Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski

News Feed Item

SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012

SapientNitro, part of Sapient (NASDAQ: SAPE), has been named the Global Digital Marketing Partner of the Year for 2012 by leading digital marketing and media solutions provider, Adobe. The award, presented today at Adobe’s global sales meeting in Las Vegas, recognizes SapientNitro as the top-performing partner for digital marketing and celebrates the extraordinary work the two companies have achieved together throughout 2012.

"We are incredibly proud to have worked alongside Adobe executives and client teams throughout the year to make amazing things happen for our clients,” said Piyush Patel, director of technology at SapientNitro. “By focusing as a team on solving our clients’ toughest challenges and maximizing their opportunities, together with Adobe, we have created innovative new business models and award-winning multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships."

SapientNitro’s partnership with Adobe has driven marketing solutions that transform a brand’s storytelling experience, while also enhancing the ability to generate value more quickly and efficiently. This has resulted in breakthrough work for such blue-chip companies as NASCAR, Hyatt and United Health Group. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

“The always-on consumer who is tied to mobile and social experiences is forcing brands to look at new ways to relate to their audiences,” said Bill Rusitzky, global vice president, Strategic Alliances at Adobe. “Our partnership with SapientNitro enables us to leverage Sapient’s ability to integrate brand, digital and commerce, with Adobe’s innovative technologies, to come up with breakthrough solutions and drive faster time to value for our clients. This mix of data, technology and imagination enables us to more effectively serve our joint clients in this ever-changing technology landscape.”

This year’s award marks yet another milestone in the productive alliance between the two companies, with Adobe naming SapientNitro European Partner of the Year in 2011 and Global Partner of the Year in 2010.

“A key reason we have been able to partner so successfully with Adobe is that both of our companies share a deep understanding of technology and analytics,” said Robert Van Beber, senior vice president and Global Marketing Services lead at SapientNitro. “This, combined with our jointly collaborative approach to bringing the best solutions possible to our customers, resulted in the truly amazing year we have had. I look forward to continuing our great work together in 2013.”

To learn more about the unique partnership between SapientNitro and Adobe, view the “Engine of Innovation” video at http://bit.ly/WfFwnB.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...