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Publicis Groupe annonce deux acquisitions en Inde

PARIS, December 7, 2012 /PRNewswire/ --

  • iStrat, l'une des principales agences numeriques integrees
  • MarketGate, agence cle de Mumbai, specialisee en marketing et strategie de marque

Publicis Groupe [Euronext Paris: FR0000130577] annonce aujourd'hui deux acquisitions distinctes en Inde : iStrat, l'une des agences numériques intégrées les plus réputées en Inde ainsi que MarketGate, agence conseil en stratégie et marketing basée à Mumbai. Ces acquisitions marquent une nouvelle avancée de Publicis Groupe en ligne avec sa stratégie : doubler de taille en Inde d'ici 2015, et simultanément  augmenter considérablement ses revenus provenant du numérique et des marchés à forte croissance dans le monde.

Fondée en 2003, iStrat offre toutes les solutions de marketing numérique. L'agence travaille avec des clients prestigieux comme la Confédération indienne de l'industrie, Alpha G:Corp (immobilier), Dupont (accessoires de luxe), Hero Corp (motos), Hindware (appareils ménagers et sanitaires), Maruti Suzuki, NASSCOM, l'association des vendeurs de logiciels et Nestlé.  

Basée à Delhi, l'agence emploie 50 personnes et offre toute la gamme de services de communication numérique, dont le e-commerce, le référencement en ligne, les médias sociaux et les formats « rich media ».

Pour sa part, MarketGate, créée en 2005, offre des services de premier ordre permettant d'accompagner la croissance des entreprises, leur stratégie marketing et la valorisation de leurs marques.

Les sept consultants de MarketGate visent à rajeunir les marques et développer leur croissance en déployant des « process » marketing dans l'ensemble des organisations de leurs clients. Elle compte parmi ses clients Colgate, Dabur (alimentation, soins du corps), General Motors, GlaxoSmithKline, Godrej (soins du corps), HSBC, ICICI (services financiers / bancaires), Madura Garments (mode), Mahindra & Mahindra (automobile), MTR (alimentation), Radio Mirchi et Viacom.

Dans le cadre de cette transaction, Publicis Groupe acquiert également MarketGate Dimensions, filiale qui propose des solutions basées sur l'analyse et les études aux problèmes d'entreprise, de marketing et de marque. MarketGate Dimensions dispose de bureaux à Mumbai, Delhi et Bangalore et travaille pour des clients comme Glenmark (soins du corps), Kellogg's, Maruti Suzuki, The Walt Disney Company et Viacom 18.

iStrat renommée « Publicis iStrat », sera rattachée à Publicis Modem, le réseau numérique mondial de Publicis Worldwide. Ses fondateurs, Navneet Sing Sahni (CEO) et Sonya Sahni (Directrice Marketing), continueront à diriger l'agence.

MarketGate conservera son nom actuel et sera rattachée à Publicis Worldwide tout en continuant à être dirigée par les fondateurs Shripad Nadkarni (CEO) et Sharda Agarwal (Directeur Exécutif). La direction des deux agences reportera à Nakul Chopra, CEO Asie du Sud pour Publicis Worldwide.

« Nous avons récemment procédé à des acquisitions audacieuses en Inde et nous allons continuer dans ce sens » déclare Jean-Yves Naouri, COO de Publicis Groupe et Président exécutif de Publicis Worldwide, lors d'une conférence de presse qui s'est tenue aujourd'hui à Mumbai. « L'un des grands axes de notre stratégie consiste à développer nos ressources numériques, et l'acquisition d'iStrat aujourd'hui, sur le très prometteur marché indien, est une étape essentielle pour atteindre nos objectifs de croissance. Par ailleurs, MarketGate est une société stratégique en plein développement, avec des compétences solides, un portefeuille diversifié de clients et une connaissance profonde du marché indien et des consommateurs des différents états.»

« Nous sommes très heureux de rejoindre le réseau Publicis Worldwide, et nous nous réjouissons de pouvoir profiter à la fois de ses vastes ressources et de ses bonnes pratiques mondiales » ajoutent les co-fondateurs d'iStrat Navneet Sing Sahni et Sonya Sahni. « La transaction d'aujourd'hui apportera à nos clients et à nos équipes plus de possibilités et plus de diversification. Notre expérience du numérique en Inde et l'énorme savoir-faire de Publicis dans la construction des marques, permettent d'offrir infiniment plus à nos clients actuels et futurs. »

« C'est une formidable étape pour nous tous chez MarketGate » ajoutent Shripad Nadkarni et Sharda Agarwal. « Jumeler le savoir-faire de renommée mondiale de Publicis Groupe à notre grande expérience du marketing et du conseil dans tous les secteurs en Inde nous donne une grande force de frappe. Nous faisons le maximum pour nos clients et nous savons qu'ils profiteront de cette nouvelle donne. »

L'Inde est le 16ème marché publicitaire mondial.  Malgré un ralentissement en 2012, sa croissance économique reste supérieure à 5 %. Dans les prévisions récemment publiées par ZenithOptimedia (décembre 2012), les investissements publicitaires en Inde augmenteraient de 7,7% (en prix courant) en 2013.

Publicis Groupe compte plus de 2 500 collaborateurs en Inde, à travers les réseaux BBH, Digitas, Leo Burnett, MSLGROUP, Publicis Healthcare Consulting Group, Publicis Worldwide, Saatchi & Saatchi, Starcom MediaVest Group et ZenithOptimedia. Le Groupe y a nettement renforcé sa présence, notamment avec les acquisitions récentes de Resultrix (août 2012) et Indigo Consulting (avril 2012). L'Inde représente le 13ème marché pour Publicis Groupe, en termes de revenu.

A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l'achat d'espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

Contacts

Publicis Groupe
Communication corporate
Peggy Nahmany
+33-(0)1-44-43-72-83

Relations investisseurs
Martine Hue
+33-(0)1-44-43-65-00

Stéphanie Atellian
+33-(0)1-44-43-74-44

iStrat
Communications
Navneet Sahney
+91-11-25572445

MarketGate
Communications
Shripad Nadkarni
+91-22-24926635

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