|By Marketwired .||
|December 19, 2012 03:01 AM EST||
AUSTIN, TX -- (Marketwire) -- 12/19/12 -- OutboundEngine, the platform enabling independent professionals to nurture their customer relationships through automated, customized email and social media services, today announced the OutboundEngine Platform, allowing independent professionals to nurture their business through automated, customized email and social media services, which are paired with lead scoring and campaign analytics.
Created with the needs of small businesses in mind -- and, in particular, of independent professionals like real estate agents, insurance agents, CPAs and mortgage brokers -- the OutboundEngine Platform incorporates elements of marketing automation, social media, email and creative content in fully automated, industry-specific campaigns that nurture relationships between the business and the customers on its email lists.
OutboundEngine differs from the tools typically available to smaller businesses: Unlike most tools for smaller businesses, which are typically do-it-yourself tools, its platform is a turnkey, 'do-it-for-you' service. Building and maintaining relationships with customers and prospects is a crucial part of the independent professional's success, but because of the day-to-day demands of running their businesses, many are reactive rather than proactive in nurturing those relationships.
"Our platform is a combination of marketing expertise in general, and industry expertise in specific verticals," said OutboundEngine CEO Branndon Stewart. "We offer creative content and design elements customized for a variety of industry verticals, which it distributed across social media sites and in emails automatically, as designated by a marketing calendar. Our emails generate a ton of conversation -- a smaller business faces challenges in presenting its services in an engaging way. One thing you don't want to say is, 'Hey, buy something! Hey, buy something!' You want to start a conversation."
DIY services like email marketing tools, and even Facebook and Twitter, offer user-friendly, flexible solutions, but they also require time, attention, strategy and content. The OutboundEngine Platform answers the questions of smaller businesses that want to move beyond DIY, and who want to take advantage of automation and proactively nurture their bases of customers and prospects.
After a business simply chooses some design elements and uploads its list, OutboundEngine and its platform incorporates the business' own branding elements (and an optional personal note in any message), generating a personalized message for the customer. During each campaign cycle, the OutboundEngine user receives suggested next steps in their inbox, including a list of warm leads to reach out to immediately.
OutboundEngine helps small businesses, and larger businesses that work with a network of independent agents, increase their client retention, boost the frequency and volume of transactions, and generate new leads from referral campaigns. Businesses that are already using the OutboundEngine Platform have seen an average increase in business of $10 per month per contact. "That more than pays for the service," said Stewart. Use of the platform starts at $59 per month.
The OutboundEngine Platform will be available in January to select industry verticals. The first vertical industry OutboundEngine has approached specifically is real estate, and the company aims to increasingly customize its offerings for mortgage brokers and insurance agents. Other industries will join the ranks where OutboundEngine sees an exceptional demand.
OutboundEngine launched in November, following a $1.6 million round of Series A funding supported by Floodgate, Austin Ventures, Silverton Partners and Capital Factory. The company evolved from Promo Labs, which was founded in 2010 in order to provide sales and marketing tools to distributors of promotional products.
OutboundEngine provides a hands-free marketing platform that puts your marketing on autopilot. Our SaaS-based platform delivers industry-focused content via email and social media on your behalf. With OutboundEngine, independent professionals and small businesses have access to a combination of technology and a team that produces personalized marketing to reach your specific audience. There is no longer a need to 'do it yourself'; OutboundEngine will do it for you. For more information, see: http://www.outboundengine.com/.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US and large in-house IT organizations.
Oct. 30, 2014 06:00 PM EDT Reads: 3,095
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Oct. 30, 2014 05:30 PM EDT Reads: 2,148
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 30, 2014 05:30 PM EDT Reads: 1,112
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Oct. 30, 2014 02:00 PM EDT Reads: 2,526
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 30, 2014 12:15 PM EDT Reads: 2,054
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
Oct. 30, 2014 12:00 PM EDT Reads: 1,690
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 30, 2014 11:00 AM EDT Reads: 2,155
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Oct. 30, 2014 08:00 AM EDT Reads: 1,536
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Oct. 30, 2014 07:30 AM EDT Reads: 2,244
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Oct. 29, 2014 11:00 PM EDT Reads: 1,500
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Oct. 29, 2014 05:00 PM EDT Reads: 1,609
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Oct. 29, 2014 02:15 PM EDT Reads: 2,047
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
Oct. 29, 2014 01:00 PM EDT Reads: 1,565
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Oct. 29, 2014 10:00 AM EDT Reads: 2,104
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Oct. 29, 2014 10:00 AM EDT Reads: 2,041
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Oct. 29, 2014 09:00 AM EDT Reads: 2,067
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.
Oct. 29, 2014 08:00 AM EDT Reads: 1,617
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Oct. 28, 2014 11:45 PM EDT Reads: 1,644
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Oct. 28, 2014 03:00 PM EDT Reads: 1,592
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Oct. 28, 2014 12:00 PM EDT Reads: 1,942