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Broadcom BroadR-Reach Portfolio Achieves Full Automotive Qualification and Production Release

Automotive-Qualified Solutions Enable Advanced Driver Safety and Infotainment Features

IRVINE, Calif., Dec. 11, 2012 /PRNewswire/ --

News Highlights:

  • BroadR-Reach® portfolio certified to meet rigorous demands of global automotive industry
  • Achieves production part approval process (PPAP) with leading tier-one automotive supplier
  • Extends leadership in fast-growing automotive semiconductor market
  • Automotive OPEN Alliance SIG membership surges to 100+ members

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that its BroadR-Reach® automotive portfolio has met the rigorous requirements of the global automotive industry including TS16949 compliance/ISO 9001 certification, in-car EMC performance and AEC-Q100 qualification. The BroadR-Reach portfolio also has attained PPAP production release with Valeo, one of the world's leading tier-one automotive component suppliers. For more news, visit Broadcom's Newsroom.

ISO 9001/TS16949 is an international standard that specifies stringent requirements for a zero-defect quality management system throughout an organization. Compliance with the standard is a key requirement in serving the automotive industry and Broadcom's accreditation is expected to further propel wide-scale adoption of Ethernet-based networks as the standard in automotive driver safety and infotainment applications.

According to ABI Research, the prevalence of in-vehicle electronics has nearly doubled in the last decade as consumer demand for in-vehicle connectivity continues to grow. As a result, automotive manufacturers are under increasing pressure to offer advanced driver safety and infotainment features as standard equipment throughout the fleet while reducing cost, complexity and overall weight.

Broadcom's BroadR-Reach automotive-qualified Ethernet solutions allow multiple in-vehicle systems to simultaneously access information over a single unshielded twisted pair cable at speeds of up to 100 Mbps. By eliminating cumbersome, shielded cabling, automotive manufacturers can reduce connectivity costs up to 80 percent1 and cabling weight up to 30 percent2.

Automotive OPEN Alliance SIG Promotes Proliferation of In-Car Ethernet
Interest in Broadcom's BroadR-Reach technology has grown dramatically as the industry accelerates adoption of Ethernet-based networks to deliver high-performance bandwidth over the industry's lowest cost cabling solution. Last month marked the one year anniversary of the OPEN (One-Pair Ether-Net) Alliance Special Interest Group that Broadcom, together with leading technology and automotive manufacturers, established to encourage Ethernet-based networks as the standard in automotive applications.

Since its inception just one year ago, the OPEN Alliance has surged to more than 100 members strong, representing many of the world's leading technology companies and automakers. Visit to learn more.

Automotive Ethernet Market Drivers

  • The automotive semiconductor market is expected to reach $39B by 20183
  • Automotive manufacturers require open, scalable, in-vehicle connectivity3
  • New vehicle factory-installed connected car penetration will reach 60 percent by 20174
  • Growing consumer awareness of vehicle safety spurring demand for new driver assistance features such as speed monitoring, lane departure warnings and driver behavior feedback4
  • Growing number of drivers expecting the same infotainment experience in the car that is available in the home. Internet access, real-time location-based search, and music streaming are among the most desired applications4
  • Infotainment has moved from the luxury segment to the mass market vehicles due to falling prices and increased economy vehicle deployment4

The full line of BroadR-Reach automotive-qualified switch and PHY devices are immediately available.

For ongoing Broadcom news visit our Newsroom, read our B-Connected Blog, or visit us on Facebook or Twitter. And to stay connected, subscribe to our RSS Feed.

Dominque Bonte, Vice President & Practice Director, Automotive/Navigation/Telematics/M2M, ABI Research
"ADAS and infotainment features are now available on a wide range of vehicles, not just high luxury models. Consumer awareness of safety issues is pushing vehicle manufacturers to install systems that can help prevent collisions from occurring while additional convenience features, such as parking and lane change assistance, are making safety features more attractive. We expect demand for enabling technologies such as Broadcom's BroadR-Reach Ethernet technology to continue to grow as these features become more ubiquitous as standard equipment."

Dr. Ali Abaye, Broadcom's Senior Director of Automotive PHY Product Marketing
"The car is the next frontier for high speed communications, and Broadcom's expertise in intelligent connectivity allowed us to deliver innovative technology to the automotive industry. Full automotive qualification shows our commitment to this fast-growing market."

Robert Lutze, Broadcom's Vice President of Quality Assurance
"This formal recognition is a testimonial to Broadcom's leadership in providing our automotive customers with electronic devices that meet rigorous standards for quality and reliability. This achievement marks yet another milestone in our expanding commitment to serve the automotive industry with unique products and features."

1 Based on current market prices for unshielded single twisted pair FlexRay cables
2 Based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors
3 ABI Semiconductor Forecast, 2012
4 ABI Connected Car, May 2012

About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to

Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo, and BroadR-Reach® are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.



Tamara Snowden

Senior Manager, Product Communications


[email protected]


Chris Zegarelli

Senior Director, Investor Relations


[email protected]

SOURCE Broadcom Corporation; BRCM Infrastructure & Networking

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