Welcome!

Agile Computing Authors: Stackify Blog, Dynatrace Blog, Yeshim Deniz, Elizabeth White, Kevin Benedict

News Feed Item

Obama for America's Technology Dream Team Taps Salesforce for Mission-Critical Engagement with Millions of Voters and Volunteers

Salesforce Service Cloud, Salesforce Chatter and Salesforce Platform powered the campaign's constituent correspondence, contact center, battleground state budget management and surrogate event management operations

SAN FRANCISCO, Dec. 10, 2012 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that Obama for America's winning 2012 presidential campaign tapped Salesforce for many functions central to its 2012 operations. With the Salesforce Service Cloud, Salesforce Chatter and Salesforce Platform, President Barack Obama's successful campaign powered its constituent correspondence, contact center, battleground state budget management and surrogate event management functions. Hundreds of campaign workers and volunteers took advantage of the flexibility and massive scalability of salesforce.com's cloud computing platform to manage and respond to 5.7 million voter inquiries and 1.5 million voter contact records over a span of 13 months, including an enormous Election Day spike of 80,000 inquiries in a single day.

(Logo:  http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

Comments on the News:

  • "Key to the campaign's success was a technology platform that allowed us to engage with constituents and make data-driven decisions in real time," said Michael Slaby, chief information and innovation officer, Obama for America. "In addition, Salesforce massively scaled to meet our real-time engagement and decision-making needs."
  • "The Obama campaign represented as talented a group of technology innovators working together that has ever been assembled," said Vivek Kundra, executive vice president, emerging markets, salesforce.com. "We're honored they chose salesforce.com's social and mobile cloud technologies to deliver so many different solutions that were central to the first campaign built for the social era."

Salesforce Massively Scales and Helps the Obama Campaign Win

The Obama team needed to rapidly deploy a solution that would massively scale without purchasing or maintaining costly software, hardware or infrastructure. Speed, scale and cost were key factors in its decision to choose the enterprise cloud leader, salesforce.com. Salesforce.com's social, mobile and cloud technologies powered these mission-critical functions of the President's winning campaign:

  • Constituent Correspondence: The campaign turned to the Service Cloud to manage 5.7 million voter inquiries over a period of just 13 months, averaging more than 14,000 inquiries per day and peaking at 80,000 inquiries in a single day on Election Day.
    • The campaign deployed the Service Cloud to manage millions of incoming pieces of correspondence via email and the Web that were then classified, tagged and organized according to the interests, needs, or requests of the correspondents, who contacted the campaign about polling locations, the President's policy positions, donations, and hundreds of other topics.
    • Hundreds of volunteers were given access to the app via the Salesforce Platform's field-level security, where they reviewed each inquiry and tagged those requiring resolution.
    • Stories about how the President's policies had personally affected constituents were submitted into Salesforce. Automated workflow allowed staff to nominate promising stories for further promotion. One story submitted online was highlighted in President Obama's speech at the Democratic National Convention.
  • Contact Center: The Obama campaign selected the Service Cloud to power its contact center because it needed to move with tremendous speed, getting hundreds of volunteers instantly ramped up as the campaign's primary contact center agents. Volunteers from around the country logged into the Service Cloud and, using VoIP technology, became instant contact center agents able to respond to millions of voters from across the country. Deploying the Service Cloud's visual workflow and call scripting features, the Obama campaign enabled its volunteers to resolve inquiries quickly.
  • State Campaigns Budget Management: Distributing scarce resources among the 50 states is critical in any campaign. A custom app built on the Salesforce Platform tracked "committed" and "actual" budget data from the states in real time, allowing state directors to maximize resources coming from the campaign and powering dashboards at campaign headquarters that allowed the finance team to make more strategic spending decisions. All of the collaboration in this app was powered by Salesforce Chatter, the #1 enterprise social network and the standard for how businesses and organizations collaborate. Chatter's social networking features such as profiles, real-time feeds and trending topics combined with the information and processes in Salesforce helped the Obama campaign collaborate around information in the budgeting app and make vital decisions more quickly.
  • Surrogate Engagement and Event Management: Among the more difficult tasks for a presidential campaign is managing speaking requests and tracking appearances of thousands of individuals who serve as official campaign surrogates. More than 4,000 individuals requested to speak on behalf of the President's campaign during the 2012 election and the list included everyone from grassroots Democratic Party activists to some of America's most well-known celebrities from business, entertainment and politics. To successfully manage this daunting task, the Obama campaign developed another custom app on the Salesforce Platform. Using custom objects, the campaign designed an app that managed the vetting process for thousands of potential surrogates and tracked their appearances and created itineraries for more than 7,000 events across the country.

Businesses and Government Agencies Trust Salesforce to Build Their Social Front Office

More than 100,000 companies and government agencies including Burberry, GE Capital and the Texas Department of Information Resources have successfully deployed Salesforce technologies to connect with their customers, constituents, partners and employees in entirely new ways. This success extends to the public sector, where leading innovators across the U.S. federal government, as well as state and local governments in more than 90 percent of states, are using salesforce.com to transform government for the social era.

A worldwide social revolution is taking place today. There are more than 4.5 billion social network users across the globe, and they are having more than 150 million conversations every day on Facebook, Twitter, LinkedIn and more. But the social revolution is no longer just a consumer movement, it is creating a customer revolution for every business and government agnecy. Salesforce.com's transformational cloud, social and mobile technologies are enabling businesses and government agencies to build their complete social front office. With six product lines -- Sales Cloud, Service Cloud, Marketing Cloud, Salesforce Chatter, Work.com, and the Salesforce Platform -- salesforce.com customers have the tools to unlock greater levels of productivity and growth between themselves and their customers and constituents.

Follow@Salesforce on Twitter and Suggested Tweet:

If you'd like to tweet about the Obama campaign's winning success with Salesforce, here is a suggested tweet to send to your followers:

Additional Resources:

About Salesforce.com

Founded in 1999, salesforce.com is the enterprisecloud computing leader. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visithttp://salesforce.com, or call 1-800-NO-SOFTWARE.

SOURCE salesforce.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...