones. FleetSafer is the first solution to help ensure compliance with Federal Motor Carrier Safety Administration rules requiring mobile phone calls made by interstate truck and bus drivers to be both “one-touch” and hands-free. The application ensures that smartphones and tablets conform to the organization’s safety policies and best practices regarding texting, emailing or communicating while driving.
  • Uconnect Access: Sprint and Chrysler Group developed a new wireless in-vehicle connectivity experience that promotes driver focus and provides driver assistance. Chrysler Group’s Uconnect Access in-vehicle communication system helps drivers maintain their focus on the road by using Bluetooth®- equipped mobile phones for hands-free calling and texting and features one-touch 9-1-1 calling, roadside or vehicle assistance.
  • NASCAR: Through its sponsorship of NASCAR Sprint Cup Series™, Sprint is spreading the word on the importance of attentive driving through a public service announcement featuring Miss Sprint Cup Kim Coon and NASCAR Sprint Cup Series driver Kasey Kahne.
  • AAA: Sprint and AAA joined forces to spread the word about avoiding distracted driving. AAA members who sign a pledge to drive distraction-free receive a “dnt txt n drV” tire-tread wristband and an “I’ve pledged, have you?” T-shirt.

More information about Sprint’s focus on driving efforts can be found at sprint.com/drive. At this site visitors can access a database of useful distracted-driving mobile applications and find other helpful resources on responsible driving behavior.

*Virginia Tech Transportation Institute, July 2009

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served nearly 56 million customers at the end of the third quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...