Welcome!

Agile Computing Authors: Sanjay Uppal, Liz McMillan, James Carlini, SmartBear Blog, Charlotte Spencer-Smith

News Feed Item

Mackenzie and Ayden? That's so April 2012: Start-Up Tracks Real-Time Baby Name Trends

Parents prefer real-time trends from social media over annual reports

AUSTIN, Texas, Dec. 5, 2012 /PRNewswire/ -- Popularity trends are a huge influence when it comes to naming a child.  For decades, parents have solely relied on the annual Social Security Administration report to see which baby names are truly the most popular in the U.S.  The problem though, is that by the time the data is published its already outdated.  That of course is all about to change. Lacey Moler, the cofounder of Belly Ballot, a social startup that combines social media with baby names, is going to start publishing live naming trends as users submit them (www.BabyNames.net).  "Today's social mom and dad want to know exactly what names are being used in their community, across the country, and around the world in real-time.  No one wants to wait around for an annual report," says Lacey.   "Just as live Twitter data has changed how we receive information, baby names trends are no exception."

(Logo: http://photos.prnewswire.com/prnh/20120808/SF51699LOGO)

Since it's formal launch in July of 2012, Belly Ballot has had tens of thousands of parents interacting with friends online.   Parents start by selecting their top name choices for their Belly Ballot, and then inviting friends and family to vote via Facebook, Twitter, and Instagram.  All of this activity on which names are being selected and supported from across the globe provides a huge opportunity for tracking popularity trends.  Belly Ballot has then come up with a proprietary method of gauging the live popularity using close to 15 factors from the social interactions. 

For the initial report, data was collected from over 1000 Ballots, 5000 selected names, and 10,000 votes.  A summary of the data is posted on their blog here, and a sample of trending names over a 16 week period from July to October:

Trending Upwards
Girls: Audrey/Aubrey, Riley, Aria, Brooklyn
Boys: Landon, Caleb, Jackson (Jaxton, Jaxon, or Jaxen), Ryder

Trending Downwards:
Girls: Olivia, Makenzie, Skylar, Sophia
Boys: Ethan, Elijah, Liam, Gage, Bentley

Consistently High:
Girls: Savannah, Ava
Boys: Michael, Noah, Owen

Bottomed Out:
Girls: Emma, Zoe
Boys: Brayden, Kaden, Jaden

"It's amazing to see how quickly popular names like Sophia, Makenzie, and Noah are moving downward. It happens quickly sometimes. Some of the most interesting insights include the influence of names in pop culture such as celebrities and TV show characters.  For example, you can definitely see an uptick trend when Megan Fox named her baby Noah."  The key though with names influenced form media are how long they stay popular, and if they truly 'stick'.  As one can see with the name 'Noah' from Megan Fox and Brian Austin Green, the name sparked some interest but quickly petered out.  It wasn't enough to keep the popularity going.    

Lacey says the current data is just the tip of the iceberg.  "We plan on releasing a dashboard with live data in the very near future.  It will offer far more interesting ways to view the data including popularity by geography (your state, country, etc.), trending spellings for a given name, by origins (i.e. 'Latino' or 'Persian') and important cultural inflection points.  There's a lot more to come."  In the meantime, the data will be released on the website blog at http://babynames.net/blog at weekly and monthly intervals to provide parents with a pulse of what's happening.  

Click here to see the full press release: http://babynames.net/press/mackenzie-and-ayden-thats-so-april-2012-start-up-tracks-real-time-baby-name-trends

About Belly Ballot

Belly Ballot makes naming your baby more fun.  In under 2 minutes, parents can choose their favorite names and invite friends and family to vote via Facebook and Twitter.  Launched in Summer of 2012, the new social website draws thousands of expecting parents every month who search for the perfect name and share their choices with friends online.  

Contact:
Lacey Moler
[email protected]

SOURCE Belly Ballot

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...