ANAHEIM, CA -- (Marketwire) -- 12/17/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), makers of the innovative LiveWire Energy™ Chew products, announced today the release of an in-depth initiation report by Patrick Murphy, CFA, principal of fee-based independent research firm Murphy Analytics.

The Murphy Analytics Report initiating coverage of LiveWire Ergogenics, Inc. can be found online at: http://www.murphyanalytics.com/uploads/LVVV_Initiation.pdf.

Bill Hodson, Chief Executive Officer of LiveWire, stated, "The Murphy report touches on many of the highlights about the market for LiveWire Energy™ Chews and the unique position of LiveWire within that market. The report also discusses many of the initiatives that LiveWire has undertaken and will need to take to achieve its intended growth objectives within the very large energy product markets."

The report states that compared to bulky energy drinks or shots, the LiveWire Energy™ Chews are "...differentiated in a number of ways, especially portability (the LiveWire Energy chew is about the size of a Starburst® candy) and value as the LiveWire chew typically is priced at under $0.75 while leading energy shots and drinks often are priced at over $2.00."

The report goes on to state, "With nearly 150,000 U.S. convenience stores and over 100,000 supermarkets / drugstores / dollar stores and supercenters, there is a huge market for LVVV to target. The convenience store market in particular is attractive for LVVV's targeted customer as Arbitron reports that nearly 190 million people age 12 and over visit a convenience store monthly..."

Also from the report, "Recent announcements by LVVV illustrate the Company's focus on building a strong marketing team and approach as well its strategy to work with leading grocery and c-store distributors to get access to shelf space such as the agreements recently Albertson's, Fastrip, Rebel Oil and Terrible Herbst c-stores."

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ Chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.