Welcome!

Web 2.0 Authors: Elizabeth White, Liz McMillan, Pat Romanski, Natalie Lerner, Dana Gardner

News Feed Item

Publicis Groupe et IBM renforcent et élargissent leur partenariat e-commerce visant un marché à l’échelle mondiale

PARIS, December 5, 2012 /PRNewswire/ --

- Les campagnes ecommerce connaissent 100% de croissance en 2012

Publicis Groupe [EURONEXT Paris : FR0000130577] et IBM annoncent aujourd’hui la conclusion d’un partenariat mondial ambitieux, élargi dans le domaine du e-commerce business-to-business  et business-to-consumer. Ensemble, les deux entreprises jouissent d’une position unique pour déterminer l’avenir de l’e-commerce visant à redéfinir le rôle de la transaction dans l’expérience de la marque. Cette collaboration capitalise sur les forces respectives des partenaires ainsi réunis : à la solide expérience de Publicis Groupe en matière de «  consumer insight », de technologie et de construction d’un vaste écosystème d’e-commerce autour des transactions s’ajoutent la technologie, l’expertise et la force d’innovation d’IBM. Ce partenariat répond aux besoins des directeurs marketing et communication les plus en pointe, soucieux d’aligner leurs organisations et leurs décisions d’achat sur la base d’un contenu et d’un commerce intégrés.

L’agence Rosetta de Publicis Groupe prévoit de se déployer à l’échelle mondiale, pour capter une part plus importante du marché porteur que constituent les technologies et services du « commerce ».

Depuis plus de 10 ans, son partenariat avec IBM a généré des revenus significatifs liés au commerce qui ont connu 100% de croissance sur 2012 et pourraient tripler sur les prochaines trois années.

A travers ce partenariat, Publicis Groupe pourra capitaliser dès à présent sur le besoin urgent d’un nouveau type d’agence partenaire, « agence de commerce » à même d’inscrire la transaction au cœur de l’expérience de la marque, en construisant et optimisant l’écosystème commercial. Il facilitera les échanges entre les directeurs marketing et directeurs informatique des marques mondiales grâce à des technologies permettant d’optimiser l’écosystème e-commerce et son contenu, besoin exprimé par un nombre croissant de clients internationaux dont Aldo (grande distribution / Canada), Cencosud (distribution  / Chili), Dorel (grande consommation / US), Follett (éducation / US), Genco (distribution / US), hhgregg (électronique - distribution / US), Holt-Renfrew (luxe / Canada), Luxottica (optique / Italie), Newell-Rubbermaid (grande consommation / US), Sigma Pharma (santé / Australie) et T-Mobile (télécoms / Italie).

Au cours des trois prochaines années, Publicis Groupe mettra en place quatre plateformes de commerce mondiales. L’agence commencera par agrandir son actuelle plateforme américaine, sur la côte ouest, puis lancera de nouveaux centres en Europe de l’Ouest, en Chine et en Amérique latine. Une équipe de collaborateurs experts dans la gestion du portefeuille d’IBM animera chacune de ces plates-formes. L’équipe de Publicis Groupe-Rosetta travaillera de concert avec l’équipe locale d’IBM et les collaborateurs des agences locales pour offrir à la clientèle des solutions logicielles, des services et une approche « smarter commerce ».

Le potentiel de revenus de ce marché, estimé par Publicis Groupe à 600 millions de dollars d’ici à 2015, pourrait se répartir comme suit : $390 millions en Amérique du Nord, $130 millions en Europe occidentale (France, Allemagne, Royaume-Uni), $30 millions pour la Chine et $30 millions en Amérique latine (essentiellement Brésil et Chili).

Davantage axé sur le marché mondial, Publicis Groupe proposera des solutions de commerce clairement dimensionnées à l’échelle mondiale pour des marques leader, tout en intégrant quatre facteurs critiques en termes de qualité des prestations et de clés de réussite :

  • une stratégie conçue sur un cycle de vie complet, étayée par des analyses de marché autour du comportement du consommateur 
  • une créativité et une expérience consommateur multi-canal de premier ordre 
  • une approche de la stratégie technologique, de l’exécution et du service clientèle pensée à l’échelle globale de l’entreprise
  • une constante innovation produit.

L’offre « smarter commerce » d’IBM lancée en mars 2011, vise à accélérer les principaux processus de l’entreprise en marketing, ventes, e-commerce, chaîne d’approvisionnement et service clients, afin de satisfaire les attentes de plus en plus exigeantes des consommateurs numériques « digital customer ». Le partenariat IBM et Rosetta offre le logiciel tiré de l’initiative « smarter commerce » d’IBM qui couvre l’analyse du Web, le marketing numérique, l’e-commerce et des logiciels d’IBM comme Coremetrics, Unica, DemandTec, Tealeaft, ILOG, Cognos, SPSS et bien d’autres encore.

Jean-Yves Naouri, COO de Publicis Groupe et Executive Chairman de Publicis Worldwide a déclaré : « Une des motivations premières de Publicis Groupe lors de l’acquisition de Rosetta était de poursuivre nos investissements dans la technologie et de permettre à Rosetta de se différencier continuellement sur le marché. Ce partenariat étendu avec IBM est un témoignage de notre savoir faire. Il est aussi la preuve de la confiance renouvelée dans la capacité de Rosetta à offrir des services centrés sur la personnalisation et le commerce ».

Tom Adamski, Président de Rosetta a ajouté : « Auparavant, le marketing était une activité isolée consistant à guider les consommateurs à travers une série d’étapes couronnées par la transaction. Alors qu’aujourd’hui la transaction est désormais au cœur de l’expérience de la marque et signale le début d’une relation entre marque et consommateur, relation qui pourra être profonde et durable et à laquelle le marketing a pu donner toute sa mesure grâce à la technologie. Grâce au renforcement de ce partenariat avec IBM, nous pourrons aider nos clients à optimiser leur relation avec les consommateurs ».

Publicis Groupe estime que ce développement dans le e-Commerce permettra de générer près de 100 millions de dollars de revenu pour Rosetta en 2013 et pourrait atteindre plus de 300 millions de dollars d’ici 2015.

A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l’achat d’espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com. Twitter : @PublicisGroupe. Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de Rosetta

Rosetta est une agence conseil dans l’univers du numérique conçue pour adapter le marketing au monde connecté. Notre mission : être un catalyseur de croissance, traduire la connaissance approfondie du consommateur en expériences personnelles de la marque qui le toucheront à différents moments et à différents endroits, et renforcer ainsi l’impact sur son activité digitale. Le caractère unique de nos ressources et l’utilisation que nous en faisons font de nous les leaders du marché. http://www.rosetta.com|:@RosettaMktg|Facebook:http://www.facebook.com/rosetta

Plus d’informations sur «  Smarter Commerce » :

http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Pour participer à la discussion, suivez hashtag #smartercommerce sur Twitter

Contacts

Publicis Groupe
Peggy Nahmany, Communication corporate
+33-(0)1-44-43-72-83

Martine Hue, Relations investisseurs
+33-(0)1-44-43-65-00

Stéphanie Atellian, Relations investisseurs
+33-(0)1-44-43-74-44

Rosetta
Kate Clegg, Marketing
+1-216-536-1800

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...