Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

King.com Teams Up With Pepsi to Bring Bubbles to Turkey

SAN FRANCISCO, California, LONDON, England and ISTANBUL, Turkey, December 18, 2012 /PRNewswire/ --

Marketing partnership sees Bubble Witch Saga logo appear on 50 million cans of Pepsi

King.com, the world's leading casual social games company, today announced the launch of a marketing partnership in Turkey with Pepsi.

Over the next three months, the logo of Bubble Witch Saga, one of King.com's most popular games, will appear on 50 million Pepsi cans. All Pepsi cans and bottles will carry a special code which, when typed into a King.com game, will unlock free in-game credits and upgrades.

The Bubble Witch Saga logo will appear alongside the Pepsi logo on more than 2 million posters and more than 150,000 point-of-sale packs in Turkey. Cans featuring the Bubble Witch Saga logo will appear on television commercials. King.com's branding will also appear on Pepsi's Facebook page.

Turkey is already an important market for King.com and its games are played by more than 6 million Turks a month.

Alex Dale, King.com's Chief Marketing Officer, said: "We are delighted to be launching this marketing partnership with Pepsi in Turkey. In different ways, King.com and Pepsi are both bringing bubbles to a country of 75 million people. King.com's free, easy-to-play games are popular the world over, and we hope people in Turkey will enjoy using the free in-game credits and upgrades that King.com and Pepsi are offering."

Ceren Onbulak, Pepsi's Brand Engagement and Business Partnerships Manager, said: "We are delighted to be launching these very special  Game Cans  in Turkey, which offer free extra credits on the excellent Bubble Witch Saga. Millions of the cans will be distributed over the next three months, meaning lots of extra fun for everyone. The more Pepsi codes you collect, the better the game gets! It's the first time we've done a Game Can in Turkey. The campaign will also be supported on TV. "

http://www.king.com

http://www.facebook.com/pepsiturkiye


About King.com:

King.com is a worldwide leader in casual social games with over 40 million monthly players and more than 3 billion games played per month globally. King.com offers over 150 exclusive games in 12 languages through its premier destination, King.com (http://www.king.com), mobile devices, Google+, and Facebook, where it is a top 10 Facebook developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta and San Francisco. For more information, please visit http://about.king.com. Facebook® is a registered trademark of Facebook Inc.

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...