Agile Computing Authors: Carmen Gonzalez, John Mertic, Elizabeth White, Pat Romanski, Yeshim Deniz

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Say Hello to Hello Music 3.0

Leading Social Commerce Platform for Musicians Unveils a New Site and Experience; Includes Vastly Expanded Product Assortment, Curation for Seven Unique Groups of Musicians, and Industry's First Social Shopping Feed

LOS ANGELES, Dec. 10, 2012 /PRNewswire/ -- Hello Music, the leading social commerce platform for musicians, today unveiled Hello Music 3.0. Over 12 months in the making and based on feedback from thousands of its members, the new site boasts a completely new redesign. The result is "Tribal Commerce," a new paradigm in musician ecommerce, which integrates musician segmentation, social engagement, and advanced merchandising algorithms to better serve Hello Music's fast growing enthusiast community. 

(Photo: http://photos.prnewswire.com/prnh/20121210/LA26253)

Hello Music's new site experience is tailored to seven unique tribes of musicians including: Guitarists, Singer-Songwriter, Bass Players, Keyboardists, Drummers, Pro Audio Engineers, and DJs. Within these tribes, members will now find curated products and services hand-picked by the Hello Music team, as well as hundreds of other items determined by Hello Music's social interaction Shopping Feed.

The Tribal Experience
Hello Music is serving seven unique tribes of musicians with a revamped experience for each.  The platform will customize a member's experience based on which tribe they associate with during each visit. Whether a Hello Music member plays guitar, drums, or is a vocalist, they can now progressively scroll through the site and products. Members will also have the ability to cross-explore other musician-tribes. Each time a member visits Hello Music they will have an entirely new experience of discovery.

Vastly Expanded Assortment
Hello Music has expanded their daily opportunities to include seven additional daily offerings for the musician tribes, from gear to studio services to marketing opportunities.  After exploring the platforms' featured daily deals, members now have a chance to see other related products and services curated by the Hello Music team and community. Furthermore, members will now be able to take a deeper dive into product and services details via more photos, videos, reviews, and specs.

The Community Determines "What's Hot"
Hello Music also debuts the first-ever musician Social Shopping Feed.  What differentiates Hello Music from other musician commerce sites is a social community of musicians.

Hello Music's community is serious about the craft of making music and they often share their thoughts, feeling, and opinions with other musicians via Facebook, Twitter and Pinterest.

Through the new Social Shopping Feed, members can now have a voice in influencing "What's Hot" on the platform. Hello Music integrated social endorsement into every product and service listing. Members can now Like, Pin, Tweet and comment on any product or service on the platform. In doing so, they will contribute to the community and influence the Social Shopping Feed.

"It's our mission to be the most valuable resource on the planet for musicians.  With Hello Music 3.0, we have taken another step forward by segmenting the site experience by unique musician groups, vastly expanding our offerings in an intelligent curated manner, and introducing the first in the industry Social Shopping Feed," said Rick Camino, CEO of Hello Music. "The site is re-merchandised minute-by-minute based on member's feedback. Through social engagement, we are empowering our community with even more tools to tell us what they want and how we can better serve them. We are extremely proud of Version 3.0 and our members can expect to see even more innovative features later this year."

To fully experience Hello Music 3.0, please visit www.hellomusic.com.

About Hello Music
Hello Music, a winner of Music Inc.'s Retail Excellence Award, is the leading marketplace and social commerce platform for musicians with over 300,000 members. As passionate musician advocates, Hello Music democratizes access to opportunities that, until now, have only been reserved for top-tier artists. Hello Music works every day on behalf of musicians to negotiate the best deals anywhere on instruments, home recording gear, studio time, marketing and distribution, publishing, touring and other music-related products and services. Founded in 2011, Hello Music is based out of Los Angeles, California and is a portfolio company of Elevator Labs. To become a Hello Music member, please visit www.hellomusic.com.

About Elevator Labs
Elevator Labs brings ideas from vision to value. Beginning with new business concepts, the Elevator Labs team funds and builds those concepts into fully functioning, revenue-generating businesses. Founded in 2011, the Elevator Labs team is a diverse group of executives from media and technology industries. Headquartered in Los Angeles, California, Elevator Labs is a privately held company and is backed by KGC Capital. For the full Elevator Labs experience, please visit www.elevatorlabs.com.

Media Contact:
Scott Robertson, APR
Robertson Communications for Hello Music
[email protected]

SOURCE Hello Music

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