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Web 2.0 Authors: Elizabeth White, Leon Fayer, Carmen Gonzalez, Pat Romanski, Liz McMillan

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Le biscuit le plus prisé au monde couronne ses 100 ans en se rendant en Antarctique pour la première fois

- Une livraison exceptionnelle apporte la magie des biscuits OREO aux gens basés sur le septième continent

- ...et la magie de l'Antarctique au monde entier

DEERFIELD, Illinois, 14 décembre 2012 /PRNewswire/ -- OREO n'a jamais introduit le biscuit au chocolat le plus prisé de la planète sur le 7e continent. Du moins, c'était le cas jusqu'à maintenant. Comme événement ultime pour souligner les célébrations du 100e anniversaire, OREO a surpris aujourd'hui les scientifiques basés à la Station Palmer de la péninsule antarctique avec une livraison hors de l'ordinaire -- 5 000 biscuits OREO, permettant à tous ces gens d'ouvrir, de goûter et de tremper un des fameux biscuits.

Le moment était tout désigné. Cette livraison unique s'inscrit dans la foulée du 100e anniversaire du premier pas de l'homme sur le pôle Sud. OREO et l'Antarctique peuvent ainsi profiter des joyeuses festivités organisées par OREO, qui couronnent les célébrations de son centenaire.

Et ça ne s'arrête pas là – la marque a aussi fait un don qui permettra au monde entier de découvrir les merveilles du septième continent au cours des prochaines années. En effet, OREO a offert aux scientifiques et aux chercheurs de la Station Palmer le premier pingouin solaire de l'Antarctique muni d'une caméra, avec l'aide d'Abercrombie & Kent Philanthropie. Les scientifiques espèrent que la caméra permettra aux enfants de tous âges, à la manière de la magie qui s'installe lorsque vous ouvrez un biscuit OREO, de mieux connaître l'Antarctique en regardant la vie des pingouins dans leur habitat naturel. 

« Il s'agit du point d'exclamation qui met un terme à une merveilleuse année de célébrations », mentionne Cindy Chen, directrice marketing, OREO. « En mars, nous nous sommes donné la mission d'aider les gens de partout à retrouver leur cœur d'enfant et je crois qu'à la lumière de cette livraison, nous avons accompli notre mission! Aujourd'hui, les amateurs d'OREO de chaque continent peuvent ouvrir, goûter et tremper un de nos biscuits. » 

En route vers l'Amérique du Sud, les biscuits ont été acheminés par le navire d'exploration 'Le Boreal' sous la surveillance d'Abercrombie & Kent, le leader dans le tourisme d'aventure de luxe. Le Dr James McClintock, un professeur de biologie marine et polaire à la University of Alabama-Birmingham qui a mené des recherches en Antarctique pendant 30 ans, a accepté de servir à titre d'explorateur honorifique de l'Antarctique OREO et de prendre en charge la livraison que lui a confiée OREO Man au nom des « habitants » du continent.

« Le fait de savourer un biscuit OREO et un verre de lait ici dans la station nous rapproche de chez nous », soutient McClintock. « Nous ne pouvons remercier suffisamment OREO de nous avoir permis de nous joindre au reste du monde pour souligner un événement aussi spécial. »

Un biscuit et son passeport

Ce n'est pas la première fois qu'OREO repousse les frontières. Avant de s'attaquer à l'Antarctique, OREO a d'abord conquis le cœur des amateurs des six autres continents. Aujourd'hui, OREO demeure le biscuit le plus vendu et ses produits ont été adaptés pour développer de nouveaux marchés culturels : TRIPLE DOUBLE OREO (É.-U.), une adaptation du OREO x3 de l'Argentine, le OREO crème glacée au thé vert en Chine, le OREO crème glacée à l'orange en Indonésie et le OREO à saveur de dulce de leche en Colombie.  

« Le biscuit OREO est synonyme de délice pour les enfants de tous âges des États-Unis depuis 100 ans », ajoute Chen. « Rien ne nous rend plus heureux que d'apporter la joie, la fraîcheur et la nouveauté aux quatre coins de la planète. »

Des célébrations axées sur une mission

En lien avec la mission festive dont OREO s'est investi, les inconditionnels peuvent se rendre sur sa page Facebook (Facebook.com/OREO) pour publier des photos, des témoignages ou des vidéos dans la galerie des moments OREO pour faire connaître à tous l'enfant qui sommeille en eux. Jusqu'à maintenant, les amateurs d'OREO du monde entier ont partagé plus d'un million de moments cette année.

Pour obtenir plus d'information à propos d'OREO et pour retrouver facilement votre cœur d'enfant, que ce soit grâce aux jeux en ligne ou aux recettes OREO pour les fêtes de Noël, visitez OREO.com ou Facebook.com/OREO.

À PROPOS DE MONDELEZ INTERNATIONAL

Mondelez International Inc. (NASDAQ : MDLZ) est un leader mondial en matière de chocolat, biscuits, gomme, friandises, café et boissons en poudre. La société englobe les marques de nourriture et de grignotines anciennement chapeautées par Kraft Foods Inc. avant le remaniement des opérations de celle-ci dans les épiceries de l'Amérique du Nord en octobre 2012. Le portefeuille de Mondelez International comprend plusieurs marques milliardaires comme Cadbury et le chocolat Milka, le café Jacobs, LU, les biscuits Nabisco et Oreo, les boissons en poudre Tang et la gomme Trident. Les revenus annuels de Mondelez International sont d'environ 36 milliards $ et la société est présente dans plus de 80 pays. Visitez www.mondelezinternational.com et www.facebook.com/mondelezinternational.

À PROPOS D'OREO

OREO, la marque de biscuit numéro un dans le monde, est appréciée en famille et entre amis dans plus de 100 pays. L'une des 12 marques « milliardaires » de Kraft Foods, OREO est le biscuit le plus vendu du 21e siècle avec plus de 2 milliards $ de recettes annuelles générées à l'échelle mondiale. Le rituel qui consiste à ouvrir, à goûter et à tremper un biscuit OREO est devenu la manière emblématique d'apprécier ce célèbre biscuit dans de nombreuses cultures différentes à travers le monde. OREO compte un réseau international de plus de 27 millions d'inconditionnels de la marque OREO sur Facebook, représentant plus de 200 pays et des dizaines de langues différentes. OREO se classe parmi les dix premières pages Facebook de marques dans le monde. OREO a fêté son 100e anniversaire le 6 mars 2012.

À PROPOS D'ABERCROMBIE & KENT

Ayant offert des safaris en Afrique dès 1962, Abercrombie & Kent est un pionnier dans le tourisme d'aventure de luxe et ses services de voyage primés s'étendent aujourd'hui à toute la planète, dans plus de cent pays sur les sept continents. Les itinéraires personnalisés ainsi que les aventures en petits groupes qu'offre A&K sont des expériences exceptionnelles des plus inspirantes et nos 50 bureaux établis sur place à l'étranger assurent que les destinations visitées sont authentiques et accessibles uniquement aux gens qui ont été invités. A&K Philanthropie se consacre à la préservation des habitats naturels, à la protection de la faune et à la promotion du bien-être des collectivités autochtones dans le monde. Rejoignez l'univers A&K en nous visitant sur Facebook et Twitter : @AKTravel_USA, ou rendez-vous à www.abercrombiekent.com.

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