Welcome!

Agile Computing Authors: Nate Vickery, Liz McMillan, Elizabeth White, Pat Romanski, Jeev Trika

News Feed Item

Publicis Groupe and IBM Outline Aggressive Plan to Pursue Global Commerce Market Opportunity

Commerce Client Work Grows by 100% in 2012

PARIS, December 5, 2012 /PRNewswire/ --

Publicis Groupe [EURONEXT Paris: FR0000130577] and IBM today outlined an aggressive global go-to-market plan to pursue the multi-billion global market opportunity for business-to-business and business-to-consumer eCommerce.

Working together, the companies are uniquely positioned to drive the future of eCommerce by redefining the role of the transaction in the brand experience. The partnership combines Publicis Groupe's deep experience in consumer insights, technology and building a broad eCommerce ecosystem around transactions with IBM's technology, expertise and business process innovation to serve the needs of today's Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) who want to align their organizations and purchase decisions around integrated content and commerce.

Publicis Groupe's Rosetta unit plans a global expansion to capture a larger share of the growing demand for Commerce-related technology and services.  Commerce-related revenues Rosetta has derived from the 10+ year IBM/Rosetta relationship have grown 100% in 2012 alone and are expected to triple over the next three years.

The go-to-market partnership enables Publicis Groupe to immediately capitalize on an urgent need in the marketplace for a new type of agency partner - a highly specialized commerce agency - that is able to connect CMOs and CIOs of today's global brands, facilitated by technology to build and optimize the commerce and content ecosystem. The partnership serves a rapidly expanding, global client list that includes: Aldo (footware retail/Canada), Cencosud (grocery retail/Chile), Dorel (consumer Products/US), Follett (educational services/US), Genco (distribution/US), hhgregg (electronics retail/US), Holt-Renfrew (luxury retail/Canada), Luxottica (eyeware retail/Italy), Newell-Rubbermaid (consumer products/US), Sigma Pharma (healthcare/Australia) and T-Mobile (telecommunications/US).

Over the next three years, Publicis Groupe plans to establish four global Commerce hubs, beginning with an expansion of its current U.S. hub on the West Coast, and then launch new centers in Western Europe, China and Latin America. Each hub will consist of a team of professionals skilled in the IBM Smarter Commerce offering portfolio. The Publicis Rosetta team will work in concert with a local IBM team and local agency professionals to deliver software and services with IBM Smarter Commerce related offerings for clients.

Publicis Groupe breaks down the nearly $600MM global market opportunity by 2015 as: approximately $390MM in North America; $130MM in Western Europe (France, UK and Germany); $30MM in China; and $30MM Latin America (primarily Chile and Brazil).

As part of the expanded focus on the global market, Publicis Groupe will continue to deliver commerce solutions for leading brands at a consistent and global scale while integrating the following critical components: a full life-cycle strategy powered by customer-centric market intelligence; world-class multi-channel customer experience and creative; and enterprise-level tech strategy, execution and servicing; and continuous product-based innovation.

IBM's Smarter Commerce initiative, launched in March 2011 is an approach designed to accelerate key business processes covering the marketing, sales, commerce, supply chain and customer service functions of business clients to help meet the needs of the increasingly demanding digital customer. The partnership will offer IBM software that supports Web analytics, digital marketing and eCommerce, including product lines such as IBM Coremetrics, Unica, DemandTec, Tealeaf, ILOG, Cognos and SPSS, among others.

Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and Executive Chairman of Publicis Worldwide said, "A key reason for Publicis Groupe's acquisition of Rosetta was to continue to build technology driven differentiation in the market. Our expanded partnership is a clear statement of our ongoing confidence in Rosetta's differentiated value proposition centered on personalization and commerce."

Rosetta President, Tom Adamski continued, "In the past, marketing was a distinct activity that led consumers through the various stages of the 'funnel,' culminating in the transaction. That's no longer the case. The transaction is now at the very center of the brand experience and the beginning of a potentially deep and long-lasting relationship between the brand and the consumer that technology has made possible for marketers to achieve at scale. Expanding our partnership with IBM, we can help clients realize the full potential."

Publicis Groupe projects the expansion will generate commerce-related revenues for Rosetta alone approaching $100MM by 2013, and expects to grow rapidly to total commerce-related revenue of over $300MM by 2015.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe

Viva la Difference !

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

http://www.rosetta.com | Twitter: @RosettaMktg | Facebook: http://www.facebook.com/rosetta

More information on Smarter Commerce can be found at: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

To join the conversation, follow hashtag #smartercommerce on Twitter

Contacts:
Publicis Groupe:
Peggy Nahmany, Corporate Communication, +33(0)1-44-43-72-83
Martine Hue, Investor Relations, +33(0)1-44-43-65-00
Stéphanie Atellian,  Investor Relations, +33(0)1-44-43-74-44

Rosetta:
Kate Clegg, Marketing, +1-216-536-1800


SOURCE Publicis Groupe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...