| By Shelly Palmer | Article Rating: |
|
| December 17, 2012 02:09 PM EST | Reads: |
155 |
Before you know it, smartphone-wielding football referees will be able to review their calls and respond to nasty tweets about those calls all in one go. ESPN is set to start embedding video streams of instant replays into its tweets, according to various reports. Through a partnership with Ford and Twitter, ESPN’s college football account, @ESPNCFB, will begin the effort today, as the bowl games kick in, and continue it through January 15, one week past the end of the college football season, according to Adweek. A Twitter rep told Adweek that the clips would be 30 seconds or less and would be preceded by a 5- to 8-second ad from Ford. Promoted tweets are also part of the plan, which would let ESPN and Ford tie the clips to relevant search terms and trending topics and get them in front of people who aren’t followers of @ESPNCFB or Ford.
Read the original blog entry...
Published December 17, 2012 Reads 155
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Shelly Palmer
Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo New York Speaker Profile: Dave Linthicum – Cloud Technology Partners
- Windows Azure IaaS Reaches General Availability
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- NASA's Twitter Account Wins Back-To-Back Shorty Awards
- Big Data Isn’t About the Database, It’s About the Application
- BEA Updates WebLogic SOA Portal for Web 2.0 Era
- Cloud Expo New York | Danger Ahead: Why File Sync Is NOT Endpoint Backup
- Symphony EYC Appoints New Account Manager to Drive Global Opportunities
- AWS Going into a New Line of Work
- UNIT4 Business Software: Three Retail Accounting Tips to Help Retailers Leverage the Cloud and Back Office Systems
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo New York Speaker Profile: Dave Linthicum – Cloud Technology Partners
- Cloud Expo New York Speaker Profile: Jill T. Singer – NRO
- Cloud Expo New York: How to Use Google Apps Script
- Windows Azure IaaS Reaches General Availability
- Upcoming Domino's Pizza Investor Events
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- Rackspace Hosting Named “Platinum Plus Sponsor” of Cloud Expo New York
- Scripps Networks Interactive’s Popular Lifestyle Shows from HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel Coming to Prime Instant Video and Amazon Instant Video
- NASA's Twitter Account Wins Back-To-Back Shorty Awards
- Small Cancers, Big Data, and a Life Examined
- The Top 150 Players in Cloud Computing
- Who Are The All-Time Heroes of i-Technology?
- Where Are RIA Technologies Headed in 2008?
- Success, Arrogance, Rise and Fall
- AJAX World RIA Conference & Expo Kicks Off in New York City
- Personal Branding Checklist
- The Top 250 Players in the Cloud Computing Ecosystem
- i-Technology Viewpoint: Attack of the Blogs
- Exclusive Q&A with Jeff Haynie, Co-Founder & CEO, Appcelerator
- Web 2.0 News and Wrapping Up "Real-World AJAX" Seminar
- Passing Parameters to Flex That Works
- i-Technology Viewpoint: It's Time to Take the Quotation Marks Off "Web 2.0"


























