Welcome!

Agile Computing Authors: Richard Hale, Gregor Petri, Moshe Kranc, Liz McMillan, Elizabeth White

Related Topics: Microservices Expo, Java IoT, Agile Computing, @CloudExpo, Apache, Cloud Security

Microservices Expo: Blog Feed Post

Thoughts on Web Hosting: The Importance of Domain Names

Call It branding, call it marketing or call it good business practices, owning your own domain name makes sense

So, here is the thing. Domain Names are important.

Recently we saw a glossy commercial while watching some Sunday NFL games. The ad was for the hosting company, 1 & 1. Although the ad was short, it was selling one thing and one thing only – Domain names.  Although we don’t have the exact copy of the ad, 1 & 1 was touting the importance of owning your domain name for business purposes.

The truth is, 1 & 1 is right – owning your domain name is vitally important for your business, both online and off. But why is this? What is so important about owing your domain name? If you’re a business utilizing a web hosting service, why is your “www.” so vital to your success?

Domain Names

Domain Names

For the uninitiated, a domain name is the URL (Uniform Resource Locator) attached to your website. Whereas your URL (domain name) is the text address search query, Ex. (http://www.dedicatednow.com/?services-onapp-cloud=), your IP address is the numerical label assigned to your website. Unlike your domain name which stays constant as long as you own it, your IP address can change depending upon what company hosts it. (Note: The following section is a side note covering IP addresses. Skip it if IP addresses mean nothing to you.)

IP Address

IP Address

A Side Note on IP Addresses: Without getting into it too deep, your IP address is determined by what governing body your host purchased your IP from. There are five governing international IP bodies – ARIN (American Registry for Internet Numbers), LACNIC (Latin American and Caribbean Internet Address Registry), RIPE NCC (Reseaux IP Europeens Network Coordination Centre, APNIC (Asia-Pacific Network Information Centre and AFRINIC (African Network Information Centre) – who are all governed by one international governing body, IANA (Internet Assigned Numbers Authority). Depending on what nation you live in, your governing body acquires large amounts of IP addresses from IANA which are then sold to hosting companies who in turn provision them for the end user. As an end user you can purchase a block of IP’s however 95% of end users have no need to and thus, they rely on the IP address assigned to their domain name by their hosting company. End side note.

The short of IP addresses and domain names are you can and should own your IP address however a single end user cannot purchase a single IP address. Now that we have IP addresses out of the way, why is owning your domain name so important? The answer: competition.

You own a business selling frozen orange juice. As you sell a commodity on the open market, you want your customers and potential customers to know where to find you. To do this online, you need a domain name. More importantly, once you register your domain name (more of this later), you want to ensure your competition has no way to leech off your good name. An example: As a frozen O.J. seller, you buy the domain name www.greatfrozenoj.com. However to make sure your competition doesn’t encroach on your online territory, it might also be wise to purchase www.greatfrozenoj.org, www.greatfrozenoj.co, www.greatfrozenoj.net, www.greatfrozenoj.biz etc. The more generic domain names you purchase the better protected you are from competition. A word to the wise, www.greatfrozeoj.com has not yet been purchased.

Although you have gone ahead and purchased multiple generic domain names to snuff out your competition, it is also important to purchase your domain name outside of the confines of your web hosting company of choice. Why?

Owning Domain Names are Good For Business

Owning Domain Names are Good For Business

The answer is simple. If you purchase your domain name within the confines of your web hosting company, if you should ever decide to part ways and find a new hosting company, your previous host can and will say they own your business domain name. As you might imagine, if you have to start a new website with a fully different domain name, you will have some issues. If, on the other hand, you purchase your domain name outside of your hosting company, if you choose to move hosting companies, your domain name comes with you. Call It branding, call it marketing or call it good business practices, owning your own domain name makes sense.

Sorry 1 & 1, we will not be purchasing domain names with you.

To learn more about Web Hosting, check out these two articles:

Thoughts on Web Hosting: What You Need From Web Hosting Providers

Thoughts on Web Hosting: Five Web Hosting Mistakes to Avoid

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

@ThingsExpo Stories
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.