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DeNA Ushers in Next Revolution of Core Mobile Games with First-person Shooter The Drowning™

DeNA Co., Ltd. (TSE: 2432) today announced the development of The Drowning, a high-intensity, console-quality, first-person-shooter (FPS) game custom built for mobile devices. The Drowning is the first game developed by Scattered Entertainment, a DeNA studio in Stockholm, Sweden. Set in an immersive 3D world and featuring a grim, suspenseful storyline, The Drowning is a free-to-play game that will be published on iOS devices in early 2013.

“We’ve been at the forefront of innovation in free-to-play mobile games since the beginning, and we’re changing the definition of the space once again with The Drowning,” said Clive Downie, CEO at DeNA’s U.S. subsidiary ngmoco, LLC. “We can’t wait to give players a quality, hardcore FPS experience for their mobile devices.”

Under the leadership of industry veteran and free-to-play visionary Ben Cousins, The Drowning is a revolutionary first-person shooter game, experienced through the eyes of one of the few survivors of a mysterious global catastrophe. Fighting for survival in a world where unexplained oil spills have transformed millions into soulless creatures, players craft and upgrade a powerful and unique arsenal of weapons as they work together and alone to explore, survive and dominate.

“Scattered Entertainment’s vision is to bring the type of deep, high-quality and immersive games normally only experienced on PC and consoles, to the convenient, powerful modern mobile device,” said Ben Cousins, general manager of Scattered Entertainment and head of DeNA’s European studio operations. “The Drowning combines the play-patterns and touch-screen specific control systems expected of tablet and smartphone games with unmatched console-quality graphics, innovative skill-based gameplay and a rich, expansive fictional world.”

To pre-register for The Drowning and be alerted via email as soon as the game is available for free download, please visit: www.thedrowning.com.

To receive the latest updates and news on The Drowning, please “Like” the game on Facebook at: www.facebook.com/survivethedrowning

The Drowning trailer is available here: http://moba.ge/drowningtrailer

Screenshots for The Drowning are available to download here: https://www.yousendit.com/download/WUJhQk16RndlcExFdzhUQw

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social game platform, social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social game platform Mobage, which offers first-, second- and third-party games on multiple regional user networks across nations. The original Mobage network in Japan currently serves over 45 million registered users with nearly 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 2,000 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.jp/intl.

Scattered Entertainment is a registered trademark or trademark of DeNA Sweden AB in the EU and/or other jurisdictions. The Drowning is a registered trademark of ngmoco, LLC in the United States and/or other jurisdictions. Apple, and App Store are trademarks of Apple Inc. All other marks and names are trademarks of their respective companies.

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