Research and Markets (http://www.researchandmarkets.com/research/pwmld9/global) has announced the addition of the "Global Gamification Market 2012-2016" report to their offering.

Gamification is the use of game design strategies in non-game applications to optimize user engagement. It encourages consumers to engage in a particular behavior by taking advantage of the psychological susceptibility of humans to engage in gaming. Gamification is increasingly used in applications such as loyalty programs, social networks, and financial service websites. It is also used in employee training programs.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''Social media and networking sites are expected to maintain their significance in the near future. Recently, the trend of socialization, including personalization, collaboration, and content sharing has been gaining traction in the Global Gamification market. As a result, social media marketing is gaining more importance over time, and social networks are considered to be the next marketing platform that many enterprises would prefer to move to. Thus, the market is witnessing the integration of social networks with gamification applications in a manner that is expected to help engage customers in a collaborative and meaningful conversation in real time, benefiting both companies and customers.''

According to the report, one of the major drivers in this market is the need of enterprises to optimize consumer engagement. Gamification provides an insight into the purchasing-related demand for various products. This insight is then used by marketers to formulate marketing strategies for greater sales visibility of their products and also to encourage increased consumer engagement.

Further, the report reveals that the difficulty in selecting the right solution from the wide variety of options available is one of the major challenges confronting this market.

For more information visit http://www.researchandmarkets.com/research/pwmld9/global