Welcome!

Web 2.0 Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jayaram Krishnaswamy, Michael Jannery

News Feed Item

Publicis Groupe et IBM renforcent et élargissent leur partenariat e-commerce visant un marché à l’échelle mondiale

PARIS, December 5, 2012 /PRNewswire/ --

- Les campagnes ecommerce connaissent 100% de croissance en 2012

Publicis Groupe [EURONEXT Paris : FR0000130577] et IBM annoncent aujourd’hui la conclusion d’un partenariat mondial ambitieux, élargi dans le domaine du e-commerce business-to-business  et business-to-consumer. Ensemble, les deux entreprises jouissent d’une position unique pour déterminer l’avenir de l’e-commerce visant à redéfinir le rôle de la transaction dans l’expérience de la marque. Cette collaboration capitalise sur les forces respectives des partenaires ainsi réunis : à la solide expérience de Publicis Groupe en matière de «  consumer insight », de technologie et de construction d’un vaste écosystème d’e-commerce autour des transactions s’ajoutent la technologie, l’expertise et la force d’innovation d’IBM. Ce partenariat répond aux besoins des directeurs marketing et communication les plus en pointe, soucieux d’aligner leurs organisations et leurs décisions d’achat sur la base d’un contenu et d’un commerce intégrés.

L’agence Rosetta de Publicis Groupe prévoit de se déployer à l’échelle mondiale, pour capter une part plus importante du marché porteur que constituent les technologies et services du « commerce ».

Depuis plus de 10 ans, son partenariat avec IBM a généré des revenus significatifs liés au commerce qui ont connu 100% de croissance sur 2012 et pourraient tripler sur les prochaines trois années.

A travers ce partenariat, Publicis Groupe pourra capitaliser dès à présent sur le besoin urgent d’un nouveau type d’agence partenaire, « agence de commerce » à même d’inscrire la transaction au cœur de l’expérience de la marque, en construisant et optimisant l’écosystème commercial. Il facilitera les échanges entre les directeurs marketing et directeurs informatique des marques mondiales grâce à des technologies permettant d’optimiser l’écosystème e-commerce et son contenu, besoin exprimé par un nombre croissant de clients internationaux dont Aldo (grande distribution / Canada), Cencosud (distribution  / Chili), Dorel (grande consommation / US), Follett (éducation / US), Genco (distribution / US), hhgregg (électronique - distribution / US), Holt-Renfrew (luxe / Canada), Luxottica (optique / Italie), Newell-Rubbermaid (grande consommation / US), Sigma Pharma (santé / Australie) et T-Mobile (télécoms / Italie).

Au cours des trois prochaines années, Publicis Groupe mettra en place quatre plateformes de commerce mondiales. L’agence commencera par agrandir son actuelle plateforme américaine, sur la côte ouest, puis lancera de nouveaux centres en Europe de l’Ouest, en Chine et en Amérique latine. Une équipe de collaborateurs experts dans la gestion du portefeuille d’IBM animera chacune de ces plates-formes. L’équipe de Publicis Groupe-Rosetta travaillera de concert avec l’équipe locale d’IBM et les collaborateurs des agences locales pour offrir à la clientèle des solutions logicielles, des services et une approche « smarter commerce ».

Le potentiel de revenus de ce marché, estimé par Publicis Groupe à 600 millions de dollars d’ici à 2015, pourrait se répartir comme suit : $390 millions en Amérique du Nord, $130 millions en Europe occidentale (France, Allemagne, Royaume-Uni), $30 millions pour la Chine et $30 millions en Amérique latine (essentiellement Brésil et Chili).

Davantage axé sur le marché mondial, Publicis Groupe proposera des solutions de commerce clairement dimensionnées à l’échelle mondiale pour des marques leader, tout en intégrant quatre facteurs critiques en termes de qualité des prestations et de clés de réussite :

  • une stratégie conçue sur un cycle de vie complet, étayée par des analyses de marché autour du comportement du consommateur 
  • une créativité et une expérience consommateur multi-canal de premier ordre 
  • une approche de la stratégie technologique, de l’exécution et du service clientèle pensée à l’échelle globale de l’entreprise
  • une constante innovation produit.

L’offre « smarter commerce » d’IBM lancée en mars 2011, vise à accélérer les principaux processus de l’entreprise en marketing, ventes, e-commerce, chaîne d’approvisionnement et service clients, afin de satisfaire les attentes de plus en plus exigeantes des consommateurs numériques « digital customer ». Le partenariat IBM et Rosetta offre le logiciel tiré de l’initiative « smarter commerce » d’IBM qui couvre l’analyse du Web, le marketing numérique, l’e-commerce et des logiciels d’IBM comme Coremetrics, Unica, DemandTec, Tealeaft, ILOG, Cognos, SPSS et bien d’autres encore.

Jean-Yves Naouri, COO de Publicis Groupe et Executive Chairman de Publicis Worldwide a déclaré : « Une des motivations premières de Publicis Groupe lors de l’acquisition de Rosetta était de poursuivre nos investissements dans la technologie et de permettre à Rosetta de se différencier continuellement sur le marché. Ce partenariat étendu avec IBM est un témoignage de notre savoir faire. Il est aussi la preuve de la confiance renouvelée dans la capacité de Rosetta à offrir des services centrés sur la personnalisation et le commerce ».

Tom Adamski, Président de Rosetta a ajouté : « Auparavant, le marketing était une activité isolée consistant à guider les consommateurs à travers une série d’étapes couronnées par la transaction. Alors qu’aujourd’hui la transaction est désormais au cœur de l’expérience de la marque et signale le début d’une relation entre marque et consommateur, relation qui pourra être profonde et durable et à laquelle le marketing a pu donner toute sa mesure grâce à la technologie. Grâce au renforcement de ce partenariat avec IBM, nous pourrons aider nos clients à optimiser leur relation avec les consommateurs ».

Publicis Groupe estime que ce développement dans le e-Commerce permettra de générer près de 100 millions de dollars de revenu pour Rosetta en 2013 et pourrait atteindre plus de 300 millions de dollars d’ici 2015.

A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l’achat d’espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com. Twitter : @PublicisGroupe. Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de Rosetta

Rosetta est une agence conseil dans l’univers du numérique conçue pour adapter le marketing au monde connecté. Notre mission : être un catalyseur de croissance, traduire la connaissance approfondie du consommateur en expériences personnelles de la marque qui le toucheront à différents moments et à différents endroits, et renforcer ainsi l’impact sur son activité digitale. Le caractère unique de nos ressources et l’utilisation que nous en faisons font de nous les leaders du marché. http://www.rosetta.com|:@RosettaMktg|Facebook:http://www.facebook.com/rosetta

Plus d’informations sur «  Smarter Commerce » :

http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Pour participer à la discussion, suivez hashtag #smartercommerce sur Twitter

Contacts

Publicis Groupe
Peggy Nahmany, Communication corporate
+33-(0)1-44-43-72-83

Martine Hue, Relations investisseurs
+33-(0)1-44-43-65-00

Stéphanie Atellian, Relations investisseurs
+33-(0)1-44-43-74-44

Rosetta
Kate Clegg, Marketing
+1-216-536-1800

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...