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Gen Y's New Mobile Addiction

How often do you check your phone? 1 in 5 Gen Y'ers surveyed in Cisco's 2012 Connected World Technology Report stated that they check their smartphones at least every ten minutes and 40% of respondents admitted they would feel "anxious" if they could'nt check thie smartphone constantly. Connected or addicted?

 

As a fan of survey results and where mobility is going, I found this report particularly interesting and felt it would be an interesting read. Firstly, to offer some quick information on the The 2012 Cisco Connected World Technology Report (CCWTR), it is a survey that has examined 1800 college students and young professionals aged 18-30 across 18 countries. The report examines how Generation Y uses the internet and mobile devices to connect with the world around them.

 

 

Here is a quick summary of some of the key findings:

 

  • 60% of Gen Y compulsively check their smart phones for emails, texts or social media updates
  • 2 out of 3 spend equal or more time online with friends than in person
  • When asked if you had to choose only one device, what would it be? 1/3 favored laptops and preferred smart phones. Smart phones rated twice as popular as desktop PC and three times as popular as a tablet
  • 9 out of 10 Gen Y'ers check their smartphone before they get out of bed
  • Where are smart phones used?
    • 3 out of 4 in bed
    • 1 out of 3 in the bathroom
    • Nearly half during meals with family and friends
    • Almost 1 out of 5 during texting while driving
  • Women are more driven to connect with compulsive checkers at 85% females and 63% males
  • 42% say they would feel anxious if they couldn't check their smart phones constantly and 60% wish they didn't feel so compelled
  • Nearly 70% say "smartphone apps are important to my daily life" with over 50% mainly for games and entertainment and 27% mainly for work

 

These are just a quick list of some of the findings. You can access all the data and gain more information on the Cisco Connected World Technology Report (CCWTR) here -includes a download of the Report Summary (PDF) and Infographics

 

Mobile devices are just the beginning! The CCWTR showcases that as more and more people, processes, data and things join and interact on the Internet of Everything (IoE), the volume and potential of all the data generated by those connections grow exponentially. Watch this short video below on how the Internet of Everything will change the way we work, live, play and learn.

 

 

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The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

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