Welcome!

Agile Computing Authors: John Esposito, Elizabeth White, Dana Gardner, Igor Drobiazko, John Basso

News Feed Item

Neues mobiles Kundenbindungs-Startup Mobitto erschließt interessanten Markt und zieht Investitionen von Fußballstar Cristiano Ronaldo an

Mobitto, die erste crowd-basierte mobile Kundenbindungs-App, die ihren Fokus auf das Nutzerengagement richtet, gab heute bekannt, dass Fußballsuperstar Cristiano Ronaldo für eine Investition in das Unternehmen gewonnen werden konnte. Er wird somit erster Markenbotschafter des Unternehmens. Dies unterstreicht den Beitrag von Mobitto zur Verbesserung der mobilen Erlebniswelt. Die Beteiligung von Christiano Ronaldo ist ein deutliches Signal für die Wachstumschancen mobiler Marken, die mit den Nutzern erfolgreich interagieren.

Mobitto ist ein Mobile-Marketing-Startup-Unternehmen, das darauf abzielt, die Interaktion zwischen den Nutzern zu verbessern und sich für die bevorzugten Marken durch den Einsatz von Elementen des Sozialmarketings und der Spieltheorie zu engagieren. Auf diese Weise werden die Verbraucher in die Lage versetzt, einen eigenen Kundenbindungs-Club im Verlauf ihrer Einkaufstour und auch dann, wenn sie einfach das tun, was ihnen Spaß bereitet, aufzubauen. Daraus resultiert eine einheitliche „Börse”, deren Punkte gegen Prämien eingetauscht werden können. Und im Falle der engagiertesten Nutzer wird die Markentreue durch einen Botschafterstatus und eine Vielzahl von Vorteilen und Vergünstigungen belohnt.

„Ich bin hocherfreut, Teil dieses Projekts sein zu dürfen. Ich bin restlos überzeugt von dem Potenzial dieses Marktes und glaube, dass Mobitto einen enormen Einfluss auf das Markengeflecht und die Vorlieben der Kunden in der Zukunft haben wird. Wir machen tatsächlich den Unterschied”, so Ronaldo.

José Simões, CEO von Mobitto, erklärte: „Ronaldo ist auf der ganzen Welt bekannt und mit 51 Millionen Fans der populärste Sportler auf Facebook. Er ist jung, modern und technikaffin, ein begabter und hart arbeitender Profi, der immer den Sieg anstrebt. Diese Werte passen perfekt zu der Marken-DNA von Mobitto.”

Mobitto agiert nicht nur als automatisierter Vertriebskanal sondern bietet auch eine leistungsorientierte Marketing-Plattform für alle Marken und Händler auf der Suche nach messbaren Aktionen und Transaktionen an nicht virtuellen Handelsplätzen. Die Plattform interagiert auch mit Produkten der Online-Welt. Kontextuelle Targeting-Techniken und Flexibilität gehören zu unserem Markenkern. Auf diese Weise werden Unternehmen unterstützt, sowohl Nutzerakquisition als auch Kundenbindung zu verbessern. Detaillierte Statistiken und Echtzeit-Benachrichtigungen komplettieren die Lösung.

Mobitto hat sein Modell in Kooperation mit größeren Marken und Händlern optimiert und plant Versionen für IOS und Android bis Anfang 2013. Andere Betriebssysteme werden folgen. Anmeldung für die Betaversion: www.mobitto.com.

Über Mobitto

Mobitto ist eine mobile Lifestyle-App mit deren Hilfe Lieblingseinkäufe zusätzlich belohnt werden können. Durch die Konzentration auf Kundenbindung und Nutzerengagement hält sie Tools zur Verbesserung der Interaktion zwischen den Nutzern und des Engagements für ihre bevorzugten Marken und Einkaufsquellen bereit. Das Unternehmen wurde im Juni 2011 von José Simões und Diogo Teles kurz nach der Aufnahme in das Startupbootcamp (Global Accelerator Network Member) gegründet. Mobitto ist eine Marke im Besitz von Mobile Hangar, das von dem Serienunternehmer Ruben Dias und dem Fußballsuperstar Cristiano Ronaldo finanziert wird.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...