Welcome!

Agile Computing Authors: Elizabeth White, William Schmarzo, Sematext Blog, Liz McMillan, Gregor Petri

News Feed Item

New National Ad Campaign Highlights Sprint Drive First to Help Avoid Distracted Driving

As parents and teens across the country juggle shopping, parties and numerous trips in the car during the busy holiday season, Sprint (NYSE:S) will be releasing a new advertising campaign titled “Swarm,” informing wireless users how they can avoid the distraction of texting while driving.

The 30-second ad, created by Sprint and its agency, Team Sprint – Digitas and Leo Burnett – will begin airing Dec. 24 and features the Sprint Drive First™ mobile application, which can block and send automatic replies to text messages while you drive. The overarching message is we can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.

To convey that message, a teenager is featured along with imagery of text messages buzzing around her like a swarm of bees as she prepares to go out. The swarm grows larger and larger, but once she enters the car and begins to drive away, Sprint Drive First engages and the swarm of text immediately fall to the ground.

“With drivers 23 times more likely to crash if they’re texting while driving,* the issue of distracted driving continues to be of great concern to Sprint,” said Bill White, senior vice president-Corporate Communications and Corporate Social Responsibility. “During this holiday season, Sprint is especially pleased to release a new ad campaign that will help drivers focus on driving, further educate consumers about responsible driving behavior, and hopefully save lives.”

“Swarm” will appear across several outlets on network and cable television.

"There is nothing wrong with texting and there is nothing wrong with driving,” said Michael Boychuk, senior vice president and executive creative director, Leo Burnett. “It is texting and driving that is not safe. Sprint's new campaign, which kicks off with the TV commercial, showcases the Sprint Drive First mobile app that blocks texts while a car is in motion, effectively stopping the dreaded '&' while encouraging people to focus on driving, not texting."

Sprint Drive First

The Sprint Drive First application locks an Android mobile phone when the phone’s GPS detects motion above 10 miles per hour. Sprint Drive First can direct incoming calls to voice mail and silences distracting alerts. A customizable auto-response can be sent to all text messages, which are held until the driver comes to a stop.

Sprint Drive First is available on Sprint Android™-powered smartphones for $2 per month per phone (excluding surcharges and taxes). Sprint customers can sign up and receive a 15-day free trial by downloading the app from Google Play or visiting sprint.com/drive. Sprint Drive First is also part of Sprint Guardian, a bundle of safety- and security-oriented services for families. Sprint Guardian also includes Sprint Mobile Controls, Sprint Family Locator and Lookout Family Mobile Security.

Sprint’s commitment to combat distracted driving behavior

Since 2005, Sprint has worked on behalf of its customers and employees on the issue of distracted driving by partnering with schools, nonprofit organizations and product developers on various programs to help combat texting while driving and promote responsible driving, including:

  • Sprint’s Don’t Drive Distracted Pledge: Sprint asks that its employees and customers make a commitment to driving responsibly by signing the Sprint Don’t Drive Distracted pledge.
  • Thumb Wars: Sprint supports DoSomething.org’s Thumb Wars campaign, which provides thumb socks as a visual reminder to help stop teens from texting while driving. In addition to providing thumb socks, the campaign educates teens on the dangers of texting while driving, asks them to pledge to stop texting while driving, and encourages them to be ambassadors of this initiative by sharing it with their family and friends.
  • DriveCam: Sprint also works with companies that develop wireless embedded communication solutions to reduce distracted driving. DriveCam offers a driving safety program based on a video event recorder wirelessly enabled by Sprint. When g-forces indicate distracted driving, it sends a video to DriveCam, which then provides a professional safety analysis that fleet managers or parents of teens can use in coaching their driver. American Family Insurance makes it available as its Teen Safe Driver ProgramSM at no charge for its customers.
  • FleetSafer: Sprint is working with Aegis Mobility to help commercial fleet operators promote safe, legal and responsible use of smartphones. FleetSafer is the first solution to help ensure compliance with Federal Motor Carrier Safety Administration rules requiring mobile phone calls made by interstate truck and bus drivers to be both “one-touch” and hands-free. The application ensures that smartphones and tablets conform to the organization’s safety policies and best practices regarding texting, emailing or communicating while driving.
  • Uconnect Access: Sprint and Chrysler Group developed a new wireless in-vehicle connectivity experience that promotes driver focus and provides driver assistance. Chrysler Group’s Uconnect Access in-vehicle communication system helps drivers maintain their focus on the road by using Bluetooth®- equipped mobile phones for hands-free calling and texting and features one-touch 9-1-1 calling, roadside or vehicle assistance.
  • NASCAR: Through its sponsorship of NASCAR Sprint Cup Series™, Sprint is spreading the word on the importance of attentive driving through a public service announcement featuring Miss Sprint Cup Kim Coon and NASCAR Sprint Cup Series driver Kasey Kahne.
  • AAA: Sprint and AAA joined forces to spread the word about avoiding distracted driving. AAA members who sign a pledge to drive distraction-free receive a “dnt txt n drV” tire-tread wristband and an “I’ve pledged, have you?” T-shirt.

More information about Sprint’s focus on driving efforts can be found at sprint.com/drive. At this site visitors can access a database of useful distracted-driving mobile applications and find other helpful resources on responsible driving behavior.

*Virginia Tech Transportation Institute, July 2009

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served nearly 56 million customers at the end of the third quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...