Click here to close now.

Welcome!

Web 2.0 Authors: Yeshim Deniz, Alena Prokharchyk, Elizabeth White, Ian Khan, Carmen Gonzalez

News Feed Item

Introducing “Kindle FreeTime Unlimited”—The All-You-Can-Eat Content Service Built From the Ground Up Just for Kids—Available Exclusively on the All-New Kindle Fire and Kindle Fire HD

(NASDAQ: AMZN)—Amazon today introduced Kindle FreeTime Unlimited, bringing together for the first time all of the types of content kids and parents lovebooks, games, educational apps, movies and TV showsinto one simple, unlimited, easy-to-use service for kids ages 3-8. For a special monthly price of just $2.99 per child or $6.99 for the whole family, Prime members get unlimited access to thousands of popular kids titles. Customers who are not yet Prime members can sign up for FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family. FreeTime Unlimited will be available on the all-new Kindle Fire, Kindle Fire HD and Kindle Fire HD 8.9” as part of a free, over-the-air software update that will be automatically delivered in the coming weeks.

Kids will love FreeTime Unlimited because:

  • They can explore all the content on their own and pick for themselves what to read, watch or play next
  • All of their favorite characters are included—Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen, Curious George and more
  • With individual profiles, everything in their library is theirs—no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire
  • They can easily explore their favorite topics—pick a favorite subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows

Parents will love FreeTime Unlimited because:

  • All apps have in-app payments, advertisements and social media removed
  • They don’t have to worry that kids will run up a bill
  • All-you-can-eat pricing means they don’t have to enter into negotiations with kids about what to buy or rent—“You already rented that yesterday” is a relic of the past
  • All of the content is already pre-screened for age-appropriateness

“As a parent it’s hard to predict what my daughter is going to enjoy, or which movie she’s going to watch 50 times in a row—so I buy a range of content and hope for the best—but I get it wrong frequently,” said Peter Larsen, Vice President, Amazon Kindle. “FreeTime Unlimited gives kids the freedom to explore age-appropriate content on their own and pick for themselves what they want to watch, play or read next. For as little as $2.99 a month, your child will have unlimited access to thousands of popular books, games, educational apps, movies and TV shows from Disney, Nickelodeon, Houghton Mifflin Harcourt, PBS, Sesame Workshop and more.”

Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime, a free feature on the new Kindle Fire family, which re-invents parental controls and offers parents new tools like Time Limits, which helps parents manage their kids’ screen time. FreeTime Unlimited is designed to make FreeTime even better for parents and kids: when a parent signs up for FreeTime Unlimited, thousands of content titles automatically appear in FreeTime, sorted by their kids’ age and gender, alongside the titles parents have already approved from their own collection of content. Kids can follow their own imaginations across books, games, educational apps, movies and TV shows without being dependent on help from mom and dad. Parents can feel comfortable handing off their Kindle Fire to their kids, knowing that all of the content is age-appropriate. Kids will recognize many of their favorite characters like Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen and Curious George—all available with Kindle FreeTime Unlimited.

“With games like Where's My Water? and Where's My Perry? Disney is bringing hours of entertainment to Kindle users in any age group,” said Tim O'Brien, VP of Business Development, Disney Games. “Amazon's Kindle FreeTime Unlimited is a great way to introduce some of Disney's most popular apps to an even larger audience.”

“Nickelodeon has been serving kids for more than 33 years – providing them with fun and enjoyable experiences on multiple platforms,” said Steve Youngwood, Executive Vice President and General Manager, Digital Nickelodeon. “We are thrilled to offer our content as part of Amazon's innovative new service for kids.”

“We are thrilled that HIT Entertainment’s trusted content portfolio is part of the launch of Kindle FreeTime Unlimited,” said Natasha Fishman, Senior Director, Digital Media & Marketing, HIT Entertainment. “Our beloved brands, including Thomas & Friends©, Bob the Builder©, Fireman Sam©, Barney©, Angelina Ballerina©, and Pingu© encourage discovery and inspire imagination in kids and are a perfect complement to FreeTime Unlimited’s carefully curated mix. Whether it’s playing with apps, reading e-books, or watching movies, fans will have plenty of their favorite HIT characters from which to choose.”

“PBS KIDS is dedicated to providing educational and engaging content that opens up worlds of possibilities for kids,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “We are excited to work with Amazon on Kindle FreeTime Unlimited to offer a new opportunity for today’s on-the-go kids to play and explore with their favorite PBS KIDS characters in an age-appropriate way.”

“I am excited that Reading Rainbow has been chosen by Amazon to be a key representative of quality children's programming in their new FreeTime Unlimited offering,” said LeVar Burton, Host and Producer of the iconic television show. “In making these 25 episodes of Reading Rainbow available for children, I hope that they and their parents can enjoy watching the series together, and remind themselves that through the pages of a good book, they can go anywhere.”

“We are thrilled to work with Amazon’s newest service to deliver some of the most engaging educational content we’ve created for children and their families,” said Scott Chambers, Senior Vice President, Worldwide Media Distribution, Sesame Workshop. “From Sesame Street episodes, eBooks, and apps to episodes of our other award-winning series The Electric Company and Pinky Dinky Doo, our offering encourages children to learn while having fun with some of their favorite characters.”

The Best Games and Learning Apps for Kids

FreeTime Unlimited offers many of the most popular children’s games, with all in-app ads and in-app purchasing removed. Games include Disney’s bestselling Where’s My Water? and Where’s My Perry?, as well as Fruit Ninja Puss N’ Boots, Cut The Rope, Peekaboo Barn, Counting with the Very Hungry Caterpillar, Magic Piano and popular early development games like Kids Learn to Read, My First Puzzles Dinosaurs and SUPER WHY!

Favorite Children’s Books

Kindle FreeTime Unlimited features beautiful children’s picture books, including new and classic favorites like Big Nate, Ivy and Bean, Phineas & Ferb, Shrek, and Kung Fu Panda as well as books by Caldecott-honored authors such as Chris Van Allsburg’s “Jumanji” and Barbara Lehman’s “The Red Book.”

FreeTime Unlimited also includes hundreds of eBook apps with Read-to-Me functionality and in-book games from characters such as Thomas & Friends, Looney Tunes, Scooby-Doo, Arthur, Duck and Goose, Caillou and Superman, and from award-winning children’s author Sandra Boynton (“Moo, Baa, La La La!”).

Popular Kids Movies and TV Shows

FreeTime Unlimited includes movies from Barney, Thomas & Friends, Bob the Builder, Fireman Sam and Angelina Ballerina, as well as TV shows like Sesame Street, Spongebob Squarepants, Dora the Explorer, Blue’s Clues, Diego, Yo Gabba Gabba, The Backyardigans, Rugrats, Arthur, Reading Rainbow, Caillou, and Garfield.

Amazon is also working with Common Sense Media, the non-profit organization that provides independent ratings of books, movies, television, apps, games, websites, and music, and many of their top-rated media choices for children are included in Kindle FreeTime Unlimited.

“Millions of parents trust Common Sense Media's ratings and reviews to find quality media for their kids, and we're excited to work with Amazon to inform a great deal of the selections available in Kindle FreeTime Unlimited, making this a great choice for parents,” said Amy Guggenheim Shenkan, President and COO of Common Sense Media. “We also endorse FreeTime Unlimited’s ad-free environment and blocking of in-app purchases for kids as we know from experience that these features will make parents more comfortable.”

FreeTime Unlimited will be available on the all-new Kindle Fire family as part of a free, over-the-air software update that will be automatically delivered in the coming weeks. After receiving the software update, customers can sign up for FreeTime Unlimited from within the Kindle FreeTime app on their $159 Kindle Fire, $199 Kindle Fire HD, and $299 Kindle Fire HD 8.9”. Customers can learn more at www.amazon.com/freetimeunlimited.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...