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Questus Releases The Naked Brand Documentary

Questus, the advertising agency that iMedia named 2012’s Small Agency of the Year and 2011's Agency of the Year, has released its documentary film, The Naked Brand. The film is being released today through leading digital entertainment curator Film Buff to iTunes, Amazon Instant, CinemaNow, Vudu and YouTube.

“The Naked Brand is about the advertising revolution,” said Jeff Rosenblum, Questus co-founder and CEO. “It tells the story of how changes in the advertising industry can help corporations save the planet, one small step at a time.”

“Corporations have incredible influence on the world we live, work and play in,” Rosenblum says. “But advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Smart brands realize that looking great isn’t enough. You have to be great.”

Rosenblum and his crew spent more than a year researching, writing, directing, and producing the film. His thesis? In today’s age of technology and transparency, advertising is no longer sufficient for creating a breakthrough brand. Instead, corporations must focus on behavior more than messages.

The Naked Brand makes the argument that companies can profit by being more environmentally aware, more conscious of employees and consumers, and generally better. It features prominent personalities such as Kevin Plank of Under Armour, Tony Hsieh of Zappos, Yvon Chouinard of Patagonia, Keith Weed of Unilever, Alex Bogusky of Common, NBA superstar Shaquille O’Neal, Dara O’Rourke of GoodGuide, B. Bonin Bough of Pepsi and Time humor columnist Joel Stein.

Companies participating in the film are emblematic and passionate on the movement it depicts. As Unilever Chief Marketing Officer Keith Weed said in the film, “In the digital world, a brand is judged by what it says but more importantly by what it does. Advertising can introduce a brand to new consumers but ultimately a brand is judged by how it acts.”

In the year leading up to the release, the producers screened the film in nearly a dozen cities, including San Francisco, New York City, Toronto, London and Las Vegas. Among other accolades, The Naked Brand was awarded “Best Documentary” at the Social Media Film Festival in 2012.

About Questus

Questus is a revolutionary advertising agency that believes that interruptive ad messages are no longer sufficient for building a world-class brand. Questus instead pushes its clients to focus more creating immersive experiences. This approach has helped the company win iMedia's prestigious Agency of the Year and Small Agency of the Year awards and to continue to create groundbreaking results for clients including General Mills, Capital One, Suzuki, Universal and The NFL. Questus has offices in San Francisco, New York and Brea.

About FilmBuff

Founded in 2007, New York-based FilmBuff is the leading distributor of incomparable digital entertainment. The Company draws upon its deep relationships within the film industry to curate content that consistently informs, entertains and inspires. FilmBuff designs innovative digital strategies to supply content to all on-demand outlets. Serving as a bridge between filmmakers and audiences, FilmBuff actively engages in conversations with fellow entertainment lovers through its exclusive access, original content and unique voice. Find FilmBuff content on all cable, satellite and telco services, game consoles, online retailers, wireless platforms and hardware manufacturers worldwide. Connect with FilmBuff at www.FilmBuff.com and @filmbuff.

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