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ESPN to Embed Video Highlights in Tweets

ESPNBefore you know it, smartphone-wielding football referees will be able to review their calls and respond to nasty tweets about those calls all in one go. ESPN is set to start embedding video streams of instant replays into its tweets, according to various reports. Through a partnership with Ford and Twitter, ESPN’s college football account, @ESPNCFB, will begin the effort today, as the bowl games kick in, and continue it through January 15, one week past the end of the college football season, according to Adweek. A Twitter rep told Adweek that the clips would be 30 seconds or less and would be preceded by a 5- to 8-second ad from Ford. Promoted tweets are also part of the plan, which would let ESPN and Ford tie the clips to relevant search terms and trending topics and get them in front of people who aren’t followers of @ESPNCFB or Ford.

Read the full story at CNET.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.