|By Rebecca Gill||
|December 18, 2012 02:32 PM EST||
I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not have medical insurance for much of my childhood and for the years I was in college. Being able to go to any doctor I wanted was more than a treat. It was fantastic!
I was equally excited the first time I realized the power of the internet and I could see it had the ability it had to change the world. That may sound just as strange, but I’m fairly passionate about internet marketing, so it was a powerful and memorable day for me.
One day the two experiences collided and I realized medical professionals and websites just don’t seem to fit within the same universe. Or at least that has been my experience with our metro Detroit physicians. When I realized this disconnect, I felt deflated.
As advanced as these professionals are with healthcare and medicine, technology, and in particular internet marketing, tends to escape them. Or frighten them. I’m not quite sure. But I struggle with it, because I know there are tons of excellent health professionals who need an internet presence.
I also know there are many consumers (aka future patients) who need a solid method for researching healthcare professionals. Something tangible, that provides credible information, that tells you which physicians serve a particular practice area, where they are located and how and when you can interact with these professionals.
I haven’t come to this theory lightly. I’ve lived in the suburbs of southeast Michigan for over two decades and I haven’t met one doctor, dentist, or healthcare professional that I could say was rocking the internet. This pains me, because I believe in internet marketing and I know it can make a difference.
An Illustration of My Point
To illustrate my point, we’ll use me as an example and review my team of medical providers and their online presence.
- Family Physician – No website. Just a listing on Google Local with two reviews. One is horrible and the other is adequate. My doctor’s office is dated and the doctors themselves are close to retirement, so the lack of internet presence is not surprising. I’d love to find a new family doctor, but I’ve not had success locating one on my own. By nature I would use the internet to research available options.
- Endocrinologist – My endocrinologist, who I greatly admire, looks at me with confusion when I speak of technology. He believes no one ever uses the internet to search for potential doctors therefore he refuses to build a website. He is highly intelligent and for seven years I’ve driven 45 minutes each way to visit him every four months. Yet the only things you can locate about him on the internet are bad reviews on websites like Vitals and Heathgrades. When I refer people to him, I purposely give them all the contact information so they don’t go look for him online. I know my doctor would like more patients, but he refuses to take one step into the online world.
- Obstetrician and Gynecologist – This group is a bit different. They have a website and the team of doctors blog monthly. They not only blog, they use Facebook and they send a quarterly newsletters to patients. I can tell you the feedback on Facebook is great and I know that they do receive new clients from their blogging efforts. They were not always like this, but when I rambled about internet marketing and how it could help, they listened. I wanted this team to be a success. They are great doctors who have served me well for a decade.
- Dentist – I love my dentist. He is kind, caring, and he puts up with my neurosis. The dental offices does have a website, although it is not user friendly and it looks like a coder designed it. But at least I can find information when I need it and I have some place to send people when they ask for referrals.
- Orthodontist – My daughter’s orthodontist is also a wonderful medical provider. He has an old and outdated website that is anything but user friendly. The orthodontist is highly approachable and so willing to share his insight when you are with him in person. His website is just the opposite. When I refer people to him, I give them all the contact information so they don’t go look for a website. I know his website does not come close to projecting the quality of care available from this provider.
Are Medical Providers Afraid of Technology?
I think many doctors don’t believe in the power of search. They do not think real people search for physicians via the internet. They are wrong. Really really wrong. And even if they were a little right, patients still vet referrals out by Googling the physician’s name.
Again I come back to the fact that I would quickly switch to a new family physician if I could find one I liked in my area. My husband has been begging me to do so for two years.
Industry Best Practices and Advice for Building Medical Websites
I wondered if I was being overly critical or if just expect too much from this industry. I’m a nerd and maybe I’m wrong. People might not use the internet as much as I think. So I asked around and here is some feedback I received:
- “The content on the site should be geared for the 6th grade reading level. Rather than using words like “oncology”, use “cancer” because those are the terms people are search for and familiar with.” – Leah Luddine from TrendSetter Communications
- “People often want to do their own credibility checks. Not having a website may make someone question how long the practice has been in operation.” – Anthony Kirlew from AKA Internet Marketing
- “As a financial planner to dentists, I frequently discuss the importance and cost/benefit of various marketing proposals. I see more and more dentists using social media (primarily Facebook), some quite effectively. A surprising number of small dental practices are just now coming online with web sites, very few use e-mail communication with their patients, more use texting.” - Sharon Weaver from Mission Financial Planning, Inc.
- “Social Media is important, but can be extremely time consuming when done properly. Most clinics will not have the resources to stay active on Facebook or Twitter. We encourage our clients to have each practitioner at the office write one article a month to post on the blog and share.” - Nadeem Kassam from Connect the Doc
- “Professional websites can also build a level of trust with a potential patient early on. If a website looks dated or less professional, it can lead patients to believe that the practice is also dated, or lacks quality. By having an up to date, professional looking website doctors can build trust up front with potential patients doing research online, while also better serving their existing patients with the latest news and information from their practice.” – Mike Wilton from Plastic Surgery Studios
Along Came an Idea
A few months ago my friend Rachel came to me with an idea. She owns an internet marketing firm and she wanted to work with medical professionals to help them with internet marketing and ongoing patient communication. When she mentioned the idea of creating WordPress themes for medical websites I jumped at the chance. I thought it was a great idea. After all, I already knew the need existed and now Rachel (who I know to be excellent at what she does), wanted to get her company more involved with this industry.
So this fall my firm create three medical WordPress themes specifically designed for this niche. With Rachel’s guidance our graphic designer crafted three different theme options that were designed specifically for small medical offices like doctors, audiologist, dentists, chiropractors and the like. The WordPress themes offer an excellent solution, as they are professional looking while still being economical.
Our new WordPress themes include three different websites designs:
Any of these three themes could be used for a host of medical websites. They all have the same premise: easy of use, easy to find contact information, and social sharing options. All three themes are available for purchase in our online theme store.
Still Fearful of Launching Your Own Website?
If you like one of these themes, but you’re not quite sure if the whole DIY website thing is right for you, have no fear. If you’d like assistance setting up one of these medical website, Rachel and her team at The Inforum Network are available for assistance. They’ll not only set up your new website, they’ll also manage ongoing content creation and newsletter management.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 555
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 377
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 352
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,436
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Jul. 30, 2015 02:30 PM EDT Reads: 163
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 30, 2015 12:00 PM EDT Reads: 2,094
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 30, 2015 09:00 AM EDT Reads: 2,182
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,311
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,219
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,781
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,056
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,057
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 340
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,917
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,598
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 408
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,982
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 491
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,566
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,510