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Fashion Icon John Varvatos Rocks Patron Anejo Tequila with Limited Edition Bottle Stopper

Patron Spirits Introduces New Design for the Holiday Season

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Patron Spirits has partnered with world-renowned fashion designer John Varvatos, the first-ever artist to collaborate on a new design element of the Patron bottle, to craft a limited edition bottle stopper. The inspiration for the stopper emerged from Varvatos' love of music and the pursuit of perfection. Varvatos, known for his rugged designs and lifelong interest in rock 'n' roll, applied his edgy, masculine style and harnessed his effortlessly cool attitude to create the bottle stopper exclusively for Patron Anejo tequila.

(Photo: http://photos.prnewswire.com/prnh/20121204/SF23250)

Just like Patron tequila, this bottle stopper is fashioned with a meticulous commitment to quality. Made of metal and adorned with the Patron bee, the stopper's miniature guitar head design, complete with tuning keys, reflects Varvatos' personal style and represents Patron Anejo's sophisticated character.

"As a fan of Patron tequila for many years, I thought we'd lend a little rock 'n' roll attitude to the brand," said Varvatos. "I hope everyone enjoys this limited edition stopper for many years to come."

Never before has Patron changed any piece of its instantly recognizable tequila bottle. Similar to Patron Silver and Reposado, each bottle of Patron Anejo is handcrafted with recycled glass, then inspected and numbered by hand. Bottles of Patron Anejo with the Varvatos stopper will not only enhance any home bar, they are also certainly sure to become an exclusive collector's item.

In honor of this collaboration, Patron and John Varvatos made a donation to a charity important to Varvatos and his family. The bottle stopper, which comes with a 750ml bottle of Patron Anejo tequila in a unique limited edition gift box, will be available in time for the holidays at select retailers in early December 2012.

About Patron Anejo

Patron Anejo is a delicate blend of uniquely aged tequilas, all aged in small white oak barrels for a minimum of 12 months. Similar to winemaking, each vintage of Patron Anejo is carefully blended to produce a smooth and distinctive-tasting tequila.

About Patron Spirits

Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (coffee liqueur), Patron XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka.

For more information, please visit www.patrontequila.com/johnvarvatos.

About John Varvatos

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's fragrances, as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos.  The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ's "Designer of the Year" in 2007. The collection is distributed in freestanding John Varvatos boutiques across the U.S.—including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB's—and online, as well as in better department stores throughout the world. Visit us at www.johnvarvatos.com or join us on Facebook: www.facebook.com/johnvarvatos.

SOURCE Patron Spirits

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