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Ubisoft® and Toys"R"Us, Inc. Partner to Launch Toys"R"Us® Towers™

New Social Game Provides Real-World Discounts at World's Leading Dedicated Toy and Juvenile Products Retailer

WAYNE, N.J., Dec. 11, 2012 /PRNewswire/ -- Today, Ubisoft® and Toys"R"Us® announced that they have teamed up to create Toys"R"Us® Towers™, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months. 

Created by Ubisoft Quebec, Toys"R"Us® Towers™ gives players the chance to step into the shoes of the newest employee at Toys"R"Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys"R"Us international flagship store in Times Square. As players amass experience and sales, they will progress through seven levels from trainee to Store Manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game, which can be spent on additional energy, premium toy departments, boosts and more. In the game's name, "towers" refers to the levels of building and construction that users engage in to create the varying departments of their very own toy store.

By playing Toys"R"Us Towers, fans can receive real-world coupons for discounts redeemable at Toys"R"Us stores nationwide and on  Within the first hour of playing the game, users can earn a coupon for 15% off their next in-store or online purchase and can continue playing to earn even more savings to use at Toys"R"Us.* 

"We're excited to partner with Toys"R"Us and bring a great game with real-world benefits to players with Toys"R"Us Towers," said Chris Early, vice president of digital publishing, Ubisoft.  "Toys"R"Us Towers delivers a fun gaming experience that both social gamers and fans of the iconic toy store will enjoy, along with some incredible discounts at Toys"R"Us, just in time for the holiday season!"

 "Toys"R"Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, senior vice president, new ventures, Toys"R"Us, Inc. "We're pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.  Avid Toys"R"Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game and be rewarded with great deals and discounts to use at our stores nationwide."

For more information on Toys"R"Us Towers or to play the game, please visit:

*Exclusions apply. See coupons for details.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 645 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011–12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit

Toys"R"Us® Towers  game © 2012 Ubisoft Entertainment. All Rights Reserved. The Towers logo, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

SOURCE Toys"R"Us, Inc.

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