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JSC Grindeks implementiert preisgekrönte*, cloud-basierte Plattform Mobile Intelligence™-Plattform und Datenbanklösung OneKey™ von Cegedim Relationship Management

Cegedim Relationship Management gab heute bekannt, dass JSC Grindeks eine vollständige Aufrüstung auf die cloud-basierte Customer-Relationship-Management- (CRM-)Plattform der nächsten Generation, Mobile Intelligence™, durchgeführt hat, um deren vielfältigen Backend-Funktionen zu nutzen. Durch die gleichzeitige Implementierung von OneKey™ wird das Unternehmen seine Marktkenntnisse vertiefen und damit seinen Multi-Channel-Ansatz gegenüber dem Markt der Biowissenschaften in den baltischen Staaten stärken können. JSC Grindeks bietet ein innovatives Portfolio an verschreibungspflichtigen und rezeptfreien Markenprodukten und Generika sowie Wirkstoffen. Damit beweist das im Baltikum ansässige Unternehmen weiterhin sein Engagement für lebenswichtige therapeutische Bereiche und einen wahrhaft patientenzentrierten Ansatz.

Die nächste Generation der mobilen CRM- und Datenlösungsfamilie ermöglicht Unternehmen bessere Interaktionen mit Kunden und die gleichzeitige Eindämmung von Betriebskosten
Dank innovativer Initiativen der heimischen Pharmaindustrie wächst der russische Markt, für den eine Kultur der Selbstfürsorge bezeichnend ist und in dem Generika für die Arzneimittellisten der staatlichen Krankenversicherung bevorzugt werden. Aus diesem Grund müssen Unternehmen gegenüber den Segmenten für Marken-, Generika- und rezeptfreie Produkte den Multi-Channel-Ansatz in vollem Umfang nutzen. Die Umsetzung einer Strategie, mit der mehrere Zielgruppen angesprochen werden sollen, erfordert den Einsatz fortschrittlicher Datenlösungen und Funktionen externer Anbieter, mit denen die Kosten reduziert und die Rentabilität entscheidend verbessert werden können.

Die bahnbrechende Plattform Mobile Intelligence von Cegedim Relationship Management ist eine komplette, cloud-basierte Lösung, die JSC Grindeks interaktive Dashboards zur Ausgabensteuerung auf jeder Ebene seiner Unternehmensstruktur bereitstellt. Zusätzlich bietet OneKey, die am regelmäßigsten aktualisierte Datenbank mit über 8 Millionen Gesundheitsfachkräften, JSC Grindeks verstärkt die Möglichkeit, mithilfe lokaler und regionaler marktspezifischer Daten eine bessere Zielgruppenadressierung und Segmentierungsstrategie zu verfolgen und damit sein Engagement gegenüber der sich im Baltikum entwickelnden Stakeholder-Struktur zu stärken.

„Seit Beginn unserer Geschäftsbeziehung sind wir Zeuge der Erfolgsbilanz von Cegedim Relationship Management. Wir haben uns für die von ihnen angebotene Lösung entschieden, um unsere diversifizierte Methode zur Wertschöpfung in unserem speziellen Markt besser nutzen zu können“, sagte Alexander Kondratiev, Leiter für Vertrieb und Marketing bei JSC Grindeks Rus. „Wir wollten die Effizienz, Zusammenarbeit und Kommunikation zwischen Nutzern im Außendienst steigern, von einer umfassende Kundendatenbank Gebrauch machen sowie unseren jährlichen Kostenaufwand senken. Im Wesentlichen verwandelt die Mobile Intelligence- und OneKey-Lösungsfamilie unsere Anforderungen in umsetzbare Strategien.“

„Mobile Intelligence, unterstützt durch OneKey, ermöglicht Grindeks, seine Innovationsstrategie trotz der sich ständig verändernden Märkte in den baltischen Staaten besser aufrechtzuerhalten“, erklärte Laurent Labrune, CEO von Cegedim Relationship Management. „Der Kern unseres kundenorientierten Engagements besteht darin, Unternehmen Funktionen für eine bessere Kontrolle bereitzustellen. Robuste Daten in Verbindung mit cloud-basierten mobilen Lösungen bieten einen wertvollen Einblick in die heutigen wachsenden Märkte, sodass sich die Vertriebseffizienz innerhalb unserer weltweit aktiven Branche erheblich verbessern lässt.“

* Nordamerikanischer Competitive Strategy Innovation Award von Frost & Sullivan für mobile Sales-Force-Automation-(SFA-)Lösung

Über Cegedim Relationship Management:  

Das 1969 gegründete Unternehmen ist ein globales Technologie- und Serviceunternehmen, das auf die Gesundheitsbranche spezialisiert ist. Cegedim bietet Dienstleistungen, technologische Hilfsmittel, Spezialsoftware, Datenfluss-Management-Services und Datenbanken. Die Angebote von Cegedim richten sich an Unternehmen der Gesundheitsbranche und der Biowissenschaft, Mitarbeiter des Gesundheitswesens sowie Versicherungsgesellschaften. Der Weltmarktführer in CRM-Lösungen für die Biowissenschaft ist außerdem der führende Anbieter strategischer Daten für die Gesundheitsbranche. Cegedim beschäftigt rund 8.200 Mitarbeiter in mehr als 80 Ländern und erzielte im Jahr 2011 einen Umsatzerlös von 911 Mio. Euro. Cegedim SA ist an der Pariser Börse notiert (EURONEXT: CGM).

 

Nähere Information erhalten Sie unter: www.cegedim.com/rm.

Folgen Sie Cegedim Relationship Management auf LinkedIn und Twitter.

 
Über Cegedim:

Das 1969 gegründete Unternehmen ist ein globales Technologie- und Serviceunternehmen, das auf die Gesundheitsbranche spezialisiert ist. Cegedim bietet Dienstleistungen, technologische Hilfsmittel, Spezialsoftware, Datenfluss-Management-Services und Datenbanken. Die Angebote von Cegedim richten sich an Unternehmen der Gesundheitsbranche und der Biowissenschaft, Mitarbeiter des Gesundheitswesens sowie Versicherungsgesellschaften. Der Weltmarktführer in CRM-Lösungen für die Biowissenschaft ist außerdem der führende Anbieter strategischer Daten für die Gesundheitsbranche. Cegedim beschäftigt rund 8.200 Mitarbeiter in mehr als 80 Ländern und erzielte im Jahr 2011 einen Umsatzerlös von 911 Mio. Euro. Cegedim SA ist an der Pariser Börse notiert (EURONEXT: CGM).

Nähere Information erhalten Sie unter: www.cegedim.com.

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