Research and Markets (http://www.researchandmarkets.com/research/vbv9f8/google_vs) has announced the addition of the "Google vs. Microsoft in Social Search" report to their offering.

A "social search" is that puts search queries into a social context. With social search, each searcher sees unique results that are shaped by the characteristics of his social network friends including interested, posts, likes, and more.

There is a continuously and rapidly increasing amount of social data that is commonly known as User Generated Content (UGC). UGC, if indexed and searched, provides valuable information to the searcher including up-to-date, highly relevant, personalized information about topics being searched.

Now search engines have an additional source for external citations including links shared on social sites such as Facebook, Twitter, FriendFeed and Google+.

This research evaluates Google and Microsoft in social search including a comparative analysis and SWOT analysis for the two companies in social.

Target Audience:

- Social media companies

- Mobile network operators

- Mobile and online portal companies

- Mobile and online marketing companies

- Google, Microsoft and their competitors

Key Topics Covered:

1.0 Overview

1.1 Traditional Search

1.2 Social Search

1.3 Social Search Challenges

1.3.1 Understanding Context

1.3.2 Contents Weight (Results Priority)

1.3.3 Limitation Of Public Content

1.3.4 Demographic-Based Contents

2.0 Google Search

2.1 Google Search

2.2 Google Social Search

2.2.1 SWOT Analysis

3.0 Microsoft Search

3.1 Overview

3.1.1 MSN Search

3.1.2 Windows Live Search

3.1.3 Live Search

3.2 Bing

3.3 Bing Social

3.4 Bing Swot Analysis

For more information visit http://www.researchandmarkets.com/research/vbv9f8/google_vs