Welcome!

Web 2.0 Authors: Trevor Parsons, Liz McMillan, Yeshim Deniz, Pat Romanski, Carmen Gonzalez

Blog Feed Post

Rocket Footy's Farting Reindeer App Puts Spin on Usual Christmas "Tail"

Brisbane, Australia, December 12, 2012 --(PR.com)-- It's beginning to smell a lot like Christmas for Australian publisher Rocket Footy Pty Ltd, thanks to a new app for kids called Colin the Reindeer and the Fart That Saved Christmas.

Colin the Reindeer and the Fart That Saved Christmas is a laugh-out-loud-funny interactive ebook that will bring festive, and slightly flatulent, cheer to your iPad’s app collection this Christmas.

The app represents new ground for Rocket Footy, which has been a more mainstream publisher to date with its series of kids sports-based fiction novels aimed at tweens and young teens.

Written and illustrated by Australian pair Michael Westlake and Rebel Challenger, and developed by Diggy Australia, Colin the Reindeer and the Fart That Saved Christmas is a heart-warming – and possibly global warming – story of a friendly reindeer who dreams of making Santa’s sleigh team for the Christmas Eve delivery run.

The problem is, Colin isn’t very good. On top of that, the other reindeer don’t want to be in the team with our hero because he suffers from a slightly embarrassing problem – he likes eating Christmas trees, which make him break wind uncontrollably.

But when the weather turns nasty one Christmas Eve, Santa is worried that he won’t be able to deliver presents to all the boys and girls around the world – until Colin and his “special talent” step up to save the day.

A charming and funny story for Christmas, Colin the Reindeer and the Fart That Saved Christmas is an interactive story – readers can touch characters and scenes to activate sounds and animations to help bring the ebook tale to life.

It is a beautifully-illustrated story that also carries messages for children about the importance of being yourself, never giving up, friendship, self-belief and the power of the Christmas spirit.

The Colin the Reindeer and the Fart That Saved Christmas app features options for “Read by Myself” and “Read to Me,” which is the fully narrated version, as well as beautiful illustrations and animations, interactive scenes and hilarious sound effects.

There is also a bonus digital colouring-in book to keep the kids occupied over the holidays.

The new app is a collaboration between old and new publishing, with Rocket Footy bringing skills from the more traditional end of story-building and illustrating, while new partners Diggy brought the technical expertise needed to take a story off a page and bring it to life in an app.

Colin the Reindeer represents the first chapter in a new working relationship between the two companies, with a number of new projects already in the pipeline and two new apps slated for release in 2013.

Mr. Westlake and Ms. Challenger have worked together for many years at one of Australia’s biggest newspapers – The Courier-Mail in Brisbane – and decided to put their energies together to come up with a bit of festive fun for Christmas.

Mr. Westlake said watching Colin’s evolution from scribbled notes to interactive ebook had been an eye- opening experience.

“It is completely mind-blowing to see the story come to life on the iPad considering Colin’s humble beginnings,” Mr. Westlake said. “I wrote the initial story as a joke for one of my nephews, and I didn’t expect it to go any further.

“But when I was looking for Christmas app’s for my daughter’s iPad, it struck me there weren’t that many Christmas stories for kids that had a bit of fun about them.

“There were plenty of traditional classics, of course, but not many that just had a bit of silliness and a sense of humour about them. And so the snowball of Colin started to roll.”

In January, Mr. Westlake approached his friend and colleague Ms. Challenger, a talented graphic artist, about whether she would be interested in illustrating the tale of the world’s most unfortunate reindeer.

“Rebel and I have a really good rapport and working relationship,” Mr. Westlake said.

“Essentially, I come up with a concept that is a little left-field, give her some silly words for a headline, and she turns it into a work of art. The brief for Colin the Reindeer and the Fart That Saved Christmas was essentially the same.”

As soon as Ms. Challenger had finished her first rough proofs for the story, they knew they were on a winner.

“It was nothing at all like I had envisaged – my mental picture of what the book would look like was just so pedestrian by comparison,” Mr. Westlake said.

“The pictures were unbelievable, and laugh-out-loud funny. It probably sounds odd when talking about a book based on fart gags, but the subtlety of the work was brilliant.

“Some of the pictures make you burst out laughing, but then you turn a page and the next one is heart-warming in its charm.

“It is the skill of artists that the are able to extract such emotions from a few simple lines in the right places.”

Colin the Reindeer and the Fart That Saved Christmas is compatible with iPad, and is available now through the Apple iTunes App Store.

You can find it by clicking here: goo.gl/MT6aa There is also a promo video on You Tube, which is a parody of The Dark Knight movies, which you can watch here: goo.gl/WR9Qk , and you can follow Colin on Twitter @fartycolin.

Contact Information:
Rocket Footy Pty Ltd
Michael Westlake
+61 413 871 321
Contact via Email
goo.gl/MT6aa

Click here to read the full story: Rocket Footy's Farting Reindeer App Puts Spin on Usual Christmas "Tail"

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.