|By Marketwired .||
|December 17, 2012 08:01 AM EST||
SAN JOSE, CA -- (Marketwire) -- 12/17/12 -- Cisco (NASDAQ: CSCO) -- It's 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It's time to get ready for school or work -- what do you do next? Get dressed? Take a shower? Brush your teeth?
Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they "would feel anxious, like part of me is missing," if they couldn't use their smartphones to stay connected.
Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.
Mobile devices are just the beginning. As more and more people, processes, data and things join and interact on the "Internet of Everything," the volume and potential value of all the data generated by those connections grow exponentially.
Key Findings of the 2012 Cisco Connected World Technology Report
The new morning routine: toothpaste, toilet paper and texting
Gen Y does not want to miss anything. Checking their mobile devices for text, email and social media updates is how they start their day -- often even before getting out of bed. For this generation, information is real-time, all the time.
- Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.
- For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. They live to connect and communicate.
Me and my smartphone. From morning through night, Gen Y stays constantly connected.
- More than one in four Gen Y respondents (29 percent) say they check their smartphones so constantly that they lose count.
- Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. In the U.S., two out of five check at least once every 10 minutes.
- One-third of respondents check their smartphones at least once every 30 minutes; in the U.S., that figure jumps to more than 50 percent.
Connected or addicted?
- Sixty percent of Gen Yers subconsciously or compulsively check their smartphones for emails, texts or social media updates.
- Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails or social media updates.
- Over 40 percent of respondents would go through a "withdrawal" effect and "would feel anxious, like part of me was missing," if they couldn't check their smartphones constantly.
- Of those compulsive smart phone users, 60 percent wish they didn't feel so compelled.
Information Technology professionals are even more connected
- Almost one third of IT professionals stated they check their smartphones "continuously."
- 40 percent of IT professionals said they check their smartphones at least every 10 minutes.
They're everywhere! Smartphones are used everywhere, even in the most private of places. The craving to stay connected means that the lines between work and social life/family life are blurring. People check for work updates and communicate at all hours from every place imaginable. Time is elastic: For Generation Y there are no clear markers between "the workday" and personal time -- both blend and overlap throughout the day and night.
- Is romance dead? Globally, 3 out of 4 respondents use smartphones in bed.
- Don't forget to wash your hands: Over a third use smartphones in the bathroom.
- Set a place at the table: Almost half of the global respondents (46 percent) said they text, email and check social media during meals with family and friends. More than half of American respondents (56 percent) use smartphones during social meals.
- Watch out! Dangerous as it is, almost one in five admits to texting while driving.
Not just text and email: The apps revolution
- Nearly 70 percent of the Gen Y respondents said mobile applications are important to their daily lives.
- More than half said they mainly use mobile applications for games and entertainment.
- Yet one in four (27 percent) mainly use mobile applications for work.
How many apps do you need? Vendors advertise thousands of applications in their app stores, but are those apps being used? Of all the apps being downloaded daily, a surprisingly low number are used on a regular basis.
- The majority of Gen Y respondents (70 percent) report using fewer than 10 smartphone apps regularly.
- Only one in four (24 percent) respondents said they use 10 to 25 apps regularly
Online friendship versus in-person: The online community knows no bounds of geography or time zones
- Forty percent spend more time visiting online with friends than socializing in person.
- Two-thirds of respondents said they spend an equal amount of time, or more, socializing online with friends than they do in person.
- But there's a gender difference: 38 percent of men worldwide spend more time in-person with friends than online, versus 29 percent of women.
Who are you really? Online and real-world identities aren't the same.
Connecting online creates opportunities to stretch everyday boundaries and try out a new persona -- but on the flip side, it can lay the foundation for deception. How much can you trust what you read online?
- Four of five (81 percent) respondents believe that people have different online and offline identities.
- Over a third of the respondents felt that most people have very different online versus offline identities.
- When asked about themselves, only 44 percent said their online identity was the same as their real-world "offline" identity.
Will smartphones replace laptops in the workplace?
In many parts of the world, smartphones now rival laptops as the single most desired device by 18 to 30 year-olds. It is seen as the most versatile and the most compact.
- If they had to choose only one device, a third of the respondents preferred a smartphone, while slightly more than a third favored laptops.
- Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective.
- Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.
For the "always-connected" generation, a single mobile device will do, whether it is a personal device or a company-owned device, which creates challenges for the IT managers who must safeguard company assets and information.
- While two out of five said their company's policy forbids them to use company-issued devices for non-work activities, nearly three out of four (71 percent) said they don't always obey those policies.
- Two-thirds (66 percent) feel that "employers should not track employees' online activities -- it's none of their business."
- IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: Over half of IT professionals globally thought their employees obey the policy on not using work devices for personal use.
Online shopping -- global Gen Y trend
- Nine out of 10 Gen Y surveyed said they engage in online shopping.
- Nearly three out of five (58 percent) report they regularly rely on customer reviews when deciding on online purchases; an additional 28 percent consult online reviews occasionally.
- Fifty-seven percent -- almost 3 out of five -- are willing to share their email address with stores and online sites in order to receive notices about discounts and sales. But they are wary of sharing much more than that -- few are willing to share phone number, home address or other personal data.
Fueling the world's data
- Almost 90 percent upload photos to share or store on Internet sites.
- 62 percent upload videos to share or store on Internet sites.
- Facing the world: 87 percent have a Facebook account, and one in 10 have Facebook always up.
- 41 percent update Facebook at least once a day, and over one in five update Facebook several times a day.
- 56 percent of respondents have a Twitter account, and 21 percent tweet at least once a day.
About the Study
The third in an annual series, the 2012 Cisco Connected World Technology Report, was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and workers aged 18 to 30, and the second focused on IT professionals. Each survey includes 100 respondents from each of 18 countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.
- Visit website: Cisco Connected World Technology Report
- Discover: "What is your data footprint"
- View video: Gen Y and Technology
- Read: Cisco Blogs
- Learn about: The Internet of Everything
- Learn about: Data in Motion
- Learn more: Mobility
- Learn more: Cloud
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179439
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179442
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179445
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179448
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179451
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179454
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179457
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 28, 2016 06:00 PM EDT Reads: 1,908
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 28, 2016 03:00 PM EDT Reads: 728
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 28, 2016 01:45 PM EDT Reads: 3,646
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 28, 2016 01:00 PM EDT Reads: 2,412
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 28, 2016 11:30 AM EDT Reads: 1,949
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 28, 2016 11:00 AM EDT Reads: 3,118
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 28, 2016 11:00 AM EDT Reads: 684
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 28, 2016 10:45 AM EDT Reads: 845
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 AM EDT Reads: 4,021
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 28, 2016 02:00 AM EDT Reads: 1,788
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 28, 2016 01:30 AM EDT Reads: 2,123
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 28, 2016 01:00 AM EDT Reads: 2,977
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 28, 2016 12:15 AM EDT Reads: 1,842
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 27, 2016 08:45 PM EDT Reads: 2,377
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 27, 2016 05:15 PM EDT Reads: 1,593
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,368
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,045
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 862
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,679
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,200