Welcome!

Agile Computing Authors: Yeshim Deniz, Rishi Bhargava, Elizabeth White, Ben Uher, Liz McMillan

News Feed Item

Sony Movie Channel Launches Multi-Platform Digital Campaign Enriching The Movie Fans' Viewing Experience For Its Network Debut Of Box-Office Favorite JULIE & JULIA Starring Meryl Streep

Campaign Includes The Julie & Julia Facebook App—a Multi-Media Interactive Online Guide Filled with Fun Movie Trivia, Cast Information and Julia Child Inspired Recipes From BakeSpace.com Members

CULVER CITY, Calif., Dec. 7, 2012 /PRNewswire/ -- Sony Movie Channel (SMC) announced today the launch of a multi-faceted digital campaign to further enhance the viewing and social experience for fans of the blockbuster 2009 film JULIE & JULIA. The multi-platform campaign includes THE JULIE & JULIA APP, a comprehensive application now available to Facebook users through December 31. The immersive app, featuring multimedia content such as an interactive recipe guide and movie trivia, has been set up as a stand-alone tab on SMC's Facebook page at Facebook.com/SonyMovieChannel.

(Logo: http://photos.prnewswire.com/prnh/20120322/LA74713LOGO)

The tablet-friendly JULIE & JULIA APP allows for easy swiping through menu selections, which feature cast information, production stills, and an in-depth recipe section where aspiring chefs are asked "What Do You Feel Like Making Tonight?" The recipe section is powered by BakeSpace.com, whose members contributed appetizer, side dish, soups/salad, main course and dessert recipes for the app. BakeSpace is a grassroots online community and cookbook app publishing platform for people who love to cook, swap recipes and share their passion for all things food-related.

"A top priority for us at Sony Movie Channel is to provide the best movie experience for our fans. With so many wonderful social tools now available, we're able to involve our audience with our programming on a deeper level, by providing interactive opportunities like our JULIE & JULIA Facebook app," said Superna Kalle, general manager of Sony Movie Channel and Cine Sony Television.

To further connect with passionate film enthusiasts, SMC is offering a limited edition JULIE & JULIA sticker to all fans that check-in to the channel on GetGlue.com. The sticker will be available from December 5 until December 31.

This campaign was created to promote the network's debut of JULIE & JULIA on Friday, December 7. The film is airing back-to-back that night at 8:00 PM E/5:00 PM P and 10:30 PM E/7:30 PM P. It will also air Tuesday, December 18 at 10:00 PM E/7:00 PM P as part of a tribute to the film's director, producer and writer, the acclaimed Nora Ephron. JULIE & JULIA was Ephron's final film before passing in June 2012. Viewers can watch JULIE & JULIA again on December 23 at 10:00 PM E/7:00 PM P and December 24 at 9:30 AM E/6:30 AM P.

Ephron, who admits to being obsessed with food, was able to feature her passion in this film, recreating some of Julia Child's most famous entrees from her iconic cookbook, Mastering the Art of French Cooking. The book plays a key role in the plot, as food blogger Julie Powell (Amy Adams) attempts to cook each of Child's (Meryl Streep) recipes, while chronicling her progress over the course of a year. Preceding JULIE & JULIA, SMC will broadcast THIS IS MY LIFE, Ephron's directorial debut from 1992.

SMC prides itself in providing the most engaging and entertaining viewing experience for the Hollywood film fan. The network's visionary tagline, Films with Benefits, encompasses all representative parts of the network. These Benefits include a commitment to delivering digital content innovatively and on preferred viewing platforms. THE JULIE & JULIA APP is the latest in a continued stream of digital offerings from SMC. The network plans to deliver similar content on a regular basis.

About Sony Movie Channel
Sony Movie Channel is the first U.S. multi-platform television network from Sony Pictures Television created specifically for the Hollywood movie fan. Offering uncut and theatrical releases in stunning high definition, Sony Movie Channel showcases titles from Sony Pictures' vast library including award-winning features, cult favorites, family comedies and gripping dramas. Programming is selected from more than 3,500 Sony Pictures films, which collectively have received 184 Academy Awards including 12 for Best Picture. Sony Movie Channel is available on DISH Network, DIRECTV and AT&T U-Verse TV on linear as well as on authenticated VOD and online platforms. For more information, visit SonyMovieChannel.com, Facebook and/or Twitter @SonyMovieCh.

 

 

SOURCE Sony Movie Channel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...