POPSUGAR (POPSUGAR.com), the leading media and lifestyle digital destination for women, will host its second annual Live! Holiday Gift Guide on Wednesday, Dec. 5, at 12 p.m. PST / 3 p.m. EST, presented by Allison McNamara, POPSUGAR host. The event will showcase hand-selected gifts from POPSUGAR’s gift guides and viewers will also get the chance to win extraordinary giveaways throughout the broadcast, including prizes from Gift Guide partners H&M, Best Buy, and P&G Beauty.

“We are excited to bring our POPSUGAR online holiday gift guide to life LIVE!” said Lisa Sugar, cofounder and editor in chief. “For the second year in a row, we are curating and sharing the best of the best gift ideas with our global audience. We take great pride in our editors as shopping experts who are in the know about fabulous gift ideas for the holidays. During the live show, you can shop the products online, so once you’re done watching, you’re also done shopping. Our POPSUGAR live online gift guide is a must watch.”

Broadcast live from POPSUGAR Studios in San Francisco, shoppers can tune in and engage with their friends and POPSUGAR editors as they shop from the hand-picked selections of fashion, beauty, fitness, and home products. POPSUGAR’s interactive product carousel will enable real-time shopping alongside a social chat room, where viewers can engage with the POPSUGAR audience and win fantastic prizes. The social conversation will be hosted live by POPSUGAR’s Becca Frucht.

Live Holiday Gift Guide launched in 2011, and upon the success of the program, POPSUGAR embarked on the retail discovery space with the addition of the Must Have box, a monthly POPSUGAR editor-selected box featuring items in beauty, fashion, home, fitness, and food. For $35 a month, POPSUGAR Must Have features full-size products and premium items, delivered to your door. The success of POPSUGAR Must Have has expanded to include a luxury edition and a men’s special edition for the month of December.

To be a part of this special shopping event, visit POPSUGAR Live at live.popsugar.com from 12 p.m. PST / 3 p.m. EST. Also, follow POPSUGAR on Twitter @POPSUGAR and include hashtag #POPSUGARlive in your conversations. Gift cards, along with some of our favorite gift guide items, will be given away live every 15 minutes during the show. Viewers can enter by posting a response to on-air questions during the live broadcast via Facebook connect and through Twitter. POPSUGAR Live Holiday Gift Guide will re-air throughout December and offer viewer giveaways all month long.

About POPSUGAR

POPSUGAR is the leader in online media and commerce that engages a female audience ranging from 18-40 years old and is the home of POPSUGAR.com, POPSUGAR.tv, and POPSUGAR Shop, along with ShopStyle, Circle of Moms, Designer Apparel, My Perfect Sale, and Stylmx. POPSUGAR’s content, video, and shopping experiences are broadcast online by its team of editors based in its Los Angeles studios, San Francisco headquarters, and offices in New York and London. POPSUGAR delivers this insider access to celebrity and lifestyle content along with shopping experiences worldwide on a daily basis. Privately held and founded in 2006 by Lisa and Brian Sugar, POPSUGAR is backed by Sequoia Capital and Institutional Venture Partners (IVP).