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Market Research Report -- Social Local Mobile Trend a Game Changer for the Travel Industry

ROCKVILLE, MD -- (Marketwire) -- 12/14/12 -- MarketResearch.com has announced the addition of the market research report "SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry?" to their product offering.

The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

Location-based services and geo-social networks provide companies with information which is useful in targeting consumers more accurately through tailored offers based on their profiles and current locations.

However, the importance of the SoLoMo trend for travel companies goes well beyond location-based services and consists in the possibility for travellers to receive real time services (including booking capabilities) wherever they are and at any time, before, during or after the trip.

Airlines are offering several mobile services to their customers on the go, including check-ins, flight alerts and the possibility to book on-board services, making mobile devices both a customer service tool and a source of ancillary revenues.

Today, travel companies need to embrace the SoLoMo trend fully, integrating it in their strategies and business models in order to benefit from the increasing share of business generated by the new mobile and social consumers.

For more information, visit http://www.marketresearch.com/land/product.asp?productid=7264415&progid=85022

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About Euromonitor International

The world's leading provider of global business intelligence and market analysis. Euromonitor International has more than 30 years experience of publishing market research reports, business reference books and online information systems.

About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit http://www.marketresearch.com.

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