|By PR Newswire||
|December 7, 2012 06:02 AM EST||
LONDRES, December 7, 2012 /PRNewswire/ --
Playtech, el principal diseñador, desarrollador y licenciador internacional de software para la industria del juego online, móvil, de televisión y sobre el terreno, se enorgullece al anunciar que Gala Coral Group ha relanzado su prestigiosa apuesta web deportiva Coral.co.uk en la plataforma de Playtech.
Tras el acuerdo del año pasado de emplear Playtech como proveedor de plataforma exclusiva, Gala Coral pasó sus dos marcas más importantes, Gala Casino y Gala Bingo, al software de la compañía, y recientemente ha concluido la migración con Coral. La nueva página web lanzada incluye todos los productos de Playtech, como casino, bingo y póquer, y usa GTS para agregar el contenido de terceras partes. La filial de Playtech, Mobenga, el principal apostador de apuestas deportivas móviles de la industria, está desplegando la oferta móvil.
Gala Coral también usa las IMS de Playtech como sistema de gestión central único, además del Portal para controlar la interfaz de usuario y comunicación con los jugadores en tiempo real. Como resultado, Gala Coral es capaz de modificar y personalizar el contenido y ofertas de bonus según las preferencias de los jugadores en torno a la gama completa de productos. Los jugadores disfrutan de una solución de cartera única haciendo que sea más sencillo para Gala Coral maximizar las oportunidades de venta cruzada entre los productos y canales.
Shay Segev, responsable de operaciones de Playtech, explicó: "Es un gran placer haber terminado nuestro esfuerzo con éxito dedicado al apoyo de Gala Coral Group en todos los verticales de productos y en todos los canales. Sus marcas diferenciadas fortalecen nuestra posición como principal proveedor de software en la industria, y esta asociación ha sido una indicación destacada del creciente deseo empresarial para centralizar sus productos, servicios y operaciones por medio de una plataforma que aumente la lealtad de la marca. El Portal e IMS de Playtech, junto a nuestros destacados productos revolucionarios, proporcionan la funcionalidad única indispensable para los operadores que buscan una compra de una sola parada. Confío en que Coral mejorará las sinergias entre la IMS como sistema de gestión central, Videobet como proveedor de tecnología para las máquinas de juego basadas en tierra y Geneity como plataforma de apuestas deportivas en las tiendas de apuestas de Coral".
Carl Leaver, consejero delegado de Gala Coral Group, comentó: "Estamos muy contentos de haber completado nuestra migración a la plataforma y productos de Playtech. Disponer de una sola cartera nos permitirá ser más efectivos en el crecimiento de la lealtad de nuestros clientes y en el aumento de la venta cruzada. De forma adicional, con esta tecnología moderna y flexible, podremos ser capaces de seguir desarrollando nuestra oferta en línea con las necesidades de los clientes de una forma dinámica y de coste bajo".
Acerca de Playtech
Playtech desarrolla plataformas de software unificadas y contenido para la industria del juego online y sobre el campo, y juntas proporcionan una gama de servicios auxiliares, como marketing, hospedaje y servicios CRM.
La capacidad de plataforma cruzada y totalmente integrada del sistema permite a los jugadores acceder a los terminales de juego online, de emisión, móviles y de servidor, mediante una sola cuenta.
Los nuevos licenciatarios incluyen operadores online que actualizan o diversifican su oferta, grupos de casino sobre el terreno, compañías gubernamentales como loterías, y nuevos participantes que hacen su estreno en el juego online, particularmente en los mercados recientemente regulados.
Fundada en 1999, Playtech tiene unos 2.000 empleados localizados en centros de desarrollo en cinco países. Sus principales aplicaciones de juego incluyen casino, póquer, bingo, apuestas deportivas, juegos en vivo, móviles y sociales, y juegos no oficiales y de azar.
Mor Weizer, consejero delegado
David Mathewson, CFP
c/o Pelham Bell Pottinger
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