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Famous Footwear Launches Voices of Victory Campaign Aimed at Setting Guinness World Record

Holiday Greeting Campaign Seeks to Raise Money for March of Dimes

ST. LOUIS, Dec. 7, 2012 /PRNewswire/ -- Famous Footwear, a division of Brown Shoe Company (NYSE:BWS) is spreading holiday cheer with their latest campaign, Voices of Victory. The Facebook app is live at Facebook.com/FamousFootwear and will give Facebook fans the opportunity to customize a free singing holiday greeting card to share with friends and family. Participants will also help Famous Footwear attempt to reach its goal of breaking the Guinness World Record for Most Contributions to a Greeting Card. If the record is broken, Famous Footwear will donate $10,000 to the March of Dimes.

"Famous Footwear's Voices of Victory campaign gives families and communities a fun, easy way to come together during the season of giving," said Will Smith, senior vice president of retail marketing for Famous Footwear. "Facebook is a favorite way to stay in touch during this busy time of year, and the campaign lets participants spread the holiday spirit and a little bit of style while hopefully scoring a $10,000 victory for a great organization, the March of Dimes." 

To send your singing holiday greeting card, visit Facebook.com/FamousFootwear and click on the Voices of Victory tab. Here is how it works:

  • Like Famous Footwear's Facebook page
  • Click on the Voices of Victory tab
  • Customize and style characters, including wardrobe and Famous Footwear shoes for their singing debut
  • Choose a festive song and scene
  • Share with friends and family

For joining in on the fun, participants will also receive a coupon and the chance to win a $100 gift card that will be given away each week of the campaign, through January 1, 2013. Winners can redeem their prizes on Famous Footwear's selection of famous brands and the latest styles at the best prices. Score victories big and small this holiday season.

Visit Facebook.com/FamousFootwear for more details.

About Brown Shoe Company
Brown Shoe Company is a $2.6 billion, global, footwear company that puts consumers and their needs first, by targeting the strategic Family, Healthy Living and Contemporary Fashion platforms.  We have more than 130 years of experience, passion and product innovation, and when it comes to Family, Famous Footwear is the leading, branded footwear retailer.  We're an authority in casual and fitness footwear, and each year, more than 110 million consumers visit our 1,100 stores and Famous.com for nationally recognized brands and the latest styles at a value. Visit brownshoe.com to learn more about us. Brown Shoe Company: feel good and live better... feet first!

Contacts:
Wendy Segal, Nunez PR Group
972.388.5520
Wendy@NunezPRGroup.com

SOURCE Famous Footwear

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