ANAHEIM, CA -- (Marketwire) -- 12/07/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV), announced today that its popular LiveWire Energy™ chews are now available at 50 select Albertson's stores throughout southern California and Nevada. The major grocery chain is featuring LiveWire Energy™ chews in specially designed product towers located at checkout stands, a premium high-traffic location for retail sales.

LiveWire Ergogenics, Inc. recently announced a major new marketing initiative in response to the continued rapid expansion of the company's distribution and retail channels. The initial rollout of LiveWire Energy™ chews at Albertson's supports these new marketing initiatives.

Albertson's is a wholly owned subsidiary of SuperValu Inc. of Eden Prairie, Minnesota, one of America's largest grocery retailers. SuperValu is also a major distributer of products to thousands of independent grocers. SuperValu's banners include ACME, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw's, Shop 'n Save, Shoppers Food and Pharmacy, Star Markets, and Save-a-Lot.

LiveWire Energy chews are portable and pocket-sized. They provide an alternative to energy drinks or shots, offering consumers with an action-packed lifestyle a quick, premium flavored energy boost anywhere, anytime. The chews are made from a proprietary blend of B vitamins and advanced caffeine that is low in sugar, calories and carbohydrates. Eating one LiveWire provides a similar boost as a large cup of coffee. LiveWire Energy chews are not gum but they have a compactness similar to gum that allows anyone on the run to take it with them for a quickly available boost in energy.

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.