OSAKA, Japan, Dec. 17, 2012 /PRNewswire/ -- Mandom Corp. has launched the GATSBY x Manga Designers Lab Portrait Campaign. This is GATSBY's second marketing campaign launched onto a global platform since its expansion to Western markets.

To enter the GATSBY x Manga Designers Lab Portrait Campaign, participants must upload a profile picture onto the dedicated landing page found at http://www.gatsbyglobal.com/2012portrait/. Access to this campaign can also be found through the GATSBY global site or through GATSBY's social networking sites.

The GATSBY x Manga Designers Lab Portrait Campaign offers 50 randomly selected winners with two unique prizes created by five of Japan's talented manga artists: (1) An original reproduction in manga style of the winner's profile picture and (2) an original drawing of the winner within a manga scene, meant to be used as a cover photo for social networking sites.

After photo submission, all participants of the campaign will be allowed to arrange their uploaded profile picture into six different frames in manga style, and download them all for personal use.

The purpose of the GATSBY x Manga Designers Lab Portrait Campaign is to allow consumers to interact on a global level through the love of both GATSBY products and manga-style comics. It is the first time GATSBY has partnered with the Manga Designers Lab.

For further information, please visit: http://www.gatsbyglobal.com/2012portrait/

About GATSBY
Born in 1978, GATSBY has been Japan's leader in male grooming products. GATSBY's core message, "KAKKOii in tune with times," communicates the company's belief that every man should be free to create his own personal style.

About Designers Lab.
Manga Designers Lab. is a group of professional artists in Harajuku, Tokyo, dedicated to preserving and furthering the creation of Japanese manga-style comics. Manga was first developed in Japan in the late 19th century. Today, manga is read by people of all ages, and is a large part of the Japanese publishing industry.

GATSBY Official Sites
GATSBY Global Site: http://gatsbyglobal.com
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage

Contact:
Hungping Tse (Ms)
E-Biz Preparation Div.
Mandom Corp.
Tel: +81-6-6767-5050
Fax: +81-6-6767-5042
Email: gatsbyglobal@mandom.co.jp