Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Andy Thurai

News Feed Item

Mediasmith Names Griselda Fernandez Vice President, Media Director

Largest Independent Digital Media Agency in the U.S. Promotes Media Director

SAN FRANCISCO, Dec. 5, 2012 /PRNewswire/ -- Mediasmith, the leading independent digital media agency., announced today the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.

Fernandez joined Mediasmith one and a half years ago as a Media Director. During her tenure, she has excelled in managing multiple media teams, adding new and more powerful programs to client efforts, and leading collaborations with creative agencies. Her work was instrumental in securing Mediasmith's eMusic business, when she presented new and valuable solutions to eMusic during the late 2011 review.

"Upon joining the team, Griselda immediately made her mark on our media product and agency culture," said Mediasmith President, John Cate. "Her outstanding knowledge of media and marketing, combined with her enthusiasm and creativity, are a powerful mix." 

Given her accomplished background in integrated marketing, Fernandez will lead the way in developing creative and accountable solutions that incorporate traditional and new multimedia platforms seamlessly. 

"Griselda never stops raising the bar and this promotion is a direct reflection of her outstanding leadership both within and outside of the media team," said Mediasmith CEO and Founder, David L. Smith.

At Mediasmith, Fernandez has developed strategic solutions for brands such as Citrix Online for GoTo Meeting and other services, The National Geographic Channel, eMusic, NetApp and others.  She is an expert in delivering valuable solutions that achieve client goals, while improving the consumer's experience.

"I feel very fortunate to not only work with such a talented and passionate group of media professionals, but also be part of an innovative leadership team that is instrumental in evolving the media industry.  I am honored to expand my role at Mediasmith and continue to do great work for the agency and our clients."

Fernandez's previous media agency experience includes the largest holding companies in San Francisco, including: Universal McCann, Zenith Optimedia, DraftFCB, and OMD.

About Mediasmith 
Mediasmith is an independent, award-winning, digitally focused media agency with expertise in media strategy, planning, execution, metrics and technology. Mediasmith services clients directly or in partnership with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile. Founded in 1989 by David L. Smith and Karen T. McFee, the agency has received multiple awards for pioneering digital media campaigns and is known for working with major industry associations to set standards and best practices.  For more information, visit www.mediasmith.com.  

SOURCE Mediasmith

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.