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LiveWire Energy(TM) Chews Now Available at Terrible Herbst Convenience Stores in Nevada, Arizona and California

ANAHEIM, CA -- (Marketwire) -- 12/14/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), makers of the popular LiveWire Energy™ Chew products, announced today that its LiveWire Energy™ Chews are now available at Terrible Herbst Convenience stores in Nevada, Arizona and California.

Terrible Herbst, Inc. owns and operates a chain of over 100 gas and convenience stores in Nevada, Arizona, and California. The company was founded in 1937 and is based in Las Vegas, Nevada. LiveWire's Energy™ Chews are available at Terrible Herbst's checkout counters in refillable grab-n-go towers that feature effective new signage and detailed product information.

LiveWire CEO Bill Hodson commented, "Terrible's fits very well with our market models that have easily supportable footprints in which our LiveWire Brand Ambassador network and sampling programs could be very effective. We see great opportunities within chain stores with 50 to 200 locations because their compact footprints allow cost effective support programs. We're very pleased that LiveWire Energy™ products are now available at Terrible's Convenience Stores."

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: [email protected]
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

CONTACT:
John Davenport
877-678-7169


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