|By PR Newswire||
|December 17, 2012 12:01 AM EST||
OSAKA, Japon, 17 décembre 2012 /PRNewswire/ -- Mandom Corp. a lancé la campagne GATSBY x Manga Designers Lab Portrait Campaign. Il s'agit de la deuxième campagne marketing engagée par GATSBY sur une plateforme mondiale depuis son expansion sur les marchés occidentaux.
Pour participer à la campagne GATSBY x Manga Designers Lab Portrait Campaign, les participants doivent charger une photo de profil sur la page d'accueil dédiée, à l'adresse : http://www.gatsbyglobal.com/2012portrait/. Il est également possible d'accéder à cette campagne à partir du site mondial GATSBY ou des sites de réseaux sociaux de GATSBY.
La campagne GATSBY x Manga Designers Lab Portrait Campaign offrira à 50 gagnants tirés au sort deux prix uniques créés par cinq artistes japonais talentueux de l'univers du manga : (1) une reproduction originale en style manga de la photo de profil du vainqueur, et (2) un dessin original du vainqueur dans une scène de manga, destinée à être utilisée en tant que photo de profil sur les sites de réseaux sociaux.
Après avoir proposé leur photo, tous les participants de la campagne auront la possibilité de personnaliser leur photo de profil chargée avec six cadres différents dans le style manga, et de tous les télécharger pour un usage personnel.
L'objectif de la campagne GATSBY x Manga Designers Lab Portrait Campaign consiste à permettre aux consommateurs d'interagir à l'échelle mondiale au travers de leur passion à la fois pour les produits GATSBY et pour les bande-dessinées manga. C'est la première fois que GATSBY s'associe à Manga Designers Lab.
Début de la campagne :
29 novembre 2012
Première date butoir pour les propositions de photos :
26 décembre 2012
Deuxième date butoir pour les propositions de photos :
1er février 2013
Pour en savoir plus, rendez-vous sur :
À propos de GATSBY
Fondée en 1978, GATSBY est le leader japonais des produits cosmétiques masculins. Le message phare de GATSBY, « KAKKOii in tune with times » véhicule la croyance de la Société dans l'idée que chaque homme devrait être libre de créer lui-même son propre style.
À propos de Designers Lab.
Manga Designers Lab. est un groupe d'artistes professionnels japonais basé à Harajuku, Tokyo, et dédié à préserver et promouvoir la création de bande-dessinées manga japonaises. Les mangas sont apparus pour la première fois à la fin du XIXe siècle. De nos jours, les mangas sont lus par des personnes de tout âge, et représentent une large part du secteur japonais de l'édition.
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