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Der beliebteste Keks der Welt versüßt 100 Jahre mit der ersten Reise in die Antarktis

- Einzigartige Lieferung der OREO-Keks-Magie an Menschen auf dem siebenten Kontinent

- ...und die Zauberkraft der Antarktis für die gesamte Welt

DEERFIELD, Illinois, 14. Dezember 2012 /PRNewswire/ -- Noch nie zuvor hat OREO den beliebtesten Schokolade-Doppeldeckerkeks der Welt auf alle sieben Kontinente geliefert. Bis jetzt. Als Schluss-Hurrra zum Ende der Feiern des 100. Geburtstags überraschte OREO heute die in der Palmer Station auf der antarktischen Halbinsel lebenden Wissenschaftler mit einer bisher einzigartigen Lieferung -- 5.000 OREO-Kekse, ausreichend, damit jeder dort das Drehen, Lecken und Eintauchen genießen kann.

Der Zeitpunkt hätte nicht besser gewählt werden können. Die Sonderzustellung der Kekse folgt auf den 100. Jahrestag, an dem Menschen zum ersten Mal den Südpol betraten. Sowohl OREO als auch die Antarktis können somit spielerisch und fantasievoll mit OREO gemeinsam ihre Feierlichkeiten zum 100-jährigen Jubiläum beenden.

Aber es kommt noch süßer - die Marke bietet der Welt mithilfe einer Spende die Möglichkeit, die Wunder des siebenten Kontinents auf Jahre hinaus zu erleben. OREO überreicht mit der Hilfe von Abercrombie & Kent Philanthropy den Wissenschaftlern und Forschern der Palmer Station die erste solarbetriebene Pinguinkamera. Genau wie die Magie, die sich mit dem Drehen eines OREO erschließt, hoffen die Wissenschaftler, dass die Kamera den Kindern aller Altersstufen die Antarktis erschließen wird, wenn sie schon sehr bald die Pinguine in ihrem natürlichen Lebensraum beobachten können.

„Dies ist das Ausrufezeichen, mit dem ein spannendes Jahr voller Feiern endet", sagt Cindy Chen, Marketingdirektorin von OREO. „Im März haben wir uns auf den Weg gemacht, allen zu helfen, das Kind in uns zu feiern und mit dieser Sonderlieferung können wir überzeugt sagen, dass es uns gelungen ist! Ab jetzt können die Bewohner aller Kontinente den Genuss des Drehens, Leckens und Eintauchens von OREO erleben."

Die Kekse stachen mit dem Expeditionsschiff „Le Boreal" von Südamerika aus in See und reisten unter den scharfen Augen des führenden Unternehmens bei Abenteuerreisen der Luxusklasse, Abercrombie & Kent. Dr. James McClintock, Stiftungsprofessor für Polar- und Marinebiologie an der University of Alabama-Birmingham, leitete seit 30 Jahren Forschungsarbeiten in der Antarktis und war als ehrenamtlicher OREO-Arktisforscher anwesend. Er übernahm die Sendung im Auftrag der „Einwohner" des Kontinents vom OREO-Mann.

„Die Möglichkeit, einen OREO-Keks und ein Glas Milch genießen zu können, fühlt sich wie ein kleines Stück Heimat hier auf der Station an", sagt McClintock. „Wir können OREO nicht genug danken, dass wir uns dem Rest der Welt bei einer so besonderen Feier anschließen durften."

Der Keks mit Reisepass

OREO ist durchaus kein Neuling bei bahnbrechenden Reisen. Vor seiner Reise in die Antarktis hat OREO bereits die Herzen von Fans in sechs anderen Kontinenten erobert. OREO bleibt der bis heute meistverkaufte Keks und wurde um kulturrelevante Produkte erweitert, darunter: TRIPLE DOUBLE OREO (USA) adaptiert vom OREO x3 in Argentinien, Green Tea Ice Cream OREO in China, OREO Orange Ice Cream in Indonesien und OREO Dulce de Leche Geschmack in Kolumbien.

„Der OREO-Keks gibt in den Vereinigten Staaten seit 100 Jahren den Kindern aller Altersklassen Augenblicke des absoluten Vergnügens", sagt Chen. „Aber nichts macht uns selbst mehr Freude, als die Fähigkeit, neue Augenblicke der Überraschung auf eine frische und spannende Art in der gesamten Welt zu bieten."

Mit einer Mission vor Augen feiern

In Einklang mit der Geburtstagsmission von OREO, können Fans jetzt auch Facebook (Facebook.com/OREO) besuchen, dort ihre Fotos, Geschichten und Videos in der OREO Moments Gallery teilen und zeigen, wie sie ihr inneres Kind gefeiert haben. In diesem Jahr haben OREO-Fans aus der gesamten Welt bereits mehr als eine Million dieser Momente geteilt.

Wenn Sie mehr über OREO erfahren und neue Wege kennenlernen wollen, wie Sie das Kind in Ihrem Inneren zum Leben erwecken können, einschließlich Onlinespielen und OREO Rezepten für die kommenden Feiertage, besuchen Sie uns doch auf OREO.com oder auf Facebook.com/OREO.

ÜBER MONDELEZ INTERNATIONAL

Mondelez International, Inc. (NASDAQ: MDLZ) ist ein weltweiter Marktführer bei Schokolade, Kleingebäck, Kaugummi, Bonbons, Kaffee und Getränken in Pulverform. Das Unternehmen umfasst die weltweiten Snack- und Lebensmittelmarken der ehemaligen Kraft Foods Inc. nach der Ausgliederung der nordamerikanischen Lebensmittelaktivitäten im Okt. 2012. Zum Portfolio von Mondelez International gehören verschiedene Milliarden-Dollar-Marken, darunter Cadbury und Milka Schokolade, Jacobs Kaffee, LU, Nabisco und Oreo Kleingebäck, Tang Getränke in Pulverform und Trident Kaugummi. Der Jahresumsatz von Mondelez International beträgt ca. $ 36 Milliarden und das Unternehmen ist in über 80 Ländern tätig. Besuchen Sie www.mondelezinternational.com und www.facebook.com/mondelezinternational.

ÜBER OREO

OREO ist der beliebteste Keks der Welt und wird von Familien und Freunden in über 100 Ländern der Welt genossen. OREO ist eine der 12 „Milliarden-Dollar"-Marken von Kraft Foods und mit einem weltweiten Jahresumsatz von über $ 2 Milliarden der meistverkaufte Keks des 21. Jahrhunderts. Das Drehen, Lecken, Eintauchen-Ritual des OREO-Kekses ist zur Signatur für die Art geworden, wie diese Keks-Ikone in vielen Kulturen der Welt genossen wird. OREO hat eine Facebook-Gemeinschaft von mehr als 27 Millionen OREO-Fans in aller Welt, in 200+ Ländern und mit dutzenden unterschiedlichen Sprachen. OREO erscheint bei Facebook weltweit unter den ersten 10 Markenseiten. Am 6. März 2012 feierte OREO seinen 100. Geburtstag.

ÜBER ABERCROMBIE & KENT

Abercrombie & Kent ist ein Pionier bei Abenteuerreisen der Luxusklasse. Im Jahr 1962 veranstalteten wir unsere erste Afrikasafari. Heute erstrecken sich unsere preisgekrönten Reisedienstleistungen auf mehr als einhundert Länder auf allen sieben Kontinenten der Welt. A&Ks maßgeschneiderte Reiserouten und Kleingruppenreisen bieten einzigartige, inspirierende Erfahrungen und unsere 50 Büros vor Ort stellen den auf Einladungen beschränkten Zugang zu Menschen und Orten sicher, die jede Destination zu einem einmaligen Erlebnis machen. A&K Philanthropy widmet sich der Erhaltung natürlicher Lebensräume, dem Schutz der Tierwelt und der Unterstützung des Wohlbefindens indigener Bevölkerungen in der gesamten Welt. Kommen Sie in die Welt von A&K und folgen Sie uns auf Facebook und Twitter: @AKTravel_USA oder besuchen Sie www.abercrombiekent.com.

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