Welcome!

Agile Computing Authors: ManageEngine IT Matters, Craig Lowell, AppNeta Blog, Liz McMillan, Jonathan Fries

News Feed Item

Tahzoo Unveils Top 10 Predictions for 2013

Customer Experience Management provider Tahzoo today announced its top 10 predictions for marketers in 2013. In 2012, Tahzoo educated Fortune 500 companies on the importance of delivering engaging, relevant and persuasive customer experiences. The firm’s roster of clients includes Costco, DirecTV, Nationwide, Abbott Nutrition and KeyBank.

“New Year 2013 will usher in a hyper-focus on developing successful customer experience initiatives with personalized, relevant content across any channel, device or platform,” said Tahzoo CEO Brad Heidemann. “That success hinges on a number of complex factors ranging from organizational change management and governance to making mobile less of an afterthought. And the payoff will be felt in the bottom line, from sales to valuation. Next year will truly be a fascinating year to witness the successes and the missed opportunities.”

Tahzoo 2013 predictions include:

1. The evolution from multi-channel to omni-channel marketing. It is no longer sufficient to reach out to consumers across distinct channels. It is the sofa shopper who will simultaneously watch TV, and shop on their tablets while texting with friends from their mobile device. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span.

2. Differentiated experiences driven through the next generation of personalization. With the advance of enterprise marketing platforms such as SDL, IBM and Adobe, marketers are going to embrace dynamic publishing and algorithmic recommendations to deliver more engaging, relevant and most importantly, persuasive customer experiences.

3. Social marketing will enter the 4th stage of maturity. The days of simply having a Facebook page or Tweeting about your products are gone. While social media has become a powerful customer service and PR channel, its real value is as a source of social intelligence that provides the behavioral and attitudinal insight needed to add the dimensions of context and real-time to the marketing mix.

4. Organizational Change Management and Governance will become top topics for customer experience initiatives. With the increased emphasis on creating and delivering engaging, relevant and persuasive customer experiences, organizations, teams and brands will have to recognize that in addition to programs and technologies, they will need to drive cooperation, collaboration and alignment across the different parts of the enterprise. Companies will begin to look at the creation of Change Experience Management Offices (CxMO) as the means to maximize the business value and ROI of their investments.

5. Managed Service Offerings will begin to be used by large enterprises to experiment with and drive quick-to-market enterprise marketing solutions. As with other enterprise technologies, enterprise marketing suites will become available in the cloud and will enable brands to experiment with new capabilities without the need for capital investment and long and complex IT projects.

6. Mobile will become less of an add-on or afterthought from a delivery perspective and become a more integral part of the full digital experience. Mobile will evolve from a distinct channel to a strategic component of the overall digital experience. Brands will begin to integrate the experience across devices, platforms and situations.

7. Responsive Design will be coupled with contextual marketing to drive effective mobile experiences. While there will be continued growth in responsive designs for mobile (phone and tablet), the increased expectations of the mobile audiences will force brands to understand and accommodate the contextually different expectations audiences have for a mobile experience.

8. Marketing departments will become the active decision makers in the selection and purchase of enterprise marketing technology including CMS, CRM and marketing automation suites. IT departments will be more responsible to marketing / channel groups and more reliant on their budget dollars for their resources. Decisions will become focused on the business’ need rather than the system architecture.

9. Global brands will embrace a balance between centralized control and local needs. Centralized global marketing organizations will increasingly become more vigilant regarding brand standards and compliance while simultaneously granting greater independence for local marketers to respond to their individual customer needs.

10. More CMOs will be recruited for their left brain skills. As companies continue to leverage data, technology and analytics to define and optimize customer experiences, they will increasingly look for leaders who have one foot in the world of technology and the other still squarely in the world of creative and brand.

About Tahzoo

Tahzoo, a customer experience marketing firm, develops and delivers strategic customer experience management consulting services from digital marketing strategy to organizational change management and technical implementation, support and optimization of integrated enterprise marketing platforms with expertise and emphasis on SDL. Tahzoo serves global 1000 clients from its headquarters in Washington D.C., a development center in Richmond, VA, offices in Amsterdam, Cleveland and Seattle and remote centers across the United States.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...