Welcome!

Agile Computing Authors: Carmen Gonzalez, Liz McMillan, Greg Schulz, Patrick Hubbard, Pat Romanski

Related Topics: Agile Computing, Java IoT, Industrial IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog

Agile Computing: Article

The Typewriter-to-Telex-to-Twitter Collaboration Curve

What is collaboration for anyway?

Most of us can probably still reference fellow employees (and quite a few managers) who passed the Internet off as nothing more than a passing fad as recently as the turn of the millennium.

The "modern" business procedures of 1999 were already pretty slick and refined and fax machines were a vast improvement over the telex network, so things were working pretty well thank you very much.

The growth of this so-called "information super highway" was interesting, but it really just looked like some kind of online HTML-based encyclopedia of static reference pages that weren't that much of an improvement over plain old books and magazines.

Then came dynamic HTML and things started moving. Then came Web 2.0 inspired interactivity and interconnectivity and things would never really be the same.

Individuals started using the Internet in new ways to connect with each other and the typewriter, the telex and the fax machine were all consigned to the recycle bin as the effect was also felt from above. Firms started to re-engineer their management practices and new acronym-heavy labels were born, such as Business Process Management (BPM), as software was developed to orchestrate us through to new levels of automation.

What Is Collaboration for Anyway?
Fast-forward to 2013 and we see both CIOs and business managers under increasing pressure to "collaborate more efficiently" now. It's almost as if collaboration has become a business goal in its own right rather than the end results it is supposed to exist to facilitate.

But this is not a sector to ignore. Business level collaboration and communication, or "social enterprise solutions" as they are now known, are a growing market. According to Forrester Research, the market opportunity for social enterprise applications is expected to grow at a rate of 61 percent through from 2013 into 2016, reaching a total of US$6.4 billion.

Many of the big IT vendors are pushing forward in this space. IBM for example has just announced new social business software to help collaborate in the cloud using a broad range of mobile devices.

The products include the new IBM SmartCloud services, which include new social networking features and IBM SmartCloud Docs, a cloud-based office productivity suite, which allows users to simultaneously collaborate on word processing, spreadsheets and presentation documents.

It All Comes Down to Productivity
If you're asking what the reason is for all these new tools, the answer is simple and it comes down to one word: productivity.

HP is also active in this space and channels much of its technology development into collaboration at the customer facing CRM (customer relationship management) end of the rainbow.

"Leading companies, particularly in business-to-consumer industries, have recognised the importance of tapping into customer-to-customer communications and engaging in these social conversations," said Joe Outlaw, principal contact center analyst, Frost & Sullivan. "Drawing on its strong analytics capabilities and deep CRM experience, HP has created a uniquely powerful social CRM service. This service offers companies a full set of tools and methodologies designed for rapid start-up and seamless broadening and deepening of social CRM programs as strategies dictate."

We are interconnecting and collaborating with customers and partners (and each other) in new and more (hopefully) productive ways. If we have moved on down the typewriter-to-telex-to-Twitter collaboration curve, then today almost represents some kind of intense, concentrated or extreme collaboration style.

Never shy of attempting to coin a new industry term if its fee-paying clients will substantiate a white paper to illustrate a new concept is IT analyst firm Gartner. The company has indeed taken the "extreme" term and refers to our new intercommunication obligations as extreme collaboration (XC).

The new "operating model" is enabled by combing coalesced forces into a pattern that forces us to innovate around the way people behave, communicate, work together and maintain relationships.

A Virtual War Room
"Collaboration is a critical activity in many operational business processes, both structured and unstructured. An XC environment is essentially a virtual war room or crisis center, where people can come together to collaboratively work on a shared purpose," said Janelle Hill, vice president and distinguished analyst at Gartner.

"This environment is available 24/7, thus enabling people to work when, where and how they need to in order to meet shared goals and outcomes. What makes it extreme is people's willingness to cross geographic, organizational, political, management boundaries, to pool their collective skills and resources to solve problems and move toward the attainment of a shared, ambitious goal."

If we buy this new concept then XC as defined by Gartner is charecterised and typified by a large proportion of web-based virtual collaboration and near-real-time communication activities.

For the more traditional or old school CIOs who are getting frustrated by some of this new-fangled operational talk, some of these moves could be hard to make. One the one hand there is the CIO who accepts that social enterprise technologies make some sense, but on the other hand sees "tweet jams," "crowdsourcing" and "dynamic community brainstorming" as just one step too far.

Yes we have moved on from the typewriter and the telex. Yes Twitter is characterizing the socially collaborative level of online interaction that we will all now employ at a professional level (not just consumer level)... and yes, Gartner's XC label does sound a bit way out initially.

But remember, "way out" is probably what we said about that whole new Internet thing when it first came along right?

•   •   •

The post was first featured on CIO Enterprise Forum.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ca...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.