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LiveWire Ergogenics Brand Ambassador Program Exceeds 800 Members, Marathoner Kate Fischbeck Appointed Manager, Brand Ambassadors

ANAHEIM, CA -- (Marketwire) -- 12/18/12 -- LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV), makers of the popular LiveWire Energy™ Chew products, announced today that the company's Brand Ambassador Program, Team LiveWire, has now expanded its membership rolls to more than 800 athletes across the USA.

In response to the rapid growth of the brand ambassador program, the company also announces the appointment of marathoner Kate Fischbeck to the position of Manager, Brand Ambassadors. In her new position Ms. Fischbeck becomes part of the LiveWire marketing team that is responsible for the recently announced National Sales and Marketing Initiative to expand LiveWire's distribution channels and retail customer base. Ms. Fischbeck will coordinate activities with the hundreds of diverse athletes who have been chosen as LiveWire Energy™ brand ambassadors.

Ms. Fischbeck has been an avid runner for most of her life and as an elite athlete has competed in several marathons and Ironman competitions. She is known as an extremely gritty and focused athlete with extraordinary endurance and has qualified for the prestigious Boston Marathon. In her first ultra-marathon (101.4 miles) she was the first-place female finisher and was ninth overall among the 364 runners who started the race.

Team LiveWire's brand ambassadors compete in more than twenty sports disciplines including team sports, marathons, ultra marathons, motocross and extreme sport competitions. Members of Team LiveWire not only use the LiveWire Energy™ Chews during their workouts and pre-event routines, they also act as brand ambassadors for the company by competing with company logos, stickers or apparel displayed prominently on themselves or their equipment.

Brand ambassadors also provide LiveWire Energy™ samples to fans at racing and other sports events. LiveWire Ergogenics, Inc. receives multiple requests daily for sponsorship support from athletes in all disciplines.

LiveWire CEO Bill Hodson commented, "Our athlete network is extremely important to LiveWire's market growth. We provide samples to the athletes to promote LiveWire Energy™ Chews at the track, the gym, the surf and the snow. Our brand ambassadors place these samples in the hands of thousands of athletes and spectators. This has proven to be one of the most effective ways to expand our customer base."

"Our network of brand ambassadors communicates with Kate and with each other through photos at www.livewireenergy.com and through Facebook and Twitter postings. People are enthusiastic about the product, and nothing sells better than enthusiasm!"

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
John Davenport
Telephone: 877.678.7169
Email: [email protected]
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

CONTACT:
John Davenport
IR
vox Communications
877-678-7169
Email: Email Contact


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