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Agile Computing Authors: Liz McMillan, Sanjay Zalavadia, Xenia von Wedel, Pat Romanski, Elizabeth White

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QR Code Becoming the New Youth Identity With WeChat

GURGAON, India, December 10, 2012 /PRNewswire/ --

WeChat, one of the leading mobile communication apps, now allows users to create their own QR code identity and share the same with friends via WeChat, Facebook and email. Sharing mobile numbers, user names and email ids to connect are now things of the past. Every WeChat user can now have a unique, personalised QR code identity. WeChat users can generate their unique QR code identity from their WeChat account on their Android, iPhone, and Windows handsets. Recently, WeChat has been promoting users to generate their QR codes and share with friends to connect with each other in a new, fun manner.

     (Photo: http://photos.prnewswire.com/prnh/20121210/582433)

As per the latest QR code promotion contest, WeChat users in India are encouraged to post their own WeChat QR code on facebook and scan their friends' QR code to connect with them. Users adding the maximum number of friends using their QR code scanned, stand to win iPhone5, iPad3, Google Nexus 7 along with many other exciting gift vouchers. WeChat has witnessed a great response to the contest and already more than 10000 users have shared their QR codes on their respective Facebook walls.

WeChat users are going one step ahead, by making their own QR code as their facebook profile pic. This new way to connect is fun and hassle-free without any need to exchange pins, numbers, ids or run exhaustive search - all you need to do is, scan the QR code, make connections and win.

Mr. Dennis Hau, Head of International Product Center, Tencent International Business Group, said, "At WeChat, we believe in offering our users innovative and fun ways to connect with the world. The concept of personal customised QR codes has found huge popularity globally. QR codes provide a unique identity to users along with a non intrusive form of connecting in the social media space. WeChat has become very popular in India within a short span of time and we will continue to offer new, exciting ways of engagement to our users."

Keeping a step ahead of the industry developments, WeChat, the No. 1 social messaging app, has marked itself as one of the flag bearers in revolutionising the digital space with the use of distinctive personalised QR codes. The customised personal QR code generated for every WeChat user provides a unique innovative identity to the users along with an opportunity for brands to reach out to their customers. Globally, well-known brands like Starbucks, Nike and McDonald's have been aggressively using WeChat QR codes to reach out to their target audience and offer specific discounts and privileges.

About WeChat:

WeChat is now one of the leading communication apps in India. Interestingly while WeChat has already been a No.1 app in 16 other countries, in India it achieved the top slot within three months of its launch. After announcing its popularity with a strong user base of 100 million in March 2012, WeChat has recently reached a new milestone of 200 million registered accounts globally, within a short span of six months. Also, notable is the fact that WeChat has been generating over 700 million location-based activities along with other Tencent mobile products on an average each day.

The app sets itself apart with its unique smartphone offerings like free voice message and free video call features. It also enables excellent group chat with free voice message, animated emoticons, customisable backgrounds, and mini games like Rock-Paper-Scissors. The app also encourages creative expression by allowing users to apply artistic filters to their photos, create a personal photo journal, and share photos with friends. WeChat allows users to seamlessly connect with their social circles from phone contacts and Facebook. People can also use location-based social (LBS) features to discover other members of the WeChat community like 'Shake'and 'Look Around'.

Download link: http://www.wechatapp.com

Contest link: http://www.facebook.com/wechatindia

About Tencent:

Founded in November, 1998, post establishing itself as China's largest and most used Internet service portal, Tencent is now the largest internet company in the whole of Asia Pacific region and the third largest in the world. Tencent is heralding entrance in the Indian market with the launch of its flagship product - WeChat. At the cusp of attaining a user base of almost 800 million active user accounts, Tencent has maintained steady growth under its user-oriented operating strategies, ever since its establishment. Total revenues of the company for the year 2011 stood at USD 4,522.5 million.

Primary Media Contact: Nilay Arora, [email protected], 91-124-6749000

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