STOCKHOLM, Sweden, December 17, 2012 /PRNewswire/ --

New offering built on MediationZone technology allows enterprises of any size to quickly address their Big Data challenges

DigitalRoute^®, a leading provider of mediation and data integration solutions for the communications industry, today announced the launch of DaggerEngine, its Cloud-based data aggregation solution. The launch highlights the DigitalRoute's understanding that the twin realities of Big Data and the mechanism of delivery via the Cloud are changing the way enterprises can do business.

Today, information is the raw material of a successful commercial strategy. This is reflected in the existence of the Big Data market opportunity, the value of which is projected to reach an estimated size of $50.7bn by 2016, according to research firm IDC. In its raw form, this data holds within it the power to inform more effective decision-making than has ever been possible before. But due to its sheer volume, the disparate sources generating the information and the need to cross-correlate vast and different data streams, the opportunity is difficult to tap, particularly for small- to- medium-sized enterprises who until now have had limited access to high-powered data aggregation technology to help tackle the problem. Without the ability to quickly and cost effectively exploit the value in data, for these firms Big Data simply becomes a missed opportunity.

DigitalRoute's response to this problem is DaggerEngine; the first Data Aggregation solution in the Cloud. Based on DigitalRoute'smarket-leading MediationZone^® platform, already used by over 250 leading companies around the globe to process their mission-critical enterprise data, DaggerEngine allows both SMEs and other companies to capitalize on their data opportunities. DaggerEngine can filter, normalize, correlate and and pre-process data before it hits the data warehouse, analytics, decisioning and/or churn reduction systems. As such DaggerEngine can serve as the basis for real-time decisioning.  Specifically, users of DaggerEngine will be able to tap a variety of functions including:

• Real-time Cross-Selling triggers
• Sliding window Trend detection
• Data reduction, correlation and simplification
• Combining datasets to discover new value

Already available in sandbox form, interested parties can register their interest at http://www.daggerengine.com

According to Thomas Vasen, Vice President, Product Management, DigitalRoute, "DaggerEngine offers significant opportunities for enterprises to gain rapid commercial advantage via leveraging usage information that is already at their fingertips. In the Cloud, they can do this cost effectively and without significant cost or commitment."

"We are excited to be launching a solution that for many enterprises will redefine the boundaries of what they can achieve with their data," said Jan Karlsson, Chief Executive Officer of DigitalRoute. "DaggerEngine will bring MediationZone technology to a new and broader audience and turn Big Data into a repository of value that any enterprise has the power to exploit."

Additional DaggerEngine information:

• Follow DaggerEngine on Twitter
• Follow DaggerEngine on LinkedIn

About DigitalRoute
DigitalRoute® delivers a new approach to managing data. Our platform, MediationZone, empowers organizations to liberate the value hidden in their usage information via a unique approach that supports multiple mission-critical aspects of their business. DigitalRoute customers benefit from fewer integration points, reduced costs and flexible data management. Over 250 leading companies from around the globe are today actively using DigitalRoute technology to help meet their data management needs. DigitalRoute is headquartered in Stockholm, Sweden with regional offices in Gothenburg, Atlanta, and Kuala Lumpur. DigitalRoute is a venture-backed, privately held company

For more information contact:
Digital RouteAB
Keith Brody, Director of Global Marketing
Email: keith.brody@digitalroute.com
Phone: +44(0)790-024-5994

Digital RouteAB
Michaela Nylund, Marketing Manager
Email: michaela.nylund@digitalroute.com
Phone: +46(0)739-543-027