Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski

Related Topics: Mobile IoT, Microservices Expo, Open Source Cloud, Machine Learning , Agile Computing, Wearables

Mobile IoT: Article

Why “Holiday Mobile Performance” Is an Oxymoron

There is a definitive new requirement that performance testing include emulation of real-world mobile network conditions

Personally, I'm more of a last-minute holiday shopper, but nonetheless, there I was being dragged out to the brick and mortar stores on Black Friday. Given that my role seemed to be limited to that of manual laborer ("Honey, can you carry all this for me?"), I had a lot of time to people watch the zillions of other consumers doing their shopping. And I noticed a very common occurrence - something I don't think I'd seen much of before: People using their mobile devices to help them shop. Whether it was to figure out where the sales were, to compare prices among other retailers, to check availability of products, etc., it seemed like almost everyone was using their mobile device as a shopping tool. And this was for people already out shopping! It made me think that if that many people were using mobile devices while out at stores, what kind of Internet traffic was being generated from phones and tablets belonging to people who were at home?

It was no surprise to me then when news stories started appearing over the next few days (Black Friday through Cyber Monday) about the growing number of people using their devices to shop and how the Internet was experiencing tremendous increases in traffic. It seems that there was a 70% increase in consumers shopping with mobile devices compared to last year, according to IBM Digital Analytics Benchmark.

And, because of this traffic, retail sites were facing all kinds of performance issues. Among the many stats I read was one that stated on Cyber Monday mobile websites were, on average, seven times slower than normal. This cannot be good for business! I wonder what percentage of consumers ended up purchasing from a competitor of their originally intended merchant because of poor website performance.

I also wonder what these companies are thinking. Have they not performance tested their website? Have retailers underestimated the amount of customers using mobile technology to access their sites? Looking at the site slowdowns on Cyber Monday there's clearly a problem... and the trend toward more use of mobile devices isn't going to slow soon.

Mobile technology adds an additional element to traditional load testing approaches that assume end users access websites only from desktop browsers. The network ramifications of mobile technology (signal strength, latency, packet loss, etc.) have a huge impact on the performance of websites and need to be accounted for when performance testing, as I mentioned in my last blog post on best practices for load testing mobile applications.

I don't know if there is a better example of why having excellent performance is important than the holiday shopping rush. And, with the increase of shoppers using mobile devices to aid in their shopping efforts (what will the numbers be next year?), there is a definitive new requirement that performance testing include emulation of real-world mobile network conditions. Because if your mobile website is too slow I'm not buying from you... and neither are your customers.

Addendum: Our latest version of NeoLoad now includes network emulation... huge for mobile load and performance testing.

More Stories By Steve Weisfeldt

Steve Weisfeldt is a Senior Performance Engineer at Neotys, a provider of load testing software for Web applications. Previously, he has worked as the President of Engine 1 Consulting, a services firm specializing in all facets of test automation. Prior to his involvement at Engine 1 Consulting, he was a Senior Systems Engineer at Aternity. Prior to that, Steve spent seven years at automated testing vendor Segue Software (acquired by Borland). While spending most of his time at Segue delivering professional services and training, he was also involved in pre-sales and product marketing efforts.

Being in the load and performance testing space since 1999, Steve has been involved in load and performance testing projects of all sizes, in industries that span the retail, financial services, insurance and manufacturing sectors. His expertise lies in enabling organizations to optimize their ability to develop, test and launch high-quality applications efficiently, on-time and on-budget. Steve graduated from the University of Massachusetts-Lowell with a BS in Electrical Engineering and an MS in Computer Engineering.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.