Welcome!

Agile Computing Authors: Elizabeth White, Carmen Gonzalez, Mano Marks, Harry Trott, Yeshim Deniz

News Feed Item

OutboundEngine Launches New Marketing Platform for SMBs

Turnkey Marketing Solution Automates Cross-Channel Communications Needs for Smaller Businesses

AUSTIN, TX -- (Marketwire) -- 12/19/12 -- OutboundEngine, the platform enabling independent professionals to nurture their customer relationships through automated, customized email and social media services, today announced the OutboundEngine Platform, allowing independent professionals to nurture their business through automated, customized email and social media services, which are paired with lead scoring and campaign analytics.

Created with the needs of small businesses in mind -- and, in particular, of independent professionals like real estate agents, insurance agents, CPAs and mortgage brokers -- the OutboundEngine Platform incorporates elements of marketing automation, social media, email and creative content in fully automated, industry-specific campaigns that nurture relationships between the business and the customers on its email lists.

OutboundEngine differs from the tools typically available to smaller businesses: Unlike most tools for smaller businesses, which are typically do-it-yourself tools, its platform is a turnkey, 'do-it-for-you' service. Building and maintaining relationships with customers and prospects is a crucial part of the independent professional's success, but because of the day-to-day demands of running their businesses, many are reactive rather than proactive in nurturing those relationships.

"Our platform is a combination of marketing expertise in general, and industry expertise in specific verticals," said OutboundEngine CEO Branndon Stewart. "We offer creative content and design elements customized for a variety of industry verticals, which it distributed across social media sites and in emails automatically, as designated by a marketing calendar. Our emails generate a ton of conversation -- a smaller business faces challenges in presenting its services in an engaging way. One thing you don't want to say is, 'Hey, buy something! Hey, buy something!' You want to start a conversation."

DIY services like email marketing tools, and even Facebook and Twitter, offer user-friendly, flexible solutions, but they also require time, attention, strategy and content. The OutboundEngine Platform answers the questions of smaller businesses that want to move beyond DIY, and who want to take advantage of automation and proactively nurture their bases of customers and prospects.

After a business simply chooses some design elements and uploads its list, OutboundEngine and its platform incorporates the business' own branding elements (and an optional personal note in any message), generating a personalized message for the customer. During each campaign cycle, the OutboundEngine user receives suggested next steps in their inbox, including a list of warm leads to reach out to immediately.

OutboundEngine helps small businesses, and larger businesses that work with a network of independent agents, increase their client retention, boost the frequency and volume of transactions, and generate new leads from referral campaigns. Businesses that are already using the OutboundEngine Platform have seen an average increase in business of $10 per month per contact. "That more than pays for the service," said Stewart. Use of the platform starts at $59 per month.

The OutboundEngine Platform will be available in January to select industry verticals. The first vertical industry OutboundEngine has approached specifically is real estate, and the company aims to increasingly customize its offerings for mortgage brokers and insurance agents. Other industries will join the ranks where OutboundEngine sees an exceptional demand.

OutboundEngine launched in November, following a $1.6 million round of Series A funding supported by Floodgate, Austin Ventures, Silverton Partners and Capital Factory. The company evolved from Promo Labs, which was founded in 2010 in order to provide sales and marketing tools to distributors of promotional products.

About OutboundEngine

OutboundEngine provides a hands-free marketing platform that puts your marketing on autopilot. Our SaaS-based platform delivers industry-focused content via email and social media on your behalf. With OutboundEngine, independent professionals and small businesses have access to a combination of technology and a team that produces personalized marketing to reach your specific audience. There is no longer a need to 'do it yourself'; OutboundEngine will do it for you. For more information, see: http://www.outboundengine.com/.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.