Welcome!

Agile Computing Authors: Jim Malone, Liz McMillan, JT Ripton, Elizabeth White, Sematext Blog

News Feed Item

Publicis Groupe and IBM Outline Aggressive Plan to Pursue Global Commerce Market Opportunity

Commerce Client Work Grows by 100% in 2012

PARIS, December 5, 2012 /PRNewswire/ --

Publicis Groupe [EURONEXT Paris: FR0000130577] and IBM today outlined an aggressive global go-to-market plan to pursue the multi-billion global market opportunity for business-to-business and business-to-consumer eCommerce.

Working together, the companies are uniquely positioned to drive the future of eCommerce by redefining the role of the transaction in the brand experience. The partnership combines Publicis Groupe's deep experience in consumer insights, technology and building a broad eCommerce ecosystem around transactions with IBM's technology, expertise and business process innovation to serve the needs of today's Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) who want to align their organizations and purchase decisions around integrated content and commerce.

Publicis Groupe's Rosetta unit plans a global expansion to capture a larger share of the growing demand for Commerce-related technology and services.  Commerce-related revenues Rosetta has derived from the 10+ year IBM/Rosetta relationship have grown 100% in 2012 alone and are expected to triple over the next three years.

The go-to-market partnership enables Publicis Groupe to immediately capitalize on an urgent need in the marketplace for a new type of agency partner - a highly specialized commerce agency - that is able to connect CMOs and CIOs of today's global brands, facilitated by technology to build and optimize the commerce and content ecosystem. The partnership serves a rapidly expanding, global client list that includes: Aldo (footware retail/Canada), Cencosud (grocery retail/Chile), Dorel (consumer Products/US), Follett (educational services/US), Genco (distribution/US), hhgregg (electronics retail/US), Holt-Renfrew (luxury retail/Canada), Luxottica (eyeware retail/Italy), Newell-Rubbermaid (consumer products/US), Sigma Pharma (healthcare/Australia) and T-Mobile (telecommunications/US).

Over the next three years, Publicis Groupe plans to establish four global Commerce hubs, beginning with an expansion of its current U.S. hub on the West Coast, and then launch new centers in Western Europe, China and Latin America. Each hub will consist of a team of professionals skilled in the IBM Smarter Commerce offering portfolio. The Publicis Rosetta team will work in concert with a local IBM team and local agency professionals to deliver software and services with IBM Smarter Commerce related offerings for clients.

Publicis Groupe breaks down the nearly $600MM global market opportunity by 2015 as: approximately $390MM in North America; $130MM in Western Europe (France, UK and Germany); $30MM in China; and $30MM Latin America (primarily Chile and Brazil).

As part of the expanded focus on the global market, Publicis Groupe will continue to deliver commerce solutions for leading brands at a consistent and global scale while integrating the following critical components: a full life-cycle strategy powered by customer-centric market intelligence; world-class multi-channel customer experience and creative; and enterprise-level tech strategy, execution and servicing; and continuous product-based innovation.

IBM's Smarter Commerce initiative, launched in March 2011 is an approach designed to accelerate key business processes covering the marketing, sales, commerce, supply chain and customer service functions of business clients to help meet the needs of the increasingly demanding digital customer. The partnership will offer IBM software that supports Web analytics, digital marketing and eCommerce, including product lines such as IBM Coremetrics, Unica, DemandTec, Tealeaf, ILOG, Cognos and SPSS, among others.

Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and Executive Chairman of Publicis Worldwide said, "A key reason for Publicis Groupe's acquisition of Rosetta was to continue to build technology driven differentiation in the market. Our expanded partnership is a clear statement of our ongoing confidence in Rosetta's differentiated value proposition centered on personalization and commerce."

Rosetta President, Tom Adamski continued, "In the past, marketing was a distinct activity that led consumers through the various stages of the 'funnel,' culminating in the transaction. That's no longer the case. The transaction is now at the very center of the brand experience and the beginning of a potentially deep and long-lasting relationship between the brand and the consumer that technology has made possible for marketers to achieve at scale. Expanding our partnership with IBM, we can help clients realize the full potential."

Publicis Groupe projects the expansion will generate commerce-related revenues for Rosetta alone approaching $100MM by 2013, and expects to grow rapidly to total commerce-related revenue of over $300MM by 2015.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe

Viva la Difference !

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

http://www.rosetta.com | Twitter: @RosettaMktg | Facebook: http://www.facebook.com/rosetta

More information on Smarter Commerce can be found at: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

To join the conversation, follow hashtag #smartercommerce on Twitter

Contacts:
Publicis Groupe:
Peggy Nahmany, Corporate Communication, +33(0)1-44-43-72-83
Martine Hue, Investor Relations, +33(0)1-44-43-65-00
Stéphanie Atellian,  Investor Relations, +33(0)1-44-43-74-44

Rosetta:
Kate Clegg, Marketing, +1-216-536-1800


SOURCE Publicis Groupe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.