Welcome!

Agile Computing Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Liz McMillan, Larry Alton

News Feed Item

Optify Identifies Key Trends for Digital Marketing Industry in 2013

Leading Digital Marketing Software Company Forecasts 12 Predictions to Shape the Industry in the Next Year

SEATTLE, WA -- (Marketwire) -- 12/11/12 -- Optify, the leading innovator in digital marketing software, today announced its top predictions to shape the digital marketing industry in 2013. The past year saw many changes in the digital marketing landscape, including the addition of social content in SERPs, multiple IPOs and acquisitions, an increase in Google's "Not Provided" from organic referring traffic, and a heavy reliance on digital marketing agencies to support companies' marketing efforts. Digital marketers are still determining how to navigate this evolving sector, and which opportunities will help propel their companies in the coming year.

In this landscape, Optify's top predictions include:

1. The world does not end.

2. Agencies will double in quantity. With the proliferation of point solutions to manage, measure, and report on various online and social activities, companies are turning to digital marketing agencies to help them take over these efforts. The unprecedented demand contributes to the increase in digital marketing agencies -- from owner-operated agencies to consultants, all the way to creative agencies offering more online services. Optify expects the number of agencies to double within the next 3-5 years.

3. Consolidation of tools. More point-solution tools will consolidate into integrated solutions as marketers look for better efficiencies and utilization of tracking and reporting.

4. Integrated campaigns. After seeing a surge in digital marketing adoption in 2012 including the establishment of channels like social media, and the emergence of new channels like mobile, 2013 will be the year of integrated campaigns as marketers aspire to leverage cross-channel campaigns to deliver better results at a lower cost.

5. Stronger connection between offline and online events. Cross-channel campaigns including offline events such as direct mail, tradeshows, city tours and networking events, will continue to become more seamless in the next year. Companies will try to tie offline events to online experience and find ways to measure the impact of these cross-channel campaigns through comprehensive tracking and analytics.

6. Paid Search for B2B companies will continue to show decline as new, better ad platforms emerge. In the past year, we've already seen the initial indications of a decline in Paid Search among B2B companies, as marketers identified a decrease in generated leads and effectiveness from their PPC campaigns. In the next year we expect this trend to continue on a larger scale, as companies identify more efficient, cost-effective alternatives to utilize. Google, as a reaction, will try to mitigate its issues with Paid Search for the B2B sector with improved services, additional insight to user intelligence, and a stronger sales team.

7. Google will start charging for its data and access to its analytics. In 2012 Google made huge investments in its Analytics solution as well as stronger enforcement of its API terms. Coupled with increasing blocked referring data (over 40% of organic searches are blocked) it seems like Google is making a move towards charging for the data it collects and stores.

8. Google will continue to dominate the B2B Search Market. In 2013 Google will reach 95% market share for the B2B Search Market.

9. Journalists and bloggers defined by content not titles. In 2013 the lines between traditional media and new content formats will continue to blur and what will distinguish between journalists and bloggers is the content they create and their reach, not their titles.

10. Marketing budgets will match IT budgets. As marketing departments invest more in software and infrastructure, marketing budgets will match those of IT departments shifting the budget power balance.

11. Sales responsibilities moving to marketing. In 2013 more companies will move sales responsibilities -- inside sales, sales operations, lead qualification -- to the marketing departments.

12. Email grows even bigger. With the increase of social media and mobile usage, email marketing is growing to astonishing rates and in 2013 we will see even bigger growth as more businesses adopt online marketing.

"The digital marketing landscape is ever-changing, and in 2013 it will be essential for B2B marketers to evaluate their efforts on an on-going basis to be sure they're generating the highest ROI," said Rob Eleveld, CEO of Optify. "As we have already begun to see a sharp decline in the ROI of Paid Search, we expect to see digital marketers participate in alternate channels and adopt a more integrated approach to their marketing strategies."

About Optify
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company's or clients' growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify's award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Ali Kramer
Barokas Public Relations
[email protected]
206-264-8220

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...